This was originally written in October 2018 but has since been updated.
Facebook is by far the most well known and the most prominently featured social media platform referenced on company collateral and websites. However, there are many companies (typically small businesses) that create a Facebook page and don’t necessarily know how to properly implement their social media strategy.
Important Elements to Utilize on Your Facebook Page
Not all Facebook business pages are created equal, which could be to your advantage! You have incredible opportunities for personalizing your business page and making it unique. Here are some bare-bones requirements for a successful Facebook page.
You've (hopefully) established some branding guidelines for your website. Use those to your advantage and utilize them on your Facebook business profile. Your business profile could very well be the first place a lead interacts with or learns of your company, so make it count. Make sure you are aligned with your branding and set clear expectations with those who land on your Facebook page of what they can expect from you elsewhere as well.
Update Your About Section
Let the world know who you are, what you're about, where they can find you and when. This is important! Make sure you (at a minimum) update your address and contact info, with a link to your website. Then you can add all sorts of fun things like your milestones, awards, products, etc.
Setup Your Page CTA
A great feature on Facebook business pages has been the CTA (which you can boost!). You can customize your CTA to fit the next steps you want leads to take, which can include:
View Gift Card
Send WhatsApp Message
Within these, you have additional options to ensure they're getting the experience you desire.
A Facebook page can only produce what you put into it. Here are some important blog resources that delve more into that topic:
Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration. Holds HubSpot Certifications in Inbound Marketing, Social Media Marketing, Email Marketing, and Contextual Marketing.
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a web site and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.