If your business is currently on Facebook and you’re having trouble gaining likes or reaching the ideal amount of people, it may be time to rethink your strategy. Part of Facebook’s efforts to please their newly acquired shareholders is a viable and consistent revenue stream. This includes their way of now offering social media marketers a chance to pay for the amount of people that see their posts or ads.
Inbound Marketing Blog
In the world of web marketing social media is key. It is important that businesses are on top of their different platforms and make sure that they are staying active and current. Sometimes this can be hard to juggle. Scheduling posts in definitely the way to go when it comes to organization and efficiency.
Marketers across the globe rejoiced when post scheduling was announced over a year and a half ago. The only complaints were regarding how it looked and the 12 steps that were needed in order to schedule a post. Facebook is happy to announce a more streamlined product that only requires 4 steps and it looks a heck of a lot better.
Everyone has a Facebook Business Page these days. The question is are you doing it right? Here are the 5 Bs of Facebook and how to be a successful business using this network.
Be authentic and transparent. Decide who your company is and talk about things that reflect that. Be honest. If you sell industrial supplies, don't be afraid to talk about the downsides of certain products. Modern customers know better than to trust claims that everything you sell is made out of sunshine, rainbows, and magic.
Your brand has a presence on Facebook, and on top of that, you are out there posting at least every few days (if not more). You have built up a pretty decent following already too. Congratulations, you have officially taken the leap into world of social media! Now though, you may be asking yourself why people aren’t engaging as much as you would like with your post.
There have been many companies that have expanded their online presence to include social media sites. Of these sites, Facebook is by far the most well known and the most prominently featured on company collateral and websites. Although this is the case, there are many companies that create a Facebook page that don’t necessarily have the right idea of how to properly implement their social media strategy.
If your business is currently active on Facebook, then you probably want to know how well your messages are doing in terms of reach and effectiveness. Other information, like the basic demographics of who currently Likes your page, is also useful to know when crafting your social media strategy. That’s why it’s important to check the information that is provided by Facebook’s analytics platform: Facebook Insights.
After a business page reaches 30 Likes, Facebook will grant you access to your page’s Insights data. Although the information can be quite extensive, and many things can be overlooked when your page doesn’t have a large following, there are still plenty of data points that you may find useful.
Promoted posts on Facebook are quickly becoming a popular way to feature company updates and information to those on Facebook who are outside of your existing network of fans. These posts are another version of advertising on Facebook, and can be a much more cost effective way of sharing individual company updates without the need to run a full paid advertising campaign.
Currently, the largest growing section of Facebook advertisements is by small businesses utilizing promoted posts. Promoted posts primarily target friends of your existing fans in an attempt to further increase the total likes of your page. This is a very effective advertising strategy, as these posts appear in your normal newsfeed, just like a traditional update of a page you like or from one of your friends. Many users on the Web have learned to filter out advertisements on the side of the Facebook screen, as this usually doesn’t pertain directly to what we are looking for while scrolling through our newsfeed.
In the world of social media, there are countless expert opinions, industry analyses, and social media “guru” tips that are designed to gain you more traction and brand awareness from your Facebook site. Let’s face it, having a Facebook page is almost as standard as having a website these days. For some industries this makes sense, and for others, it doesn’t. However, companies that take the time to create and manage their Facebook pages properly find that the rewards that are realized in terms of brand awareness, promotional ability, and traffic generation are typically worth the time and money spent on social media marketing.
To many businesses, Facebook may seem very difficult. Whether you are trying to increase your page’s “Likes”, start conversations with customers or drive traffic to your website, there are many ways that business’s misuse their Facebook page, which makes it difficult to accomplish your organization’s social media goals. The first thing that you have to realize when it comes to social media is that it doesn’t necessarily translate directly into sales. While you will inevitably get sales from your Facebook fans, you need to utilize Facebook as a means to communicate with your fans and not just as a sales tool. Once you realize the primary goal of Facebook, you can make strides in setting yourself up to be successful on Facebook.
I have compiled some quick tips to accomplish a number of goals for your Facebook fan page. Remember: just because you have likes on your Facebook doesn’t mean you will get sales on your website. There is a lot of time and effort that goes into creating a proper social media presence, and depending on your product, it may take more or less time to see this work translate into sales.
- Get More Likes: The #1 way to increase likes on your Facebook page is to invest in some Facebook ads. You don’t have to do extensive Facebook ad campaigns to see success, however setting aside a small budget for ads every month means that you will consistent growth over time.
- Engage with Customers: When you are posting content to your Facebook wall, make sure you aren’t just posting links to your website. Ask engaging questions and encourage your fans to share. Don’t be afraid to get in a conversation with your customers. The more engaging you are, the most comfortable your fans will be to chime in.
- Enhance Your Visual Appeal: Pictures and Video are the gold standard of social media. Make sure that you have an appropriate profile picture and cover photo and that you are taking pictures regularly and adding them to your page.
- Expand Content: Have you ever visited a Facebook page, only to see that the business hasn’t been active in 6 months to a year? What makes this situation even worse is if there are customer comments that have piled up unaddressed. Obviously, this company doesn’t care about its social presence. Posting on Facebook between 3-7 times per week ensures that your Facebook will never look abandoned, and will give you plenty of opportunities to engage with customers.
- Direct Customers to Your Website: While you don’t want to be continually blasting out links to your homepage, there are appropriate ways to link to your website from your social media page. Utilize your About area to not only inform customers about your company, but point them to various areas of your website. Occasional links in your newsfeed to different areas of your website are also great ways to drive traffic.
In the spirit of the election, I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity (for those of you who are living under a rock and didn’t realize that the election is coming, consider yourself lucky having been saved from the onslaught of political rants and opinions blowing up your Facebook and Twitter feeds). By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.