For businesses of all sizes, having a social media presence is no longer an option—it’s a must. Your customers expect you to be on social media, and it’s important for your business to stay relevant. After all, 90% of consumers say they buy from companies they follow on social media and 55% of consumers learn about new brands or companies on social media.
Inbound Marketing Blog
Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services.
If your business is on social media, you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most.
Remember the days of needing a college email address in order to be verified to sign up for Facebook? Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform - which makes a great case for your business to be there too.
Why Email Marketing?
Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers? There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend.
There are plenty of social media tools out there to help your business manage and improve its social media efforts. Whether you’re a small business with limited resources or a large organization with a full marketing team, there is a tool out there for you.
But with so many options, it can be hard to know which tool is right for your social media needs and overall business goals. That’s why we wanted to compare two popular tools to help you decide: HubSpot and Hootsuite.
Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience.
So where should you be spending your time - on organic social media content and engagement or paid social media advertising?
Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.
In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience.