Inbound Marketing Blog

Ben Schultz Ben worked with the Tribute Media team from 2014 - 2017. He holds a B.A. in English from UC Santa Barbara. In addition to all the great content he wrote for Tribute Media, he is music journalist who has contributed regularly to *Boise Weekly’s* music section.

The Email Marketing Equation: Low Cost + Results = High ROI

Posted by Ben Schultz on Jan 3, 2017 9:12:00 AM

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It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.

But many question the validity of it:

  • Does email marketing actually accomplish anything?
  • Do people actually pay attention to the stuff piling up in their inboxes?
  • And if they do, do those emails persuade their readers to take action?

These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.

3 Ways Web Marketing is Like Traditional Marketing

Posted by Ben Schultz on Dec 2, 2016 2:30:00 PM

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Who’s Afraid of Web Marketing?

When the subject of web marketing comes up, some people might get that glazed-over, deer-in-the-headlights look in their eyes. And when terms like “search engine optimization” or “conversion rate optimization” start getting tossed around, those same people might start feeling like the apes freaking out over the monolith in 2001: A Space Odyssey.

The basic concepts of web marketing really aren’t that hard to grasp, though. In fact, it’s pretty easy to take old-school marketing approaches and ideas and apply them to the process of building your online presence. Let’s take a look at the similarities between web marketing and traditional marketing.