Inbound Marketing Blog

Elements of an Inbound Marketing Campaign

Posted by Lindsey Bowshier on Mar 24, 2017 11:49:58 AM

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While developing one of the latest tools we'll be offering on our website—a nifty campaign planning tool and webinar—I thought I'd whip up a truncated, tactical guide to planning an inbound marketing campaign. Of course, seeing as we'll need a webinar AND a workbook to take you through what it takes to plan and manage a campaign, this post is only meant to guide you through at a very high level. 

Here is a quick look at the many elements of an inbound marketing campaign—a TL;DR version, if you will…

There Are No Winners When Marketing Agencies Can't Work Together

Posted by Nikki Wardle on Mar 8, 2017 12:26:00 PM

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I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.

But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.

Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.

Inbound Marketing and Website Optimization IRL

Posted by Lindsey Bowshier on Jan 27, 2017 2:46:07 PM

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You won't find any Jets or Sharks struggling for control of this domain. (Musical theater fans? Anyone?)

No, this website story is about inbound.tributemedia.com, a new Tribute Media project spearheaded by our founder, Corey Smith. It is a demonstration of what it takes to build a web presence following the principals of website optimization (otherwise known as Growth-Driven Design) and the philosophies and techniques of inbound marketing.

As an aside: is anyone who knows Corey surprised to learn he has a side project?

The Buyer's Journey Explained

Posted by Lindsey Bowshier on Nov 7, 2016 9:45:57 AM

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The buyer's journey is the research process any buyer goes through leading up to a purchase. Every industry is different, and every company we work with is different, but all buyers go through the same basic process before they make a decision to buy something.

Your company goals and your buyer personas should affect how you help prospective clients go through this journey.

Takeaways from Companies Killing it on Social Media

Posted by Sarah Wai on Jun 17, 2016 4:00:00 PM

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In the age of social media, every company has jumped on the bandwagon and created a social media presence of some kind. Whether it’s a Facebook page, a Twitter profile, LinkedIn, etc.- businesses today are engaging with their audiences in a very real way. This is a valuable and essential component of their integrated marketing communications, and they're killing it.

Not every company’s social media presence has been created equal. Some companies have hit the ground running with their social media presence and have used it to strengthen their brand and build a loyal following of evangelists. Conversely, other companies are failing to see how to properly harness the power of social media to engage with their audience. If your business is struggling with social media marketing, it may make sense to look at some companies and brands that currently have a firm grasp of what it takes to be a social media success.

Your Sales Pitch Sucks & 5 Tips To Solve It

Posted by Corey Smith on Apr 7, 2016 8:00:00 AM

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Let me get to the switch on that bait right off the bat. Your sales pitch is probably okay. What really sucks is your sales approach. But, that might not make you feel any better.

The sales world is changing. In my opinion, the consumer isn’t really changing but, instead, the options available to consumers in they way they buy makes the consumer realize they don’t have to put up with the crap traditional sales people spin. Inbound marketing has changed the way people buy and if sales people are still using the old methods of selling the consumer simply gets angry.

Is Facebook Making Us Stupid and Lazy?

Posted by Corey Smith on Apr 4, 2016 9:00:00 AM

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I've noticed an interesting trend in Facebook... more so in the last few months, but I think it's been growing for a number of years. Facebook has always been intended to bring like-minded people together; to bring friends together. It's been intended to allow people to continue to build relationships when they aren't in the same physical location.

Sometimes it feels as though the purpose of Facebook has become a place to tell everyone else they are wrong. It seems it's become a place that does a very good job of sowing the seeds of discontent. Because of this, I think it completely changes how we market.

What is a Hero Banner?

Posted by Corey Smith on Aug 29, 2015 8:17:33 PM

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Over the last couple of years, a new term has arrived in website design. That is "hero banner" or "hero image". Although the term has gained popularity this year, it has been around for a couple of years.

I have noticed a few different ways that a hero banner has been defined. Some have defined it as a home page or a main call-to-action, but that's really not what it is. It is part of a home page (or other important landing pages) and should contain a phenomenal call-to-action. So, why should you be concerned with this aspect of design?

B2B Marketing DONE RIGHT

Posted by Nikki Wardle on May 11, 2015 10:14:36 AM

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We talk a lot about business to consumer(B2C) marketing. But what about business to business(B2B)? What are the difference in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick or Harry? Well, I'll tell you what the differences are, not much. Consider the old adage - Apples to Apples.

When you are marketing your product or server to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, the how your product/service makes a business more profitable/productive.)