Inbound Marketing Blog

3 Elements of Marketing Authenticity

Posted by Corey Smith on Feb 19, 2015 10:32:23 AM


Years ago, as a sales manager, I was asked to develop a brochure for my company. Aside from the fact that a sales manager should never be assigned to the task of creating an effective marketing piece, there were a number of key problems with the development of this brochure. The process I went through to develop this brochure is critical to the understanding of the problems with trying to ‘fake’ your way through the marketing process.

As I was asked to create this brochure, I went through a number of iterations of what I wanted it to say but just couldn’t come up with anything that made sense. I had a background in graphic design, so this should have been easy. Shoot, I had just come from a job as the Color Systems Specialist for the Western United States for Canon USA… I knew how to do this. But, alas, I couldn’t get it done for the life of me.

On the fourth or fifth iteration I took to the president he finally gave me the content that he wanted in the document. It included a number of philosophies that our company didn’t exhibit and services that we really didn’t offer.

My response was simple, “But we don’t do any of that.”

How to Choose the Right SEO Company & What Questions to Ask Them

Posted by Corey Smith on Feb 10, 2015 12:07:00 PM


Search engine optimization is only the beginning of your company’s overall web marketing strategy and it is not "one size fits all." It needs to be tailored to your specific industry and needs. It is important to understand that just because your site is optimized for search engines, it doesn’t mean it will attract visitors. Once visitors can make it to your site, it doesn’t mean you will get conversions (sales or leads).

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM


Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

What Should Be Included in a Marketing Budget?

Posted by Wally Narwhal on Jul 1, 2014 7:55:00 PM


Now that you understand how important a marketing plan is (Hint: see our previous blog), and you have started putting together a marketing plan, you might be asking yourself what you need to include in your marketing budget. The answer for this will depend entirely on the type of business that you currently operate and the audience that you are targeting. 
When a company says they don’t have or need a marketing budget, they might be overlooking what is actually included.

4 Ways to Get Them to Buy from You

Posted by Wally Narwhal on Mar 10, 2014 12:51:00 PM


Why aren’t your customers buying from you? What happened? What needs to change? All businesses go through different ups and downs. Sometimes changes need to be made in order to keep your business running as a well oiled machine. Your customers should be your priority. Treat them like they matter. Here are four things you can do to make sure you are adapting your business in order to make sure they have the best experience they ever could.


Having a chat option on your website can be incredibly helpful. You are able to get feedback right away and it’s often the truth because the user can be anonymous. This is the best feature because honest feedback makes it possible to change things. If you are getting ready to change a page on your website you can start by searching for all of the chats that happened on that url. That way you can identify the problem and come up with a solution.

Market Yourself the Right Way

Posted by Wally Narwhal on Feb 24, 2014 7:19:00 PM


Marketing is your tip for survival in business. You can have a great company and offer innovative goods and services, but if they aren’t marketed correctly it won’t matter. Communication is key to brand awareness. Here are two tips to make a huge splash in your marketing efforts across the board.

Write It Well

You can’t promote your business if your marketing is not clear, concise and to the point. If writing is not your forte, consider hiring someone to help you out to write some killer content. You need to write stuff that attracts potential clients, generates interest in your services and motivates clients to take action.

If you need to get some inspiration visit some company blogs and social media platforms that are similar to your business. What are they writing about? How can you apply this to your business?If you are on a roll one day write as much as you can and schedule it out through your different platforms. This saves you time and ensures that you are constantly posting new content that is relevant to your business.

Integrate Your Marketing Communications

Posted by Wally Narwhal on Jan 14, 2014 3:19:00 PM


Running a new advertising campaign or promotion can certainly be tough, time consuming, and complicated. Getting all of the necessary parts to move in sync while maintaining your original strategy and intent can be quite the conundrum, even for the experienced marketer. A tip you can use when executing a successful campaign is to tie in all of your communication mediums into the same campaign, ensuring maximum reach and effectiveness.

Start Your New Year Off Right!

Posted by Wally Narwhal on Dec 26, 2013 6:00:00 PM


The start of a new year can symbolize many things, among them new beginnings and a chance to start fresh. This can be applied to personal lives as well as how you are currently running your business. Most businesses run their companies according to four quarterly cycles, and fiscal years may coincide with the United States Government fiscal year (starting Oct. 1 and ending Sept. 30).

The Unequivocal History of Marketing (Abridged)

Posted by Wally Narwhal on Sep 11, 2012 1:27:00 PM


In the shadow of a mud hut with a straw roof, Thag, an aspiring entrepreneur, is enthusiastically explaining the benefits of his new invention to his cave mate, Urgh. It’s something of the likes that Urgh and the rest of the caveman community have never seen: a seemingly smooth stone shaped in the form of a circle. Apparently, this is the greatest innovation of the 4th millennium BC and will make the work and lives of all of those who dwell in the caveman community easier and more productive. As Thag passionately pleads the case for his new invention that he calls “the wheel”, Urgh stands by listening intently, digesting the benefits of this new revolution in pre-historical times.

Ladies and gentlemen, you have just witnessed the birth of marketing. Although many opinions differ on the exact definition of marketing, we can all agree that it is a means of creating, communicating, and delivering an intended message or offering to an audience. To our prehistoric entrepreneur, marketing his concept of the wheel to his fellow cave dwellers required forethought and an understanding of his audience. To the rest of us living in the 21st century, the tactics and mediums currently being used have evolved significantly, however, some of the key elements of a prehistoric marketing strategy are still evident in modern marketing executions.