Facebook, like every other social media platform, is always evolving. Most recently (rolled out in summer 2017), they updated some key components in their news feed algorithm. If you’re one of the millions that noticed a recent change in your Facebook News Feed, you may have had the initial reaction I did, which was annoyance.
“I’ve seen all of these already… days ago, because they’re a WEEK old. Why am I seeing them again?”
Okay, I know that sounds petty when it’s written out, but isn’t that how social media has wired us now? We want to see the most recent news, not week-old news.
After doing more research, I realized that Facebook actually did something right.