Inbound Marketing Blog

Which Social Media Sites Should My Business Be Using?

Posted by Nikki Wardle on Apr 13, 2015 8:30:00 AM

0 Comments

All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.

Below are the social platforms you should think about joining in order to achieve three things:

  • Increase your online presence
  • Connect with colleagues
  • Help drive customers to your website

Choose the Right Type of Facebook Page

Posted by Hannah Lacy on Mar 3, 2015 6:00:00 AM

0 Comments

It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?

Where do you fit?

Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.

Narrow down the search

If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:

Social Media Management - Start With Facebook

Posted by Robert Wulff on Feb 26, 2015 2:48:52 PM

0 Comments

Every knowledgable business has a Facebook page.  It’s a free platform to introduce your brand to a new audience and reach your target customers. The entire idea behind having a business page on Facebook is to be seen by potential clients and build your brand awarensess with new audiences.

The first step in making sure your business page is public. If your page is not public then someone can only view what your business has to offer when they are logged in. Running promotions or campaigns can become a challenge if your page is not public. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then there is an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously by making sure to be active on it every day. It’s a way for us to have a relationship with our clients that is both playful and professional. We are also able to spread the word about upcoming events on our page and share our work with our fans.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

0 Comments

As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Optimize Your Facebook Ad Campaign

Posted by Wally Narwhal on Mar 3, 2014 12:37:00 PM

0 Comments

We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.

Social Media - Everything Will All Be Okay

Posted by Wally Narwhal on Feb 4, 2014 5:44:00 PM

0 Comments

You’ve identified which social media platforms will work for you and created several accounts. Now you are completely overwhelmed. You have to check them every day and write clever posts, not to mention you have to interact with your followers. What if it was easier? It can be and here’s how.

Write In Advance

Separate out all of your networks and decide the kind of content you would like on each one. Then start writing. We recommend writing posts for an entire month. This way you get it out of the way and you can focus on other things. This content will be the foundation of the platform. You will make sure you have at least one great post a day.

Which Platform is Right for Me?

Posted by Wally Narwhal on Jan 22, 2014 5:05:00 PM

0 Comments

You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.

The Mind Behind Social Media

Posted by Wally Narwhal on Jan 20, 2014 3:40:00 PM

0 Comments

Gestalt was a German philosopher who believed that human behavior couldn’t be fully understood just by looking at parts of their behavior. He believed you must look at the whole picture. This principle applies to social media marketing through these laws:

 Pragnanz

Our brain loves simplicity. Simple patterns, simple order, simple ideas. Simple is often more effective in marketing efforts. Logos like the Nike swoosh or the Olympic circles are easy for our brain to absorb and store.

Be Public On Facebook

Posted by Wally Narwhal on Dec 26, 2013 6:04:00 PM

0 Comments

Every smart business has a Facebook page.  It’s a free platform to introduce your brand and reach your target customers. The entire point of Facebook is to be seen by potential clients. This can become a challenge if your page is not public. If your page is not public then someone can only view what your business has to offer when they are logged in. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously and we make sure to be active on it every day. It’s a way for us to have a relationship with our clients that is playful and professional. We are also able to get the word out about upcoming events on our page and share our work with our fans.

Promote Your Facebook Posts

Posted by Wally Narwhal on Dec 5, 2013 4:55:00 PM

0 Comments

If your business is currently on Facebook and you’re having trouble gaining likes or reaching the ideal amount of people, it may be time to rethink your strategy. Part of Facebook’s efforts to please their newly acquired shareholders is a viable and consistent revenue stream. This includes their way of now offering social media marketers a chance to pay for the amount of people that see their posts or ads.