In the spirit of Halloween, we at Tribute Media want to tell you of a grisly tale that affects more websites on the Internet than you would believe. It’s known as “The Curse of Black Hat SEO” and it’s our take on some of the things you should be avoiding when performing search engine optimization to your website. SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.
All that has changed in the past few years. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.