Having a business is a twenty-four hour job. There are several elements that come into play. Different obstacles will cross your path and you will need to be able to make decisions based on some basic principles. Here are some to keep in mind that will keep you out of trouble.
Inbound Marketing Blog
Tribute Media is incredibly busy on any given day. Our staff is an excellent group of multi-taskers. They are efficient at what they do. In our business we have to prioritize our tasks and make sure that we are not getting overwhelmed. We have come up with a strategy to get stuff done while making sure we stay emotionally and physically on top of our game. Here is how we do it:
We make a priority list daily to make sure we are all on the same page.
Do you ever wish you could go back to your younger self and share some wisdom about how to communicate effectively? It would be so convenient to whisper in your young ear the knowledge that would save a lot of mistakes, angst and frustration.
We can’t go back in time, but we can share what we have learned. Here are some of the lessons we’ve learned the hard way.
Making a case:
It's amazing how many people do not have testimonials on their website, and it baffles me. More and more consumers are doing research before buying a product or service, whether they ask on social media, look up online reviews, or call their neighbor for an opinion. A company's website is the prime location for a future customer to do their research. When it comes to service providers, you need to make sure that you have a place to "toot your own horn".
I believe every company should have a customer service goal. More specifically, a business should have a company-wide goal revolving strictly around taking care of clients. Once a business achieves a solid vision of what this means, the company should empower their staff to take care of clients and achieve this goal.
Imagine two exact companies that provide a particular service. For this example we will use two painting companies, “Company A” and “Company B” (very creative, I know). “Company A” has a very strict policy that demands nothing falls out of procedure or their scope of work. If the client doesn’t like it, tough.
With ongoing hard economic times, a lot more people started considering what it means to buy locally. Keeping jobs local, sustaining your local economy, fresh food, etc. One of the reasons I prefer to buy local is the service that comes along with it.
I love going to a local restaurant, farmers market, or local shop because the service is great and people take the time to get to know you. One business in particular that I have remained a faithful patron of even though it would be a lot more convenient to go with a national brand is Hastings.
Ever work with a vendor that is so stringent on their policy that they forget who keeps them in business?
A few years ago, my wife wanted a brand new entertainment center (no, not with the big screen - darn). I went to a local furniture store and bought her a unit that I had to assemble. That was okay, because I had a Saturday to do it.
I was traveling at the time, so I didn’t really have time to waste, but I could spend a Saturday. When we bought the entertainment center, we also bought a new freezer, a new couch, a new chair and a new desk… not a small purchase. The entertainment center was just a small part of the “package.”
Have you ever met a sales person that actually put your mind at ease? One that you felt you could trust? A “give it to you straight” type of person? Do you find that most the time you’re on guard fearful of what they are going to “trick” you into? Do you find yourself overpowered by the sales person who is so overly excited that you find yourself just as excited only to walk away thinking, “Why did I buy that”? What happened to a handshake being is as good as your word? What happened to a fair price for goods or services? What happened to a process where a genuine provider fills a genuine need?
Throughout my career, I have witnessed sales people spend so much time on learning the “tricks” to sales or figuring out how to “close the deal”. When in reality the process is quite simple. You ask your prospective client good, and genuine questions to see if you can solve a problem. If you can solve it, then you give the customer exactly what you committed to. Have confidence in that your prices are fair for the services provided, and your customers will walk away delighted. No need to add false promises, no need to make your product or services “sexy,” simply become the best at what you do for a fair price, and then deliver on your word. Let’s bring back the days of a handshake is as good as your word. Let’s bring back the Spirit of the Old West.
When John Lasseter was directing A Bug’s Life, he had the goal to top Pixar’s performance of Toy Story. His team realized very soon that most of their experience from Toy Story was meaningless when applied to A Bug’s Life because of the scope of the new story.
A Bug’s Life was the first fully digital, wide screen animated production and new technological challenges were brought to bear. In fact, John commented that they were “drowning” in the technical issues that arose.