Inbound Marketing Blog

Edit Their Grammar, Not Personality

Posted by Hannah Lacy on Dec 10, 2015 6:00:00 AM

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If you're a writer of any kind, you've probably had people asking you to edit their work since high school. Will you edit my essay? Will you edit my resume? Will you help with this case study? If you're weird (like me), this makes you all excited about checking for grammatical issues and word flow and all of the little nuances that might make that one essay shine. But hold up.

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

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After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Content is King: That Includes Product Information

Posted by Nikki Wardle on Jul 27, 2015 9:00:00 AM

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Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.

There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.

Is Your Content Evolving as It Should?

Posted by Nikki Wardle on Jun 1, 2015 9:00:00 AM

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"Search engines love content." We have made that comment over and over throughout the years. Search engines like GoogleYahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines. 

Having quality content on your site is only the first step. Your content must always be evolving. 

Why?

People evolve. Their habits evolve, and their needs evolve. 

Now's the Time to Be Unique With Your Website

Posted by Robert Wulff on Apr 9, 2015 9:09:00 AM

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It has always been Google’s goal to provide the best results when using their search engine. The Google algorithm has been finely tuned to look for the most up-to-date, high quality, and relevant sources on the web to fit the needs of enthusiastic searchers.

However, Google’s efforts to provide high-quality results were often thwarted by sites that used 'canned content', or content that has been published before. Content farms can produce search-engine-optimized websites at a fraction of the cost due to the reuse of general content. With cost-efficiency and built-in rankings, the popularity of these sites, at the time, was extremely popular. But, all that has changed with the power of content marketing.

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

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There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.