---
title: Tribute Media | Inbound Marketing Blog | Ben Schultz
description: Ben worked with the Tribute Media team from 2014 - 2017. He holds a B.A. in English from UC Santa Barbara. In addition to all the great content he wrote for Tribute Media, he is music journalist who has contributed regularly to *Boise Weekly’s* music section.
---

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# Inbound Marketing Blog

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 Ben Schultz Ben worked with the Tribute Media team from 2014 - 2017. He holds a B.A. in English from UC Santa Barbara. In addition to all the great content he wrote for Tribute Media, he is music journalist who has contributed regularly to \*Boise Weekly’s\* music section.

## [The Email Marketing Equation: Low Cost + Results = High ROI](https://www.tributemedia.com/blog/the-email-marketing-equation-low-cost-results-high-roi)

 Posted by [Ben Schultz](https://www.tributemedia.com/blog/author/ben-schultz) on Jan 3, 2017, 9:12:00 AM

<https://www.tributemedia.com/blog/the-email-marketing-equation-low-cost-results-high-roi#comments-listing>

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It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.

But many question the validity of it:

- Does email marketing actually accomplish anything?
- Do people actually pay attention to the stuff piling up in their inboxes?
- And if they do, do those emails persuade their readers to take action?

These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow [email marketing](https://www.tributemedia.com/email-marketing) best practices. And it works very, very well.

- [Read More](https://www.tributemedia.com/blog/the-email-marketing-equation-low-cost-results-high-roi)

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The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business. 

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