Customer success sounds significant but what is it, why is it important, and why should we be focused on it now?
Inbound Marketing Blog
Much akin to grade school, bullies exist in the business world as well. Business bullies bully whether it be in your workplace halls, boardrooms or online, all representative of the metaphorical monkey bars that you aren't allowed to use. The business world can be, as much as we don't want it to be true, like a group of children forming their social groups during recess.
Serving customers through the internet is like trying to feed a hungry bear through little spaces between bars on a cage. There is a barrier between you and the customer, a clear disconnect that remains when attempting to communicate through an interface rather than in-person.
As far as the internet is concerned, I have good news, and I have bad news. We'll start with the bad: the internet isn't going anywhere, and people are becoming more integrated with their precious technology. Here is the good news: a growing dependency on technology means that people are more willing to talk online to solve their problems.
Having a personality in business is a challenge that every company has to face. People aren't only interested in products or services; they are interested in confirmation and assurance. Confirmation that they made the right choice in choosing your business, and assurance that they are in good hands.
One struggle with business is that it can often feel too much like well... business. I have noticed that people would often rather have a good time in both work and social settings.
As a social media marketing manager, I had the opportunity to interact with customers on a daily basis. I never saw a single customer face-to-face, so one could assume that I didn't have much a relationship with the customers. But, I had both unique and great interactions with practically everyone I talked to.
During my many, many years as a professional in the work place, I often wonder in amazement at the complete disrespect and lack of integrity some businesses promote. When leaving elementary school for good, I naturally assumed the days of "liar, liar, pants on fire" were over. Alas, I was wrong.
Maybe everyone has forgotten what professional integrity mean. Lets review. Professional integrity can be best stated as the uncompromising adherence to moral and ethical principles; soundness of moral character and honesty.
Too many businesses are so busy with day-to-day processes that they forget to keep their customers engaged on the marketing front. Growth cannot be accomplished by continuing in the same direction you have since your start-up, it requires time, energy and strategy that aligns with trends and engages new audiences.
When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.
When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:
We believe that nurturing the relationship with our customers is a crucial part of growing a successful business. Reputation and customer service are a must in the age of technology. An unhappy customer can share their opinion through social media and negatively affect your business. It is important to create an excellent experience for your customers to help develop your company’s relationship with them into love. Customer service isn’t a focus for a lot of businesses. This is your opportunity to stand out. Win them over and make them fall head of heels in love with your business. Here are the 10 steps to get you there.