Inbound Marketing Blog

With more than 2 billion websites in the world and 2 trillion searches a year, Google has its work cut out for them when it comes to connecting users to the information they need. How does it manage all of that? With a complex set of algorithms, of course. 

Here's what you need to know about Google's search algorithms and how they impact SEO. 

Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work. 

If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content. 

There are a ton of search engine optimization (SEO) tools out there. It can be a little overwhelming. This year, as an SEO specialist, I have tried a bunch of tools so you didn't have to! I decided these 4 are my go-tos and worth trying out. 

What Are Meta Descriptions?

Those short blurbs you see on the SERP (Search Engine Results Page) below the page title is called a meta description. It's used to let searchers know what the page is about so they can decide whether to visit that page or not.

Blogging is an essential part of any successful SEO strategy. By consistently creating high-quality, informative content, you can boost your website's search engine rankings and attract more traffic to your site. 

A topic cluster is a method of organizing your website's content around a central topic or theme. It involves creating a main piece of content (known as a "pillar page") that covers a broad topic in-depth, and then creating multiple related pieces of content (known as "cluster content") that link back to the pillar page and provide more detailed information on specific subtopics within the main topic.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.

So, you've started optimizing your site for search engines. Your big question is: how long will it take for my SEO efforts to show results? It's a valid question, but a tricky one. 

The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, it depends. It depends on the company's goals, its budget, the market, and many other factors.