Inbound Marketing Blog

Tips for Creating a Successful Company Blog

Posted by Sarah Wai on Jul 18, 2017 4:00:00 PM

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It's unfortunate that we continue to see common misconceptions about the merits of blogging. Blogging may have gotten a bad reputation over the years, with (it seems) everyone who has an opinion having a blog, sharing their educated (and sometimes uneducated) opinions to the “blogosphere.”

Although that particular kind of blogging can be unprofessional and (many times) unimportant clutter, company blogs are actually a great way to upload fresh, relevant content to your website.

Blog Commenting is NOT Dead

Posted by Sarah Wai on Jun 16, 2017 11:16:00 AM

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Confession: I am obsessed with research. I will spend hours poring over information to ensure that I have all the facts and angles figured out.

I also happen to be very skeptical when doing research, wondering: Who’s credible? Is what I’m reading just a ploy to convince me of something or are there others who agree?

That said, I am a huge believer in reading reviews, Googling additional information, and… checking the comments section.

Recycle Old Blog Content for New Inbound Marketing Campaigns

Posted by Sarah Wai on May 23, 2017 4:02:00 PM

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If your company has been blogging for years, you have likely had many campaigns that have inspired blogs posts. But now that those campaigns have ended, you may be wondering: “What purpose do these posts serve now that my campaigns are over?”

Besides the obvious SEO benefit of blog posts, there is another benefit to keeping them in your repertoire: You can recycle them.

Here are a few ways to repurpose your old content to drive user engagement and traffic to new campaigns.

How Vets Can Use Poop for Marketing

Posted by Nikki Wardle on Feb 27, 2017 1:29:00 PM

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Safe content sucks. It certainly isn’t a revolutionary statement. It’s actually a pretty obvious statement. However, the concept becomes extremely daunting when you think about applying it to your veterinary practice’s marketing plan. You’re probably thinking: “Damn it, Jim, I’m a Doctor, not a risk taker.” (if you got that reference, I like you already).

Imagine this scenario: You publish a blog on your prestigious and professional site about….

Dog crap.

How to Use a Little-Known Tool to Improve Your Website Content

Posted by Lindsey Bowshier on Jul 25, 2016 1:00:00 PM

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Let's begin with the assumption that when you bother to write something, you want the person reading your content to understand your message.

In my first writing job (at a college newspaper, mind you), I learned that I should write to an eighth-grade reading level. When it comes to writing marketing content for the web, I actually recommend writing to a fifth to eighth-grade reading level. Not because I think every reader is an uneducated dope, but because people consume content differently on the web. Even the person who can read "War and Peace" without picking up a dictionary, consumes web content under different conditions and with a different purpose than when they are feeding their intellect with classic Russian literature.

Creating Testimonials that Turn Leads into Customers

Posted by Lindsey Bowshier on May 23, 2016 6:55:19 PM

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When a hot new prospect is exploring your site, they want to know one thing:
"What can you do for me?"

Site visitors will be looking at many types of content on your website to try to uncover this information, but one effective way to help answer that question for them is to include a section for testimonials that showcase customer delight. When a site visitor reads success stories and learns how your business's products or services solved problems for your existing customers, it can help the new prospect move through the buyer's journey by showing them how they can benefit from working with you.

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

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After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Tips to Avoid Copyright Infringement

Posted by Nikki Wardle on Jun 5, 2015 9:00:00 AM

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The internet continues to shake up the world of copyright law. Most people don't know exactly what copyright infringement entails, and it's constantly getting them into BIG trouble. 

One of the more popular cases over the years that ended up favorably was Lenz versus Universal Music Corp. In 2007, a very proud mother posted a video of her daughter lip syncing to a Prince song, then posted it on Youtube for all the world to enjoy. Universal Music Corp was not amused and forced Youtube to take the video down because they felt the mother's video violated their copyright of the song.