As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.
Although the amount of organic reach dropping considerably is certainly a setback for business owners looking to spend zero dollars on Facebook, it isn’t the end of the world. You will find that posts from businesses can still garner a good amount of organic reach if fans interact and engage with the post. Likes are a great way to increase the reach, but these don’t match what comments from users are able to do for organic reach. When your fans comment on a post, organic reach increases dramatically. This means you need to post content from your business that your users actually want to engage with in order to be seen by more people.
3 ways to engage your audience on Facebook include:
Ask a Question- One of the classic ways to get comments and more engagement on a Facebook post is to ask a questions. Depending on the amount of Likes that your business currently has, you have a good chance of people commenting with an answer. This will help with the organic reach of a post and ensures more people see your content.
Include a Picture- It’s almost always appropriate to accompany a picture post along with a Facebook post if you are a business. This gives your users something else to look at and will serve as a visual for the post. The amount of Likes will almost always increase with a picture or graphic associated with a status update.
Stay Relevant- We know that Facebook can certainly work better for businesses within certain industries, but that doesn’t mean you should stray from your particular industry in order to foster more engagement. We suggest posting content that is relevant to your business or industry with an occasional post that can be a little more off topic.
If you have seen your organic reach plummet, try these tips in order to engage your audience and receive more engagement in return!
To learn more about using Facebook and social media for your business, contact us.