Inbound Marketing Blog

June 2021 Social Media Snapshot

Posted by Sarah Wai on Jul 6, 2021 11:00:00 AM

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Welcome to our June edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at what happened in June, including:

May 2021 Social Media Snapshot

Posted by Sarah Wai on Jun 7, 2021 11:41:37 AM

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Welcome to our May edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new social media monetization options and social media platform updates that happened in May.

February 2021 Social Media Snapshot: Tools, Trends, and Enhancements

Posted by Sarah Wai on Mar 3, 2021 12:53:41 PM

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Welcome to our February edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new LinkedIn tools for company pages, newly released data on social media trends, enhancements that have been made to protect social media users on different platforms, and why you shouldn't rule Pinterest out of your social media marketing strategy if you are a business-to-consumer (B2C) company.

Getting Your Business Started With Social Media

Posted by Sarah Wai on Feb 22, 2021 2:05:30 PM

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Are you feeling a little behind the times because your business hasn't figured out how to set up and use social media correctly? You're not alone. In fact, many businesses didn't see the value in social media until the Pandemic hit and it suddenly became their business' lifeline. Now, many are still struggling to figure it out and may not have the budget to hire professionals because, well- it's the Pandemic. While social media definitely requires a lot of work if you're going to see a great return from it, there are certain things that are essential to your success that are non-negotiable (like Facebook's Community Standards and Advertising Policies) and others that you can do yourself (like social posting, social profile optimization, setting up an ad account, and utilizing social media insights)!

Utilizing Facebook Check-Ins for Your Business

Posted by Sarah Wai on Feb 18, 2021 4:14:00 PM

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Did you know that 93% of consumers trust online reviews as much as personal recommendations? If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user. That’s why the more check-ins you can garner on social media, the better! 

Are You Guilty of These Social Media Taboos?

Posted by Sarah Wai on Feb 2, 2021 7:00:00 AM

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Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!

Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.

How to Spot and Report Fake News on Facebook

Posted by Sarah Wai on Jan 29, 2021 6:05:00 AM

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There’s been a huge upset over fake news being propagated over Facebook for some time now. Many Facebook users now know how to spot fake news, but there are still many Facebook users who are still unable to distinguish fake news from legitimate (and you may be one of them). If you are one of those who are struggling to find the distinction, don’t be embarrassed. It can be really hard to tell the difference sometimes! “Fakers” have gotten really good at passing themselves off as legitimate, which is why Facebook is still on the search for many of them. In this blog post, we’ll delve into how you can distinguish fake news from legitimate news and how you can personally help your fellow Facebook users by reporting the “Fakers.”