Creating effective messaging can be very difficult, especially in regards to messaging online. While the web is great at disseminating information to a large number of people, it isn’t always the best at maintaining the intended tone of voice. Oftentimes, brands put something out there, only to find that it has been wildly misinterpreted. This is how disasters begin. Social media platforms such as Twitter and Facebook bring interaction between brands and their customers to a new level, and require an entirely different approach than traditional advertising and marketing tactics.
Inbound Marketing Blog
When I started college, I had no idea what was expected or effective in Social Media posting and involvement. When I finished college, I couldn’t look at it as I did before. All of my preconceived ideas were mostly false. Let me share a few blunders that I learned along the way and how not to do what I did.
If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on.
A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google+ and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year.
There is nothing quite like following a social media link from a company’s homepage to find that the last post or update that the company made was back during Facebook’s inception. The world of social media has many a company that have established a Facebook or Twitter presence in the past and have let the sands of time get the best of them. If you have a social media presence in any form, you need to be doing it correctly!
Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:
What are They Thinking?
According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:
- 82% think it's a good place to get in touch with or interact with brands
- 35% feel like they're listened to by brand on Facebook
- 75% for more connected to a brand they like on Facebook
- 69% have liked a brand's page just because they saw a friend like it
- 50% think the brand's Facebook page can be more useful than their website
First impressions matter. When people come to your Facebook business page, the first thing they'll see is your cover photo. Since it'll create that crucial first impression in the minds of potential customers, your photo needs to look its best.
Just the Right Size
"How do you do that?" you may ask. First, make sure it has the proper dimensions. Facebook cover photos should be 851 wide by 315 tall. You should also leave open space where your profile image overlays your cover photo.
No matter the industry, brand or product, all businesses have one common goal: to get their product or service to their target audience. With how widespread social media is now, it's safe to say that people who are shopping online are also using social media to some degree. So how does the knowledge that online shoppers use social media become important to a business? How does social media affect sales?
A study called "Engaged Social Followers Are Your Best Customers” sheds some light on how social media can affect business. The first thing is to look at the four-step life cycle of the social media follower and how the social touchpoints play out. Here are the four stages of the journey.
1. Discover a company and products.
2. Explore whether what the company offers is right for them.
3. Buy your products and services.
4. Engage with the company, and with their friends and peers, after their purchase.
It doesn't feel like too long ago when Instagram was relatively unknown, and you could hear kids talking about this app where you can share photos with other people.
Just 9 months ago Instagram announced they had 200 million users; since then, they went up another 100 million. Instagram is growing, and it's a fantastic way to embrace the more visual part of branding and promoting.
You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:
Let's Play a Game
Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!
Here are some games you might try out!
Run a "Take Your Best Guess" competition!