Inbound Marketing Blog

The Top Five Not-so-Obvious Reasons to Outsource Marketing

Posted by Wally Narwhal on Jul 15, 2014 3:27:00 PM

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Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to dump a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned by these big brands.

What Should Be Included in a Marketing Budget?

Posted by Wally Narwhal on Jul 1, 2014 7:55:00 PM

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Now that you understand how important a marketing plan is (Hint: see our previous blog), and you have started putting together a marketing plan, you might be asking yourself what you need to include in your marketing budget. The answer for this will depend entirely on the type of business that you currently operate and the audience that you are targeting. 
When a company says they don’t have or need a marketing budget, they might be overlooking what is actually included.

The Importance of a Comprehensive Marketing Plan

Posted by Wally Narwhal on Jun 3, 2014 7:45:00 PM

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Regardless of where you are marketing your business, be it on the Web, with traditional offline techniques, or a combination of the two, it is vital that you take the time to have a comprehensive plan in place. This plan should outline a number of different areas, including the overall strategy you put in place, your target audience, what you hope to accomplish through your marketing efforts, and a competitive analysis, just to name a few. Many businesses that market themselves fail to create their marketing plan, and thus, miss out on a number of opportunities to improve their campaigns as time goes on.

4 Ways to Get Them to Buy from You

Posted by Wally Narwhal on Mar 10, 2014 12:51:00 PM

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Why aren’t your customers buying from you? What happened? What needs to change? All businesses go through different ups and downs. Sometimes changes need to be made in order to keep your business running as a well oiled machine. Your customers should be your priority. Treat them like they matter. Here are four things you can do to make sure you are adapting your business in order to make sure they have the best experience they ever could.

Chat

Having a chat option on your website can be incredibly helpful. You are able to get feedback right away and it’s often the truth because the user can be anonymous. This is the best feature because honest feedback makes it possible to change things. If you are getting ready to change a page on your website you can start by searching for all of the chats that happened on that url. That way you can identify the problem and come up with a solution.

Market Yourself the Right Way

Posted by Wally Narwhal on Feb 24, 2014 7:19:00 PM

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Marketing is your tip for survival in business. You can have a great company and offer innovative goods and services, but if they aren’t marketed correctly it won’t matter. Communication is key to brand awareness. Here are two tips to make a huge splash in your marketing efforts across the board.

Write It Well

You can’t promote your business if your marketing is not clear, concise and to the point. If writing is not your forte, consider hiring someone to help you out to write some killer content. You need to write stuff that attracts potential clients, generates interest in your services and motivates clients to take action.

If you need to get some inspiration visit some company blogs and social media platforms that are similar to your business. What are they writing about? How can you apply this to your business?If you are on a roll one day write as much as you can and schedule it out through your different platforms. This saves you time and ensures that you are constantly posting new content that is relevant to your business.

Integrate Your Marketing Communications

Posted by Wally Narwhal on Jan 14, 2014 3:19:00 PM

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Running a new advertising campaign or promotion can certainly be tough, time consuming, and complicated. Getting all of the necessary parts to move in sync while maintaining your original strategy and intent can be quite the conundrum, even for the experienced marketer. A tip you can use when executing a successful campaign is to tie in all of your communication mediums into the same campaign, ensuring maximum reach and effectiveness.

Start Your New Year Off Right!

Posted by Wally Narwhal on Dec 26, 2013 6:00:00 PM

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The start of a new year can symbolize many things, among them new beginnings and a chance to start fresh. This can be applied to personal lives as well as how you are currently running your business. Most businesses run their companies according to four quarterly cycles, and fiscal years may coincide with the United States Government fiscal year (starting Oct. 1 and ending Sept. 30).

The Unequivocal History of Marketing (Abridged)

Posted by Wally Narwhal on Sep 11, 2012 1:27:00 PM

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In the shadow of a mud hut with a straw roof, Thag, an aspiring entrepreneur, is enthusiastically explaining the benefits of his new invention to his cave mate, Urgh. It’s something of the likes that Urgh and the rest of the caveman community have never seen: a seemingly smooth stone shaped in the form of a circle. Apparently, this is the greatest innovation of the 4th millennium BC and will make the work and lives of all of those who dwell in the caveman community easier and more productive. As Thag passionately pleads the case for his new invention that he calls “the wheel”, Urgh stands by listening intently, digesting the benefits of this new revolution in pre-historical times.

Ladies and gentlemen, you have just witnessed the birth of marketing. Although many opinions differ on the exact definition of marketing, we can all agree that it is a means of creating, communicating, and delivering an intended message or offering to an audience. To our prehistoric entrepreneur, marketing his concept of the wheel to his fellow cave dwellers required forethought and an understanding of his audience. To the rest of us living in the 21st century, the tactics and mediums currently being used have evolved significantly, however, some of the key elements of a prehistoric marketing strategy are still evident in modern marketing executions.

The Spirit of the Old West

Posted by Wally Narwhal on Jun 19, 2012 12:16:00 PM

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If you know me well, you know I love vintage. I love the style, creativity, fabrics, look, history, stories, but most of all I love the spirit. I am particularly drawn to vintage items that come from either the West or the Midwest. This is derived from my core beliefs, which are linked to my passion on what the settlers of the West were looking for. These individuals were driven to create a life for themselves that was better than the one before. They stood up for something they wanted and were not shy to go for it. I also admire the business ethics and practices common of those days when your word actually meant something. A time when doctors made house calls, and wanted to authentically bond and treat patients not see how many people they can run through their sterilized hands in a single day. A time when there was only a few Attorney’s in town versus one on every block. I say let’s bring back the spirit of the Old West, how about you?