The buyer's journey is the research process any buyer goes through leading up to a purchase. Every industry is different, and every company we work with is different, but all buyers go through the same basic process before they make a decision to buy something.
Your company goals and your buyer personas should affect how you help prospective clients go through this journey.
In the age of social media, every company has jumped on the bandwagon and created a social media presence of some kind. Whether it’s a Facebook page, a Twitter profile, LinkedIn, etc.- businesses today are engaging with their audiences in a very real way. This is a valuable and essential component of their integrated marketing communications, and they're killing it.
Not every company’s social media presence has been created equal. Some companies have hit the ground running with their social media presence and have used it to strengthen their brand and build a loyal following of evangelists. Conversely, other companies are failing to see how to properly harness the power of social media to engage with their audience. If your business is struggling with social media marketing, it may make sense to look at some companies and brands that currently have a firm grasp of what it takes to be a social media success.
Let me get to the switch on that bait right off the bat. Your sales pitch is probably okay. What really sucks is your sales approach. But, that might not make you feel any better.
The sales world is changing. In my opinion, the consumer isn’t really changing but, instead, the options available to consumers in they way they buy makes the consumer realize they don’t have to put up with the crap traditional sales people spin. Inbound marketing has changed the way people buy and if sales people are still using the old methods of selling the consumer simply gets angry.
Short answer: A Buyer Persona is the most pivotal part of your marketing strategy. They will play a role in absolutely everything you do in marketing as well as drive your future success as a business. At this point you’re probably asking, what is a Buyer Persona and how can it help me?
Over the last decade, a new term has arrived in website design. That term is "hero banner," or "hero image".
I have noticed a few different ways that a hero banner has been defined. Some have defined it as a home page or a main call-to-action, but that's really not what it is. It is part of a home page (or other important landing pages) and should usually contain a phenomenal call-to-action. So, why should you be concerned with this aspect of design?
We talk a lot about business to consumer(B2C) marketing. But what about business to business(B2B)? What are the difference in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick or Harry? Well, I'll tell you what the differences are, not much. Consider the old adage - Apples to Apples.
When you are marketing your product or server to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, the how your product/service makes a business more profitable/productive.)
As some of you may know, Tribute media recently became not only a Hubspot user, but a Hubspot Partner. We can't rave enough how much we love this tool. Everything from the dashboard to the reporting. It's robust, logical and extremely user friendly.
The Hubspot social media tool is one that we have found an amazing amount of value on, and we have used tools like Hootesuite, Flitter and Buffer (just to name a few) so we know what is out there. Below are some of the key points on why the Hubspot social media tool blows the other platforms out of the water.
You've gone through the process of getting a new website; it looks beautiful, and...now what? Your Google Analytics look like a tomb, and your website traffic is a joke. But you have such a gorgeous website! Why aren't people as excited to view it as you are?
Years ago I worked in the office equipment industry. The companies I worked for sold copiers and printers to businesses, organization, etc. During my tenure at my last copier company, HP rolled out a new copier line. They simply relabeled a line from Konica Minolta.
Our company decided to pick up this line and sell it.
It wasn't a very good copier line. Which is probably why the product line was scrapped after a short while.
I remember asking our rep, "Who is your target market?"
Back came the response, "We sell to small & medium business, departments in large businesses and large businesses."
"So," I said, "you sell to everyone?"
If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.
