Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.
In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience.
There are a ton of search engine optimization (SEO) tools out there. It can be a little overwhelming. This year, as an SEO specialist, I have tried a bunch of tools so you didn't have to! I decided these 4 are my go-tos and worth trying out.
Social media is an essential marketing tool for businesses. It can help you increase the visibility of your product or service and connect you with current and future customers.
As social media platforms have changed drastically over the years, so have the strategies needed for businesses to succeed. However, there is one strategy that’s been around for a while and is still an effective way to get your content in front of the right audience: #hashtags.
In this blog, we focus on the importance of hashtags and some best practices for usage on social media. Regardless of how active your business is on social media, incorporating hashtags into your strategy can have a big impact on the success of your efforts.
Those short blurbs you see on the SERP (Search Engine Results Page) below the page title is called a meta description. It's used to let searchers know what the page is about so they can decide whether to visit that page or not.
Hopefully by now you know that having an accessible website is a must. Not only is it a matter of ethics and equity, it is also a legal requirement.
![How Does Blogging Help SEO? [& How to Do It Right]](https://www.tributemedia.com/hubfs/2017%20Blog%20images/SEO.jpg)
Blogging is an essential part of any successful SEO strategy. By consistently creating high-quality, informative content, you can boost your website's search engine rankings and attract more traffic to your site.
Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies.
In the HubSpot CMS tool, templates and themes are related but different concepts.
As a healthcare organization leader, you know that attracting patients and growing your business is critical for success. With the impact of the pandemic and the rise of online searches for health information, patients are relying more and more on digital channels to find and connect with healthcare providers. Here's why digital marketing is essential for healthcare organizations and how to build a strong online presence.
Perhaps the most difficult thing to understand when it comes to making your new website live, is the DNS configuration. DNS helps your browser know where to go looking for your website content. Nameservers are where the DNS records are stored. The biggest challenge you can face when going live is knowing where your nameservers are hosted because they can be moved around by anyone with access to your registrar (GoDaddy, Network Solutions, etc.).
