Deciding to run an online advertising campaign online is not a decision that should be taken lightly. There are 3 fundamental considerations. Are your customers online? Are they using Google as their search engine? (Okay, the answer to the second question is yes because everybody uses Google.)
Inbound Marketing Blog
Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?
Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.
Black hat search engine optimization strategies are techniques that are designed to increase your search engine rankings in a short period of time. Essentially you are "gaming" the system. So what’s the problem, you say? Unfortunately these strategies can get you banned from Google, Yahoo! and Bing in a relatively short period of time.
Here is a list of all the search engine optimization techniques you should stay away from:
- Buying links or link schemes (ie: I will like you if you like me)
- Article spinning
- Keyword stuffing
- Link schemes, farms, wheels and networks
- Automated search queries on Google, Bing and/or Yahoo
- New pages with copies or duplicated content
- Websites that use phishing or have viruses, trojans or other malware
Google Places was launched in September of 2009 as a service for 50 million+ businesses to help customers and potential customers get found. Businesses such as restaurants,hotels,dry cleaners, bike shops, as well as non-business places like museums, schools and parks. But as our digital world grows and evolves, Goolge responds to their users needs. Introduce Google My Business (June 2014).
Google My Business is a comprehensive dashboard that incorporates Google Maps, Google Search and Google+. The best part about this new google service is that it is free. Below is a step by step process to claim your business on Google My Business.
We have long been inundated with offerings for Google Plus, Google’s very own take on social media, in the recent years. Google is known for quite a few things in the world, and making social media a priority has been at the top of their list for quite some time. While a far cry away from other juggernauts like Facebook and Twitter, Google can offer a unique perspective to businesses in terms of branding and getting a message to a particular audience. For those that thought Google Plus would just fade into the distance were just proven wrong as Google has launched its new take on helping businesses succeed with their new social platform.
In June, Google announced Google My Business. The plan is to integrate all of what Google has to offer and gear it toward small business owners. This includes local search results, a Google Plus page for businesses, and the myriad Google Apps that business owners have come to love. Just as people thought Google may pull the plug on their take on social media, they just made it easier to use and more efficient.
Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.
As the popularity of using search engines to find new businesses online increases, the amount of sophistication associated with Google’s search algorithm also increases. As we know, Google as a search engine started our way back in 1996 (ancient in terms of the Internet) as a simple search engine operating on the Stanford servers called BackRub. Fast-forwarding through 17 years of mind-boggling success we find ourselves at the current state of Google—a massive search giant that controls the world of Internet search.
Google has gone through great lengths in tweaking their search algorithm to the right degree to eliminate irrelevant websites and businesses. Just a few years ago the landscape of search engine optimization was like the Wild West; keyword stuffing, link farming, and other “Blackhat” tactics were the norm for companies looking to improve their standing on SERPs (search engine results pages). Since Google is ahead of everyone in terms of search engine optimization, they periodically decide to update their algorithm to penalize websites participating in “Blackhat” tactics.
Last week, Google quietly rolled out a new game-changing search process. Most of us are familiar with Google's local business listings now called Google Places. In the past, Google would sometimes place a map with local business results for searches that used a geographic identifier - like "Copiers in San Jose." Appearing below the sponsored links, and above natural search results, searchers had the chance to click a directly style listing and get contact information about any listed business.