Inbound Marketing Blog

Doug Collins

Consider This: Instagram

Posted by Doug Collins on Jul 29, 2015 10:14:00 AM

0 Comments

It doesn't feel like too long ago when Instagram was relatively unknown, and you could hear kids talking about this app where you can share photos with other people.

Just 9 months ago Instagram announced they had 200 million users; since then, they went up another 100 million. Instagram is growing, and it's a fantastic way to embrace the more visual part of branding and promoting.

Recovering from Google Penalties

Posted by Doug Collins on Jul 21, 2015 9:00:00 AM

0 Comments

So you made a mistake. You cut the ground from under your own feet. You stirred up the hornet's nest. You barked up the wrong tree. Ok, that's the last idiom, I promise. But you did do something with your site that Google did not approve of, and now you are paying the consequences. You may feel like covering it up, pretending it never happened, or you may feel like you were simply trying to be as successful as possible, so you are not ashamed.

Guess what? In Google's eyes, the why doesn't matter.

They slapped your hand as it was in the cookie jar, and now your website is paying the price. There is a whole slew of reasons as to why Google may penalize your site. You can do a simple search to find out what some of them are. What we are talking about today, is how to recover.

Don't Get Branded

Posted by Doug Collins on Jun 17, 2015 8:07:00 AM

0 Comments

You've finally done it; you finally have all the matching electronics from your beloved tech company. You've imagined this perfect world where your phone shares well with your tablet, laptop, and desktop. You think of the beautiful symmetry involved in seamlessly taking a document from your desktop to your phone while you are on the go and then dream of yourself laughing and smiling because nothing ever goes wrong with your technology.

Dealing With Business Bullies

Posted by Doug Collins on Jun 9, 2015 9:00:00 AM

0 Comments

Much akin to grade school, bullies exist in the business world as well. Business bullies bully whether it be in your workplace halls, boardrooms or online, all representative of the metaphorical monkey bars that you aren't allowed to use. The business world can be, as much as we don't want it to be true, like a group of children forming their social groups during recess.

Customer Service in the Internet Age

Posted by Doug Collins on May 26, 2015 4:24:34 PM

0 Comments

Serving customers through the internet is like trying to feed a hungry bear through little spaces between bars on a cage. There is a barrier between you and the customer, a clear disconnect that remains when attempting to communicate through an interface rather than in-person.

As far as the internet is concerned, I have good news, and I have bad news. We'll start with the bad: the internet isn't going anywhere, and people are becoming more integrated with their precious technology. Here is the good news: a growing dependency on technology means that people are more willing to talk online to solve their problems.

When to Hire an SEO Company

Posted by Doug Collins on May 19, 2015 9:00:00 AM

0 Comments

Out of all the ways that search engine optimization can help your business, there are a few key signs that let you know when it's time to hire someone to help manage it all. The internet is like a vast wilderness of information, with fires and plumes of smoke billowing into the sky for all to see. Those fires are sites with proper search engine optimization (SEO). The fire is easy to see, and if someone is too far away to see the flames, they can still see the smoke. There are three main stages where SEO can help you.

Let Your Personality Shine!

Posted by Doug Collins on May 7, 2015 9:00:00 AM

0 Comments

Having a personality in business is a challenge that every company has to face. People aren't only interested in products or services; they are interested in confirmation and assurance. Confirmation that they made the right choice in choosing your business, and assurance that they are in good hands.

One struggle with business is that it can often feel too much like well... business. I have noticed that people would often rather have a good time in both work and social settings.

As a social media marketing manager, I had the opportunity to interact with customers on a daily basis. I never saw a single customer face-to-face, so one could assume that I didn't have much a relationship with the customers. But, I had both unique and great interactions with practically everyone I talked to.