Search Engine Optimization (SEO) and content are best friends. SEO is nothing without content and the best content is driven by SEO. The two go hand in hand. Tribute Media’s content and SEO specialists work together to provide the best results for our clients, in fact, you can read the conversation about how we approach Google’s Helpful Content Update.
While AI has been around in various forms for a few years now, it has taken over the media since ChatGPT created a frenzy and Microsoft announced it was partnering with Open AI for search. There has been a lot of concern about whether AI is going to replace humans in the content creation space, and I don’t buy into the hype. I think AI is going to be our largest resource—and I'll tell you why.
Local search is essential for service-based industries with clients in the same area. We all want to be included in local search queries related to our industries—for instance, for our client, Naylor's Auto Repair, that would be [auto mechanic near me]. By creating and optimizing your Google My Business listing and your website content for your local audience, you can improve your site’s local visibility.
Ever been curious to know what position your website ranks with Google when people search keywords related to your industry? Hint: You won't get the answer by just googling it yourself. More on that in a moment.
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
What KPIs do you use to measure the success of your website? Is it general traffic? Or the number of qualified leads? The metrics you analyze and track should align with your company goals and how you define your business's success.
Since the announcement of Google Analytics 4 and the news about sunsetting Universal Analytics, you probably have a lot of questions. (I know I sure did!) Why is Google Analytics 4 so hard to use? What in the world is an event?!
There are a ton of search engine optimization (SEO) tools out there. It can be a little overwhelming. This year, as an SEO specialist, I have tried a bunch of tools so you didn't have to! I decided these 4 are my go-tos and worth trying out.
