Your website might be the most beautiful in all the land, with content so rich it makes your competitors tremble in fear. That's great, but if the back end of your website runs like a 1985 Yugo, Google is likely to give your site the big thumbs down when it comes to organic search results.
But do not fret just yet. Google provides several tools that gives you everything (well, almost) you need to fix, and eventually prevent errors.
Before we get ahead of ourselves, let's take a step back. What is an SEO error?
Glad you asked.
The most common SEO errors are:
404 errors (Page not found)
Broken links (internal and external)
DNS Errors (simply, your site just takes too long to load for anyone to stick around)
Now lets move on to how to find these errors and address them. Warning: there will be geeky tech talk below
Google Search Console (The Tool Formerly know as WEBMASTER)
Google crawls your website for indexing purposes. Everybody knows this. But what you may not know is that if there are any errors detected by Google during a crawl, they are reported directly to your Google Coverage report.
The Search Console tool is a free tool that will monitor your website's presence in Google Search results. If you haven't set up your account, here is a link on how to get it done: Set up your Google Search Console account.
And you'll want to get that done now.
From the Coverage report, you, your web developer or your nephew can see if there are 404 errors, broken links or redirect errors to address. The desktop and mobile version of your site can have different errors, and they are broken out for you into two separate tabs.
Google's page speed tool
Now for the biggie: DNS Errors.
Page load time is a big deal to Google because it's a big deal to users. If your page takes longer than 4 seconds to load, you can bet the farm people are not going to stick around.
Enter Google's Page Speed Insights. This handy dandy tool will quickly crawl your site and spit back a score and all the errors that are bogging down your site, color coded and all.
Red: Should Fix
I did warn you about the geeky talk.
Yellow: Consider Fixing
The errors are here are not critical but should be addressed sooner than later. Items such as minifying HTML and CSS, leveraging browser caching and further optimizing image file sizes so they load quickly.
Green: Passed Rules
Finally the good! Google lists all of the rules you passed with flying colors.
All of these SEO error tips are very technical and will require the attention of someone who is experienced in how the back end of your website works.
Just a tip, it probably isn't your nephew either.
If you would like us to to do a free review of your SEO, request your free web marketing audit below. We are happy to help!
Nikki has a degree in Marketing from Boise State University and worked as an Inbound Marketing Specialist at Tribute Media from 2014 to 2019. She's a Google Whiz and dog lover, now serving as a marketing director for a local veterinary clinic.
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a web site and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.