Inbound Marketing Blog

Ben Schultz Ben worked with the Tribute Media team from 2014 - 2017. He holds a B.A. in English from UC Santa Barbara. In addition to all the great content he wrote for Tribute Media, he is music journalist who has contributed regularly to *Boise Weekly’s* music section.

The Email Marketing Equation: Low Cost + Results = High ROI

Posted by Ben Schultz on Jan 3, 2017 9:12:00 AM

It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.

But many question the validity of it:

  • Does email marketing actually accomplish anything?
  • Do people actually pay attention to the stuff piling up in their inboxes?
  • And if they do, do those emails persuade their readers to take action?

These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.