---
title: Tribute Media | Inbound Marketing Blog | Alicia Quilantan
description: Alicia is the Search Engine Optimization specialist at Tribute Media. When she is not completing a new certification or reading blogs about SEO and PPC. She is spending time with her dog, traveling the US, and studying French.
---
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# Inbound Marketing Blog
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Alicia Quilantan Alicia is the Search Engine Optimization specialist at Tribute Media. When she is not completing a new certification or reading blogs about SEO and PPC. She is spending time with her dog, traveling the US, and studying French.
## [Building An SEO Strategy](https://www.tributemedia.com/blog/seo-strategy-tips)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Apr 18, 2023 8:15:00 AM
[ ](https://www.tributemedia.com/blog/seo-strategy-tips)
[Search Engine Optimization (SEO) ](https://www.tributemedia.com/search-engine-optimization-seo)and content are best friends. SEO is nothing without content and the best content is driven by SEO. The two go hand in hand. Tribute Media’s content and SEO specialists work together to provide the best results for our clients, in fact, you can read the conversation about how we approach [Google’s Helpful Content Update](https://www.tributemedia.com/blog/googles-helpful-content-update).
## [AI And SEO: What Does The Future Hold?](https://www.tributemedia.com/blog/ai-and-seo)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Apr 4, 2023 7:45:00 AM
[ ](https://www.tributemedia.com/blog/ai-and-seo)
While AI has been around in various forms for a few years now, it has taken over the media since [ChatGPT ](https://openai.com/blog/chatgpt/)created a frenzy and [Microsoft announced it was partnering with Open AI for search.](https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/) There has been a lot of concern about whether AI is going to replace humans in the content creation space, and I don’t buy into the hype. I think AI is going to be our largest resource—and I'll tell you why.
## [Local SEO: What Is It and Why Should You Care?](https://www.tributemedia.com/blog/what-is-local-seo)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Mar 14, 2023 12:40:00 PM
[ ](https://www.tributemedia.com/blog/what-is-local-seo)
Local search is essential for service-based industries with clients in the same area. We all want to be included in local search queries related to our industries—for instance, for our client, [Naylor's Auto Repair](https://www.tributemedia.com/case-studies/boise-auto-shop-uses-seo-ppc-for-lead-gen-long-term-customers), that would be [auto mechanic near me]. By creating and optimizing your Google My Business listing and your website content for your local audience, you can improve your site’s local visibility.
## [How to Track Your Google Ranking](https://www.tributemedia.com/blog/how-to-track-your-google-ranking)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Feb 13, 2023 12:13:53 PM
[ ](https://www.tributemedia.com/blog/how-to-track-your-google-ranking)
Ever been curious to know what position your website ranks with Google when people search keywords related to your industry? Hint: You won't get the answer by just googling it yourself. More on that in a moment.
## [3 Helpful Tools to Monitor Website Users and Collect Data](https://www.tributemedia.com/blog/learn-how-visitors-navigate-your-website)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Feb 8, 2023 10:30:00 AM
[ ](https://www.tributemedia.com/blog/learn-how-visitors-navigate-your-website)
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
## [Utilize Google Analytics 4 in Your Lead Gen Strategy](https://www.tributemedia.com/blog/google-analytics-4-lead-generation)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Jan 31, 2023 5:43:10 PM
[ ](https://www.tributemedia.com/blog/google-analytics-4-lead-generation)
What KPIs do you use to measure the success of your website? Is it general traffic? Or the number of qualified leads? The metrics you analyze and track should align with your company goals and how you define your business's success.
## [Investment in SEO Services Helps Weight Loss Clinic Reach New Heights](https://www.tributemedia.com/blog/seo-services-help-arizona-clinic)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Jan 30, 2023 1:13:23 PM
[.png) ](https://www.tributemedia.com/blog/seo-services-help-arizona-clinic)
TransformYou is an Arizona wellness practice that helps its clients effectively change the way they look and feel through medical weight loss, hormone replacement, and more. Transformyou serves patients in person in the Phoenix, Arizona area and with telehealth across the country.
## [Google Analytics 4 Vs Universal Analytics: What’s The Big Deal?](https://www.tributemedia.com/blog/ga4-vs-universal-analytics)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Jan 4, 2023 11:48:43 AM
[ ](https://www.tributemedia.com/blog/ga4-vs-universal-analytics)
Since the announcement of Google Analytics 4 and the news about sunsetting Universal Analytics, you probably have a lot of questions. (I know I sure did!) Why is Google Analytics 4 so hard to use? What in the world is an event?!
## [4 Tools To Enhance Your SEO In 2023](https://www.tributemedia.com/blog/seo-tools)
** Posted by [Alicia Quilantan](https://www.tributemedia.com/blog/author/alicia-quilantan) on Nov 30, 2022 8:15:00 AM
[ ](https://www.tributemedia.com/blog/seo-tools)
There are a ton of search engine optimization (SEO) tools out there. It can be a little overwhelming. This year, as an SEO specialist, I have tried a bunch of tools so you didn't have to! I decided these 4 are my go-tos and worth trying out.
[All posts](https://www.tributemedia.com/blog/all)
[Top * *](https://www.tributemedia.com/blog/author/alicia-quilantan#top)
## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
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