Optimize Your Facebook Ad Campaign
Posted by Wally Narwhal on Mar 3, 2014 12:37:00 PM
We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.
Sometimes you don’t know how to optimize your campaign, and even if you keep monitoring your Facebook Ads Manager, you can’t notice any improvement in over all performance. One good tip is to try different ad versions and make sure you are rotating your ads and refreshing them when they stop performing. After a few days, ads become stale: This is commonly known as the “ad exhaustion” phenomenon.
One of the factors that can greatly affect your campaign is the image. Pick an image that reflects your brand but also is relevant to the campaign. You want something that is professional but also grabs a user’s attention.
You can do this by thinking about your target audience preferences. What are their preferences: music, movies, and interests. You can pick people to target to based on these preferences. This way you are reaching who you want to and it’s more specific.
Change It Up
All you have to do is click on your Ad name on the Facebook Ads Manager, and below the preview box you will see the “Create a Similar Ad” button. You can change just one element, the call to action wording in body text for instance, and Title, URL, image and targeting will remain same.
Several Ads At Once
Don’t refrain from using a different title or just making multiple versions of your ad run simultaneously with just different images. When you are running several versions of your ad they will change out and Facebook will do the work for you. It will employ ad rotation and will automatically choose the best among your ad group.
We hope these tips help you create your ad campaign on Facebook! You will find what works for your business with time. Start your ad today and let us know how it goes!
Written by Wally Narwhal
Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.