---
title: Tuesday Tips Email Marketing
description: In January 2016, Tribute Media created a new and improved way of sharing their marketing expertise through Tuesday Tips as an email marketing campaign.
image: https://www.tributemedia.com/hubfs/Case%20Studies/Tuesday%20Tips%20registration%20page.png
---
[Contact](https://www.tributemedia.com/contact)
[Blog](https://www.tributemedia.com/blog)
[Support](https://www.tributemedia.com/blog/tuesday-tips-email-marketing#)
## Hi!
How Can We Help?
[General Inquiries](https://www.tributemedia.com/contact)
[All Things Support](https://www.tributemedia.com/support)
[ Give Us A Call](tel:12084890123)
# Tuesday Tips Email Marketing
[](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftuesday-tips-email-marketing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook)
[](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftuesday-tips-email-marketing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin)
[](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftuesday-tips-email-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftuesday-tips-email-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tuesday%20Tips%20Email%20Marketing)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Mar 5, 2018 11:03:00 AM
> "When I was assigned our weekly Tuesday Tips blogging task, for the first month, I just did what had always been done: I wrote a compelling marketing tip in blog form. The only thing was… no one was engaging, and we weren't seeing results.
>
> I quickly realized that we needed to revamp our Tuesday Tips."
>
> -Sarah Wai, Inbound Marketing Specialist
In November 2015, Tribute Media realized their Tuesday Tips campaign needed an overhaul. For some time, they were writing compelling tips in the form of blog posts with the hopes of engaging an audience they had built over the course of a year. However, they didn't see the engagement they hoped for, and so the journey to improve Tuesday Tips began.
In January 2016, Tribute Media created a new and improved way of sharing their marketing expertise through Tuesday Tips as an email marketing campaign.
### THE CHALLENGE
When the Tuesday Tips blog was up and running in 2015, Tribute Media saw too few views and limited engagement. To engage the audience, Tribute Media went through a series of brainstorming sessions and implemented new processes that integrated the Inbound Methodology to create a campaign that consisted of a series of branded and personalized emails that pointed to blog posts as resources. These blog posts then reached a variety of buyer personas via smart content, persona-applicable CTAs and landing pages that brought them further along in the Buyer's Journey.
> "When I was assigned our weekly Tuesday Tips blogging task, for the first month, I just did what had always been done: I wrote a compelling marketing tip in blog form. The only thing was… no one was engaging, and we weren't seeing results.
>
> I quickly realized that we needed to revamp our Tuesday Tips."
>
> -Sarah Wai, Inbound Marketing Specialist
### THE SOLUTION
The initial email in the campaign informed blog subscribers that there was a change, and there were many positive responses and feedback from leads that confirmed to Tribute Media that this was the right direction. As the email campaign continued, the Tribute Media team did a variety of A/B tests to continue improvement upon the initial model. Some tests were successful, and others gave Tribute Media the opportunity to learn and utilize different tactics for future email sends.
Through the A/B testing process, Tribute Media was able to identify different segments of recipients and get a glimpse into how those segments could be targeted in the future. Those lists were then used (and still are) to retarget and re-engage leads. The A/B testing still continues and will continue to ensure that Tribute Media is always improving and always drawing in valuable leads. The return on this campaign to-date has been very positive.
### THE RESULTS
**The industry average for a marketing services provider is currently:**
- 7.2% email open rate
- 1% email click-through rate
- 14% email click-to-open rate
**Current Tribute Media averages for this campaign are:**
- 14% email open rate
- 2.1% email click-through rate
- 14.4% email click-to-open rate
**In the last year, through the Tuesday Tip email campaign, Tribute Media has:**
- Driven over 16,500 views to blogs
- Had over 200 clicks via social media sharing
**From A/B testing, Tribute Media has improved internal processes by creating:**
- 4 new landing pages
- 2 new forms
- 7 new workflows
- 20 new segmented lists
### THE BENEFITS
What started out as a marketing campaign has brought a steady stream of leads and resources to the Tribute Media sales department. By implementing this campaign, Tribute Media has ensured their sales department is always being fed quality leads which will drive them towards their company goals.[](https://cta-redirect.hubspot.com/cta/redirect/481308/ea5d578f-aca8-497d-97f5-8e44de021c04)
#### Written by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai)
Former Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration.
[Top * *](https://www.tributemedia.com/blog/tuesday-tips-email-marketing#top)
## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
©2024 Tribute Media (a Hawke Media Company) || 310.451.7295
136 E. Idaho Ave. Ste. 100, Meridian, ID 83642
[Careers](https://www.tributemedia.com/careers) || [Legal Mumbo Jumbo](https://www.tributemedia.com/legal) || [Privacy Policy](https://www.tributemedia.com/privacy-policy)
This is a search field with an auto-suggest feature attached.
- There are no suggestions because the search field is empty.
[Instagram](https://www.instagram.com/tributemedia) [Twitter](https://twitter.com/tributemedia) [Facebook](https://www.facebook.com/tributemediaboise) [LinkedIn](https://www.linkedin.com/company/tribute-media) [Contact](https://www.tributemedia.com/contact)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Sarah Wai",
"url" : "https://www.tributemedia.com/blog/author/sarah-wai"
},
"dateModified" : "2023-12-28T20:06:02.960Z",
"datePublished" : "2018-03-05T18:03:00.000Z",
"headline" : "Tuesday Tips Email Marketing",
"image" : [ "https://www.tributemedia.com/hubfs/Case%20Studies/Tuesday%20Tips%20registration%20page.png" ],
"mainEntityOfPage" : {
"@id" : "https://www.tributemedia.com/blog/tuesday-tips-email-marketing",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.tributemedia.com/hs-fs/hub/481308/file-2402620905.png"
},
"name" : "Tribute Media"
}
}
```
```json
{
"@context" : "http://schema.org/",
"@type" : "LocalBusiness",
"address" : {
"@type" : "PostalAddress",
"addressLocality" : "Meridian",
"addressRegion" : "ID",
"postalCode" : "83642",
"streetAddress" : "136 E. Idaho Ave, Suite 100"
},
"logo" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382",
"maps" : "https://www.google.com/maps/place/136+E+Idaho+Ave,+Meridian,+ID+83642/@43.6113059,-116.392652,17z/data=!3m1!4b1!4m2!3m1!1s0x54ae53ede06e5d0b:0x4a48cd478b863e5",
"name" : "Tribute Media",
"telephone" : "Tribute Media",
"url" : "https://www.tributemedia.com/"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Sarah Wai"
},
"dateModified" : "2023-12-28UTC8:06:02 PM",
"datePublished" : "2017-01-24UTC10:09:51 PM",
"description" : "In January 2016, Tribute Media created a new and improved way of sharing their marketing expertise through Tuesday Tips as an email marketing campaign.",
"headline" : "Tuesday Tips Email Marketing",
"image" : {
"@type" : "ImageObject",
"height" : "480",
"url" : "https://cdn2.hubspot.net/hubfs/481308/Case%20Studies/Tuesday%20Tips%20registration%20page.png",
"width" : "1240"
},
"mainEntityOfPage" : {
"@id" : "https://www.tributemedia.com/blog/tuesday-tips-email-marketing",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "LocalBusiness",
"logo" : {
"@type" : "ImageObject",
"url" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382"
},
"name" : "Tribute Media"
}
}
```