Inbound Marketing Blog

4 Spooky Black Hat Tactics to Avoid

Posted by Wally Narwhal on Oct 31, 2015 7:30:00 AM

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In the spirit of Halloween, we at Tribute Media want to tell you of a grisly tale that affects more websites on the Internet than you would believe. It’s known as “The Curse of Black Hat SEO” and it’s our take on some of the things you should be avoiding when performing search engine optimization to your website. SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed in the past few years. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.

Recovering from Google Penalties

Posted by Doug Collins on Jul 21, 2015 9:00:00 AM

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So you made a mistake. You cut the ground from under your own feet. You stirred up the hornet's nest. You barked up the wrong tree. Ok, that's the last idiom, I promise. But you did do something with your site that Google did not approve of, and now you are paying the consequences. You may feel like covering it up, pretending it never happened, or you may feel like you were simply trying to be as successful as possible, so you are not ashamed.

Guess what? In Google's eyes, the why doesn't matter.

They slapped your hand as it was in the cookie jar, and now your website is paying the price. There is a whole slew of reasons as to why Google may penalize your site. You can do a simple search to find out what some of them are. What we are talking about today, is how to recover.

Use Website Page Titles to Increase Your Google Rankings

Posted by Lindsey Bowshier on May 29, 2015 10:30:00 AM

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You know what’s a big deal?

Google.

Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.

What are ‘Black Hat’ Search SEO Strategies?

Posted by Nikki Wardle on Mar 30, 2015 8:17:00 AM

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Black hat search engine optimization strategies are techniques that are designed to increase your search engine rankings in a short period of time. Essentially you are "gaming" the system. So what’s the problem, you say? Unfortunately these strategies can get you banned from Google, Yahoo! and Bing in a relatively short period of time.

Here is a list of all the search engine optimization techniques you should stay away from:

  • Buying links or link schemes (ie: I will like you if you like me)
  • Article spinning
  • Keyword stuffing
  • Link schemes, farms, wheels and networks
  • Automated search queries on Google, Bing and/or Yahoo
  • New pages with copies or duplicated content
  • Websites that use phishing or have viruses, trojans or other malware

Google Places…. Where Did You Go?

Posted by Nikki Wardle on Mar 9, 2015 9:00:00 AM

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Google Places was launched in September of 2009 as a service for 50 million+ businesses to help customers and potential customers get found. Businesses such as restaurants,hotels,dry cleaners, bike shops, as well as non-business places like museums, schools and parks. But as our digital world grows and evolves, Goolge responds to their users needs. Introduce Google My Business (June 2014).

Google My Business is a comprehensive dashboard that incorporates Google Maps, Google Search and Google+. The best part about this new google service is that it is free. Below is a step by step process to claim your business on Google My Business. 

The Brand New Google My Business

Posted by Wally Narwhal on Aug 12, 2014 3:58:00 PM

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We have long been inundated with offerings for Google Plus, Google’s very own take on social media, in the recent years. Google is known for quite a few things in the world, and making social media a priority has been at the top of their list for quite some time. While a far cry away from other juggernauts like Facebook and Twitter, Google can offer a unique perspective to businesses in terms of branding and getting a message to a particular audience. For those that thought Google Plus would just fade into the distance were just proven wrong as Google has launched its new take on helping businesses succeed with their new social platform.

In June, Google announced Google My Business. The plan is to integrate all of what Google has to offer and gear it toward small business owners. This includes local search results, a Google Plus page for businesses, and the myriad Google Apps that business owners have come to love. Just as people thought Google may pull the plug on their take on social media, they just made it easier to use and more efficient.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.

Making the Case for Google+

Posted by Wally Narwhal on May 27, 2014 7:48:00 PM

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Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.