Sell Ideas, Not Products

Posted by Hannah Lacy on Aug 11, 2015 6:00:00 AM

DespMe.jpg

In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?

Light. Bulb.

An idea. Ideas are what make your product different from someone else's. It's about your philosophy, that extra giphything you do to ensure your client gets the best. It's almost like a movie. There need to be a "moral of the story."

Some Example Light Bulbs

I used to do nonprofit work, and when you're running a nonprofit, you still need contributors to help keep the lights on. What was I selling those contributors? An idea. And I have to tell you, selling an idea is a lot easier than selling a product. You can really get people fired up about a new concept for helping the poor.

You've Got Work to Do

You are going to have to have your facts down, and information supporting you. If I had come up with a radical new way of helping the poor and eliminating poverty, I would've heard crickets from the community. Until I found research supporting my idea. If you're selling something with a new spin, make sure you know everything up and down, right to left about that new concept.

By making your customers feel like your product will truly impact their everyday life or everyday work, they buy into your idea. If you're a tile guy and you take extra care in your work to make sure water can't pool on the side of the shower, explain that! Let your customer know what they're getting.

If you can create a business model, a company culture, and a way of doing business that has definition, you can start selling your idea.

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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