It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.
But many question the validity of it:
- Does email marketing actually accomplish anything?
- Do people actually pay attention to the stuff piling up in their inboxes?
- And if they do, do those emails persuade their readers to take action?
These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.