An email expert over at Hubspot once told me that, as marketers, we need to start marketing to people in the way we want to be marketed to. I could not agree more. When I start sifting through my emails first thing in the morning, the last thing I want to see is yet another email that brings absolutely no value to my day. I'm sure you think the same! So, why do businesses keep sending crappy (there really is no other word to describe them) emails that nobody wants to read?
If you are ready to put aside your old ways of viewing and implementing email marketing campaigns, you've come to the right place.