A topic cluster is a method of organizing your website's content around a central topic or theme. It involves creating a main piece of content (known as a "pillar page") that covers a broad topic in-depth, and then creating multiple related pieces of content (known as "cluster content") that link back to the pillar page and provide more detailed information on specific subtopics within the main topic.
Gem State Eyecare began as a vision care clinic in Boise. In the past few years, Gem State has expanded their offerings to include specialty eyecare and ocular aesthetics, brought on another optometrist, moved to a new office in Boise, navigated a global pandemic, and recently added a second location in Moscow, Idaho.
Meridian, Idaho--Tribute Media has grown its executive team to add a new leader, promoting Caitlin Zimmerman.
For businesses of all sizes, having a social media presence is no longer an option—it’s a must. Your customers expect you to be on social media, and it’s important for your business to stay relevant. After all, 90% of consumers say they buy from companies they follow on social media and 55% of consumers learn about new brands or companies on social media.
Naylor's Auto Repair has been serving the Boise area for 30 years, so they have both experience and local recognition. But those only go so far, especially when an area is undergoing massive growth as is the case in the Treasure Valley. The owner knew establishing an online presence is a must to keep up with the competition.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.
Chances are, you’ve been on social media today. Many social networking sites are now an essential part of our daily lives. We use social media to connect with friends and family, find information and entertainment, build our professional network, engage with our favorite brands, and purchase products and services.
If your business is on social media, you should have a strategy to guide your efforts. Otherwise, there's no organized approach to meeting your goals. Creating a social media strategy unique to your business goals will help you maximize your time and focus your efforts on what matters most.
Remember the days of needing a college email address in order to be verified to sign up for Facebook? Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform - which makes a great case for your business to be there too.
Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level.
