Inbound Marketing Blog

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

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Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

Google vs Black Hatters: Don't Anger the Search Engine King

Posted by Sarah Wai on Aug 24, 2016 11:30:00 AM

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The search engine king, Google, is currently in the midst of one of the most noteworthy battles over search engine results. Google has always been able to dictate the results of their search engine via their many algorithms, but they also have the final say in who gets exposure in their search engine results page.

Or do they? If you haven't heard about the most recent debacle, you don't want to miss it.

In the past, most legal cases against Google's search results have been quickly dismissed. However, a recent case brought againt Google was not dismissed by a Florida judge. This is monumental in the world of Search Engine Optimization.

SEO Tactics Part 1: Submit Your Sitemap to Google

Posted by Sarah Wai on May 24, 2016 11:49:00 AM

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One of the first search engine optimization tactics you want to implement is to create a sitemap or submit your existing sitemap for your website to Google.A sitemap is a way to tell Google about the pages on your site that it might not otherwise be able to discover on its own.Google uses robots, or web crawlers, to scan the content of sites to index the information for use in its search results. Sitemaps that have been submitted to Google can make this process easier and can certainly help Google find pages that may not necessarily be linked to your homepage.

Marketing for Fools: How Google Made Hoaxes Market for Them

Posted by Sarah Wai on Apr 1, 2016 9:00:00 AM

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Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!

Recovering from Google Penalties

Posted by Doug Collins on Jul 21, 2015 9:00:00 AM

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So you made a mistake. You cut the ground from under your own feet. You stirred up the hornet's nest. You barked up the wrong tree. Ok, that's the last idiom, I promise. But you did do something with your site that Google did not approve of, and now you are paying the consequences. You may feel like covering it up, pretending it never happened, or you may feel like you were simply trying to be as successful as possible, so you are not ashamed.

Guess what? In Google's eyes, the why doesn't matter.

They slapped your hand as it was in the cookie jar, and now your website is paying the price. There is a whole slew of reasons as to why Google may penalize your site. You can do a simple search to find out what some of them are. What we are talking about today, is how to recover.

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.

Recovering from Google’s Panda Update

Posted by Wally Narwhal on Nov 14, 2013 2:47:00 PM

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As the popularity of using search engines to find new businesses online increases, the amount of sophistication associated with Google’s search algorithm also increases. As we know, Google as a search engine started our way back in 1996 (ancient in terms of the Internet) as a simple search engine operating on the Stanford servers called BackRub. Fast-forwarding through 17 years of mind-boggling success we find ourselves at the current state of Google—a massive search giant that controls the world of Internet search.

Google has gone through great lengths in tweaking their search algorithm to the right degree to eliminate irrelevant websites and businesses. Just a few years ago the landscape of search engine optimization was like the Wild West; keyword stuffing, link farming, and other “Blackhat” tactics were the norm for companies looking to improve their standing on SERPs (search engine results pages). Since Google is ahead of everyone in terms of search engine optimization, they periodically decide to update their algorithm to penalize websites participating in “Blackhat” tactics.