Inbound Marketing Blog

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

0 Comments

After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Is Your Content Evolving as It Should?

Posted by Nikki Wardle on Jun 1, 2015 9:00:00 AM

0 Comments

"Search engines love content." We have made that comment over and over throughout the years. Search engines like GoogleYahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines. 

Having quality content on your site is only the first step. Your content must always be evolving. 

Why?

People evolve. Their habits evolve, and their needs evolve. 

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

0 Comments

There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.