Which Social Media Platform Should My Business Use?

Posted by Sarah Wai on Oct 16, 2019 1:30:00 PM

With a social media platform for every niche, just about everyone is on social media in some form or another these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your buyer personas and honing in on your best prospects. (If you're not sure who your buyer personas are, you can use our Buyer Persona Worksheets to figure that out first!)

To eliminate some of the guess work, we have created a handy infographic that breaks down the data on who is using which social media platform to help you pinpoint which one may be right for your business.

social media demographic infographic

A Summary of the Social Media Infographic Statistics

Who in the World is Using Social Media?

  • The global average amount of users on social media is 42%, with the most active accounts being in the United States, South America, and East Asia.

Which Social Media Platforms are They Using?

  • YouTube is in the lead for most users with 1.9 billion accounts
  • Instagram is the second leading social platform with 1 billion accounts
  • LinkedIn is the third leading social platform with 420 million accounts
  • Twitter comes in fourth with 326 million accounts
  • Pinterest and Facebook are tied for fifth at roughly 250 million accounts

Important Things to Know About Different Social Media Platforms

Facebook User Demographics

  • Facebook is the most diverse platform, with 74% of women and 62% of men using it in the U.S.
  • The primary age group is 25-34 years
  • 75% of users report making over $75k+ a year
  • 77% report having a college degree or more
  • Users typically live within urban, suburban, and rural areas

YouTube User Demographics

  • YouTube is more popular than any cable network in the United States
  • 70% of women use it and 85% of men use it in the U.S.
  • The primary age group is 18-49 years
  • 84% report making $75k+ a year
  • 80% report having a college degree or more
  • Users typically live within urban areas

Instagram User Demographics

  • Instagram engages visual storytelling throughout the world, with 80% of users being outside the United States
  • 39% of women and 30% of men use Instagram worldwide
  • The primary age group is 19-29 years
  • 42% report making $75k+ a year
  • 42% report making $30k-$49k a year
  • 42% report having a college degree or more
  • Users typically live within urban, suburban, and rural areas

LinkedIn User Demographics

  • LinkedIn is a professional platform optimal for business and professional networking
  • 25% of women and 25% of men use LinkedIn in the United States
  • The primary age group is 25-49 years
  • 45% report making $75k+ a year
  • 50% report a college degree or more
  • Users typically live in urban and suburban areas

Twitter User Demographics

  • Twitter is designed to report quick and short news snippets, announcements, and opinions
  • 24% of women and 23% of men in the U.S. use Twitter
  • The primary age group is 18-29 years
  • 32% report making $75k+ a year
  • 32% report having a college degree or more
  • Users typically live within urban and suburban areas

Pinterest User Demographics

  • Pinterest is known for its searchable tips, tricks, products, and more
  • 41% of women and 16% of men in the U.S. use Pinterest
  • The primary age group is 25-49 years
  • 39% report making $75k+ a year
  • 40% report having a college degree or more
  • Users typically live within urban, suburban, and rural areas

Learn More Helpful Information About Social Media

We created a one-stop-shop for you to learn more about social media marketing. Check it out!

Sarah Wai

Written by Sarah Wai

Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

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