Inbound Marketing Blog

I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

Do you know the kind of new patients you want to attract to your healthcare organization? We're not just talking about "people who need a primary care provider" or "people who need our medical product or service." We're talking about digging deeper and attracting the ideal patients for your in-house providers who will stay with your organization for years to come.

Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!

Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!

Your law firm has the potential to reach thousands of potential clients and to convert hundreds every year. But how do you achieve that potential when you're up against a lot of local, state, and national competition? By employing a digital-first approach.

"Without Hubspot's automation, we would have relied on manual efforts to vet more than 1,000 individuals manually. By automating the vetting process, the majority of the candidates that were not ready to move forward were able to exit the process on their own saving hundreds of hours for the all-volunteer staff."
- Corey Smith, SHP CMO

At Tribute Media, we pride ourselves on our ability to be able to meet the web development and web marketing needs of B2B and B2C companies. General Cardiac Technology is one such company, and we want to tell you their story and the successes they have seen during their time as a client of Tribute Media.

"Tribute Media's team of web developers and graphic designers held my hand throughout the process of building the website. Together, we collaborated to create a site that not only met my initial expectations but far surpassed them. I found the team I worked with to be unceasingly flexible, patient, clearly communicative, detail-oriented, creative, knowledgeable, and above all, personable."

-Hailey Reyes, Idaho Associated General Contractors: Outreach Director

Marketing has always had concepts that remain relevant throughout the years, but it's also constantly changing as technology advances and buyer shopping habits and methods change. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to see conversions. 

Last week, some of the Tribute team attended INBOUND, an annual conference in Boston filled with actionable education, endless inspiration, human connections and amazing keynote speakers. After those four and a half days of straight learning (and a bit of fun), we left Boston with over 32 pages of notes on how we could improve our client marketing strategies as well as our client experiences.

As we’re sharing these visions with the rest of our team and our clients, we wanted to touch on a few of the major takeaways that can be useful for everyone.

I don’t know about you, but I like to check out several companies (online and in person) when searching for a particular product or service. If time permits, I could be searching for several hours. Researching is always my go-to when I'm on the hunt for something specific. You wouldn't believe the time my husband and I recently put into finding a new mattress. In our search, there were a few factors that really swayed us in our decision. Quality of the product and how it solved our needs were obviously the top two. But the third factor had to do with the companies themselves. Our online experience with each company played a huge part in  determining which stores we actually wanted to take time to go to in order to try the mattresses. Let me tell you, there were a lot of brands we dismissed right away. Maybe their product WAS as great as they tried to market it to be, but the experience we had on their websites and the reviews they had floating around swayed our minds away from doing business with them.  Why was that?