The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.
Inbound Marketing Blog
You already know by now that the content on your website is one of the most -- if not the most -- important components of search engine optimization (SEO). Google heavily relies on fresh, interesting content that responds to user intent and fits their definitions of E-A-T (expertise, authority, and trustworthiness).
Keywords have traditionally been the focus of Google and other search engines since the mid-nineties. So after twenty-plus years of focusing search engine optimization efforts around a short list of keywords to work on and rank for, times have changed. With updated Google algorithms, the focus is no longer just on keywords, although those are still relevant. The greater focus is on topics that answer the questions that users are searching for via desktop computers, mobile devices, and voice command devices. Let's delve into what this change means for you.
Pillar content is taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).
When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success. If you're looking to engage your audience more than you currently are, you've come to the right place.
You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible, and relevant. Google wants content that speaks to the reader, not at the reader; and believe me when I say they know the difference. Google's algorithms are so much more advanced than they were even a couple of years ago.
Truth be told, I’ve never fancied myself a writer. I would classify myself as a reader--someone who enjoys reading fiction and non-fiction book, blogs, and stories. I’m not bad at writing, and I don’t dislike the thought of having to write a blog or any kind of content to be put on the internet, I just never thought of myself as a writer in the way I had perceived that title.
If you've ever tried talking with someone who doesn't seem to listen to you, you know how annoying it can be. You try to make a point, but they just run over it like a steamroller and talk about something that interests them.
Why is this so frustrating? Because, even if they don't mean to, these people send the message, "I only care about me. I don't care about you. You don't matter."
No one likes hearing this. Especially not potential clients--after all, why give money to someone who doesn't respect you? That's why it's so important to understand buyer personas and the buyer's journey--it helps you create content that tells customers, "We understand you, we value you and we have what you need."