A few weeks ago, we covered the basic Elements of an Inbound Marketing Campaign, where we provided:
- A checklist for the technical aspects, including landing pages, thank you pages, follow-up emails and workflows.
- Ways to drive traffic to your offers via additional forms of content such as blog and social media posts, as well as emails.
- The kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google or SEO specialist.
With all of those basics laid out, we want to delve deeper. Although many businesses (maybe even yours) dismiss email, it is actually a powerful tool that too many miss out on.