If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user.
Did you know that 88% of consumers trust online reviews as much as personal recommendations? That’s why the more check-ins you can garner on social media, the better! Here's a fun graphic we found that portrays the trends over the last few years.
Checking in to a business on Facebook is a very easy thing to do for anyone that has a smartphone. When a user comes to your business, they can search and find your company on Facebook and simply click the “Check-In” button. With this kind of exposure, it's important for you to make sure that your Facebook company page is up-to-date and inviting for potential clients.
Ways that your business can earn check-ins on Facebook
One way to ensure that user's check-in when they come to your business is to offer an incentive for them checking in. Foursquare was built on this idea and offered coupons to anyone checking in. In a similar fashion, you can offer deals to customers who check-in on Facebook.
Promote in Various Ways
It may make sense initially to promote the check-in deal or promotion on Facebook, but remember that you can reach people in different ways. If you are operating a restaurant, have your servers let your guests know. You can also have the information displaying on a reader board or an area within your business.
Get Check-Ins Organically
A lot of times your customers will check-in at your business for no incentive at all. This typically happens when a business has a strong identity or social media presence, but can also happen in all sorts of industries and businesses.
Every bit of exposure leads to your company’s name populating newsfeeds and timelines all over the Facebook community. It’s a good idea to take a look at your Facebook Insights to track the number of check-ins you typically get for your business. Here's how to do it:
1. Go to your business page
2. Click on "Notifications" on the top of the page
3. Click on "Activity" on the left-hand sidebar.
4. Click on "Check-ins".
One thing to keep in mind: If the individual who checked-in has a private profile, you will not be able to see some of their info.
1. Download the "Pages" app in the App Store from your smart mobile device. (This is the best way to see check-in's from mobile devices.)
2. Login to your business page
3. Click on "More" (It's the "...") at the bottom of your screen
4. Click on "Check-ins"
As of right now, Facebook doesn't give you a count of how many people checked in. It just shows posts of check-ins.
To learn how to turn check-ins on or off for your business, click here.
Free publicity is always beneficial for you, and as a proactive business, you want to make the most of it!
**This post was updated 03.28.17 to ensure all instructions are still correct.**