Inbound Marketing Blog

How to Make Your Customers Fall in Love With Your Business

Posted by Wally Narwhal on Feb 17, 2014 7:12:00 PM

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We believe that nurturing the relationship with our customers is a crucial part of growing a successful business. Reputation and customer service are a must in the age of technology. An unhappy customer can share their opinion through social media and negatively affect your business. It is important to create an excellent experience for your customers to help develop your company’s relationship with them into love. Customer service isn’t a focus for a lot of businesses. This is your opportunity to stand out. Win them over and make them fall head of heels in love with your business. Here are the 10 steps to get you there.

Be Prepared for Business

Posted by Wally Narwhal on Jan 28, 2014 5:34:00 PM

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Having a business is a twenty-four hour job. There are several elements that come into play. Different obstacles will cross your path and you will need to be able to make decisions based on some basic principles. Here are some to keep in mind that will keep you out of trouble.

Toot Your Own Horn!

Posted by Jillian Fra on May 8, 2013 3:54:00 PM

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It's amazing how many people do not have testimonials on their website, and it baffles me. More and more consumers are doing research before buying a product or service, whether they ask on social media, look up online reviews, or call their neighbor for an opinion. A company's website is the prime location for a future customer to do their research. When it comes to service providers, you need to make sure that you have a place to "toot your own horn".

Does Your Company Have a Customer Service Goal?

Posted by Wally Narwhal on May 3, 2013 3:52:00 PM

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I believe every company should have a customer service goal. More specifically, a business should have a company-wide goal revolving strictly around taking care of clients. Once a business achieves a solid vision of what this means, the company should empower their staff to take care of clients and achieve this goal.

Imagine two exact companies that provide a particular service. For this example we will use two painting companies, “Company A” and “Company B” (very creative, I know). “Company A” has a very strict policy that demands nothing falls out of procedure or their scope of work. If the client doesn’t like it, tough.

"The Ideal Grape Drink" - What We Learned from Vin Fiz

Posted by Corey Smith on Apr 4, 2012 3:21:00 PM

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As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.

This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.