Use HubSpot Free Marketing Software to Track & Nurture Leads
Posted by Sarah Wai on Nov 15, 2017 9:04:00 AM
If you’re a data nerd like me, then you know that one of the most frustrating things in marketing is to *not know information about the users browsing your site content.* Sure, you could sift through all the information that Google Analytics provide, but there’s got to be an easier way to get some quick insights about leads and users…
Cue Lionel Richie singing “Hello, is it me you’re looking for?” as a Hubspot Free Marketing Software banner pops up on your screen.
What’s this? Hubspot has software that does this? And it’s FREE?
Tell Me More About Hubspot Free
Well, the cool thing is (actually, there are many cool things) you can set it up on basically any website. Once installed, it starts doing two things instantaneously:
1) It captures contact information and puts it into your Hubspot CRM anytime someone fills out a form on your website
2) You can see which pages users viewed before and after they converted on your website
Now think about what you could do with just that information alone. There is so much more context now!
You Don’t Have to Be a Developer to Create a Form
The days of tracking down developers to make forms for your website are long gone. With Hubspot Free Marketing Software, you can add contact forms and pop-ups within a few clicks. There is absolutely no coding required.
If you don’t need to create new forms, but just want a way to track the forms already on your website, you can do that as well. The Hubspot Software will automatically capture all information entered into any form on your website, even if it’s from a different tool.
You Can Now Be a Professional Stalker
Easy there! We aren’t endorsing illegal activities. Rather, we are endorsing the collection of information for all leads that come to your website. One of my personal favorite features is that Hubspot will pull information on a lead from across the web (we’re talking job associations, public social profile information, etc) as soon as they enter their email in your forms.
You can then see all information regarding how they got to your website, what they viewed before and after they filled out your form, and they will then be tracked if they return to your site within seven days. It’s all laid out in a simple timeline in the contacts Hubspot record. Pure genius.
Spot the Trends and Increase Conversions Like a Boss
Just as Hubspot tracks information on users, it also tracks and compiles information on all pages on your website. From the built-in analytics, you can:
A) See which content offers, pages, etc. are generating the most traffic and conversions
B) See sources from which users found your various content and web pages
C) Track how many times leads visit your website before they buy and the process they go through to eventually make a decision to do business with your company
Market Like It’s Hot
With all of the insights and information you can glean from Hubspot Free Marketing Software, you can put the guessing aside and start being more strategic in your marketing efforts. You’ll know exactly what is or isn’t effectively converting leads, better understand the process through which users go to make decisions to do business with you; and you’ll have all your leads contact information, interests, and patterns right in front of you to help you better nurture them into choosing your company.
Not sure how to get started or how to set up the software? We can take care of that for you! Tribute Media will do all the setup for you and even train you how to use and understand all the ins and outs of this game-changing software.
Written by Sarah Wai
Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration. Holds HubSpot Certifications in Inbound Marketing, Social Media Marketing, Email Marketing, and Contextual Marketing.