Welcome to our February edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new LinkedIn tools for company pages, newly released data on social media trends, enhancements that have been made to protect social media users on different platforms, and why you shouldn't rule Pinterest out of your social media marketing strategy if you are a business-to-consumer (B2C) company.
Inbound Marketing Blog
Are you feeling a little behind the times because your business hasn't figured out how to set up and use social media correctly? You're not alone. In fact, many businesses didn't see the value in social media until the Pandemic hit and it suddenly became their business' lifeline. Now, many are still struggling to figure it out and may not have the budget to hire professionals because, well- it's the Pandemic. While social media definitely requires a lot of work if you're going to see a great return from it, there are certain things that are essential to your success that are non-negotiable (like Facebook's Community Standards and Advertising Policies) and others that you can do yourself (like social posting, social profile optimization, setting up an ad account, and utilizing social media insights)!
Did you know that 93% of consumers trust online reviews as much as personal recommendations? If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user. That’s why the more check-ins you can garner on social media, the better!
Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!
Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.
There’s been a huge upset over fake news being propagated over Facebook for some time now. Many Facebook users now know how to spot fake news, but there are still many Facebook users who are still unable to distinguish fake news from legitimate (and you may be one of them). If you are one of those who are struggling to find the distinction, don’t be embarrassed. It can be really hard to tell the difference sometimes! “Fakers” have gotten really good at passing themselves off as legitimate, which is why Facebook is still on the search for many of them. In this blog post, we’ll delve into how you can distinguish fake news from legitimate news and how you can personally help your fellow Facebook users by reporting the “Fakers.”
A lot has changed in the digital space since last year, especially on social media platforms. For businesses trying to adapt to the ever-changing landscape, it can be difficult to keep up. And with all of the businesses and brands now competing more than ever digitally, it's important for continual learning and adaptation to happen.
The marketing industry has been anything but predictable this past year, which is saying something considering it is never very predictable to begin with. We've seen large fluctuations in social media presence from companies, organizations, and social media users alike. Plus, how social media is being used continues to change, even more so with the masses flocking to social media to fill the relationship void they've felt this year or to keep up with (or debate) news that the media is pumping out in ungodly amounts. Let's take a look at what that means for you as a marketer.
Facebook is by far the most well known and the most prominently featured social media platform referenced on company collateral and websites. However, there are many companies (typically small businesses) that create a Facebook page and don’t necessarily know how to properly implement their social media strategy.
Engaging/socializing with your followers on social media should be a key component of your social media marketing strategy (and a small part of your overall SEO strategy). It may seem like an obvious statement but after looking at numerous companies’ social media sites (especially small businesses) it appears that some people still don’t understand how important this is to social media marketing success.
The people on Twitter, Facebook and Instagram giving your page love are on there trying to interact with you through messages, comments, tags, etc. Having a page that is interesting to your audience is what will get them to like, comment on, and share your stuff- but then you need to take it a step further and respond back where appropriate. The number one mistake companies make is using their social sites solely to promote their products and not providing value to their followers or caring about the interactions they have.
A lot is changing very rapidly in the social media landscape, as you've likely noticed. Because of "Stay at Home" or "Shelter in Place" orders, people across the world are increasingly online and that means that they are on social media more than ever before.