Inbound Marketing Blog

Ben Schultz Ben joined the Tribute team in 2014. He holds a B.A. in English from UC Santa Barbara. In addition to writing content for Tribute Media, he is a regular freelance contributor to *Boise Weekly’s* music section.

The Email Marketing Equation: Low Cost + Results = High ROI

Posted by Ben Schultz on Jan 3, 2017 9:12:00 AM

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It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.

But many question the validity of it:

  • Does email marketing actually accomplish anything?
  • Do people actually pay attention to the stuff piling up in their inboxes?
  • And if they do, do those emails persuade their readers to take action?

These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.

What Business Owners Should Know About Their Website

Posted by Ben Schultz on Dec 14, 2016 4:07:19 PM

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Sometimes, business people think of their website as an ornament or an accessory. Everyone else seems to have one, so they decide to get one too.

They build the website—or they hire someone like us to build it—and once they have gone through it with a fine-tooth comb and analyzed all the minute details to make sure it is absolutely perfect, they take it "live." The average length of one of these website build projects is about 12-16 weeks, though sometimes it can last much, much longer.

After the site languishes on the internet for a year or two or five, these business owners might decide to update it. So they start from scratch (trends and user behaviors change a lot in half a decade). They throw away the old and start the whole 12-16 week process over. The new site goes live again and and sits for another stretch of time. And then the process starts all over again.

As you may have sensed already, there are some major problems with this approach to web design. Here are some things you should know about your website and what it means for your business.

3 Things You Didn't Realize You Already Knew About Web Marketing

Posted by Ben Schultz on Dec 2, 2016 2:30:00 PM

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Who’s Afraid of Web Marketing?

When the subject of web marketing comes up, some people might get that glazed-over, deer-in-the-headlights look in their eyes. And when terms like “search engine optimization” or “conversion rate optimization” start getting tossed around, those same people might start feeling like the apes freaking out over the monolith in 2001: A Space Odyssey.

The basic concepts of web marketing really aren’t that hard to grasp, though. In fact, it’s pretty easy to take old-school marketing approaches and ideas and apply them to the process of building your online presence. Let’s take a look at the similarities between web marketing and traditional marketing.