Inbound Marketing Blog

Running an Effective Online Advertising Campaign

Posted by Sarah Wai on Feb 13, 2017 8:30:00 AM

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Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.

Twitter Basics: How Businesses Use the Popular Social Media Platform

Posted by Sarah Wai on Oct 14, 2016 11:10:00 AM

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Once, I was sitting in on a marketing class (that I had admittedly not signed up for), listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

Which Social Media Platform Should My Business Use?

Posted by Zerik Kadrlik on Sep 27, 2016 1:30:00 PM

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With a social media platform for every niche, seemingly everybody is on social media in some form these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Easier said than done. Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your clients and targeting your best prospects. Who are they? Where are they? What do they do?

Why Should I Give Facebook My Money?

Posted by Lindsey Bowshier on Sep 23, 2016 9:06:00 AM

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For the first several years from the advent of social media, businesses could take advantage of a HUGE audience to peddle their wares and promote their offerings FOR FREE. Could it be too good to be true?!?!

In short: yes.

I would never suggest that Facebook used shady crack dealer tactics to get people hooked and then start charging. However, at some point, someone (besides venture capitalists who--surprise, surprise--actually wanted to turn a profit someday) had to start paying the salaries of the smart, hardworking people of Facebook if we all wanted to keep using it to connect with friends, family, communities and to reach wide audiences as businesses.

Takeaways from Companies Killing it on Social Media

Posted by Sarah Wai on Jun 17, 2016 4:00:00 PM

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In the age of social media, every company has jumped on the bandwagon and created a social media presence of some kind. Whether it’s a Facebook page, a Twitter profile, LinkedIn, etc.- businesses today are engaging with their audiences in a very real way. This is a valuable and essential component of their integrated marketing communications, and they're killing it.

Not every company’s social media presence has been created equal. Some companies have hit the ground running with their social media presence and have used it to strengthen their brand and build a loyal following of evangelists. Conversely, other companies are failing to see how to properly harness the power of social media to engage with their audience. If your business is struggling with social media marketing, it may make sense to look at some companies and brands that currently have a firm grasp of what it takes to be a social media success.

Is Facebook Making Us Stupid and Lazy?

Posted by Corey Smith on Apr 4, 2016 9:00:00 AM

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I've noticed an interesting trend in Facebook... more so in the last few months, but I think it's been growing for a number of years. Facebook has always been intended to bring like-minded people together; to bring friends together. It's been intended to allow people to continue to build relationships when they aren't in the same physical location.

Sometimes it feels as though the purpose of Facebook has become a place to tell everyone else they are wrong. It seems it's become a place that does a very good job of sowing the seeds of discontent. Because of this, I think it completely changes how we market.

Oops! Facebook Did it Again

Posted by Nikki Wardle on Mar 30, 2016 9:30:00 AM

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If you are a social media manager, (or simply manage multiple business Facebook pages as part of your job), then you probably have already realized that Facebook has made some pretty significant changes to how you manage and interact on Facebook as the business. Or more specifically, how you CAN'T interact on the platform as the business.

Tweeting Effectively for Your Business

Posted by Sarah Wai on Mar 15, 2016 9:28:00 AM

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Twitter has always been about building "meaningful connections with a relevant and engaged audience" (that's cute, Twitter). If you've spent any time on Twitter, you know that most things on the microblogging social medium aren't even close to meaningful. You've got Ranting Randy (Just stop already), Obnoxious Nancy (Cute animals, anyone?), Awful Amy (Must you slam everyone?), Overly-interested Ian (You know, you don't have to share everything you find interesting), etc. You know what I'm talking about.

As professionals who have distinct business goals and desire a certain amount of engagement, how do we approach our Twitter audience in a way that lines up with these goals and doesn't associate us with those on Twitter whom everyone dreads?

Reaching Millennials Through Media

Posted by Sarah Wai on Nov 30, 2015 5:00:00 PM

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We are constantly hearing that the best way to reach Millennials is through media. While this is true, there isn't a cookie-cutter mold to go by to reach them. Many companies assume that simply showing up on social media platforms and popular apps is enough. This is just not the case. There is strategy involved, and this requires knowing how Millennials tick.