Inbound Marketing Blog

Does My Website Suck? Find Out with a Web Marketing Checkup!

Posted by Lindsey Bowshier on Jun 2, 2017 3:32:00 PM

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In 2015, when we started planning our first  Web Marketing Checkup Clinic, I wrote the original version of this blog post. Now that we've hosted a few of these checkup clinics, as well as conducted countless one-on-one checkups for clients and non-clients alike, I thought I would revisit how it all began and why this exercise is so important to us.

Hopefully, you've had the opportunity to have a web marketing checkup or have joined us for another workshop or event, here at the Tribute Media office. If you have, you know two things:

1) They are always fun and educational

2) Corey cooks some mean BBQ

But other than food and fun, why do we do it? Why do we lend our time and expertise to businesses... FOR FREE?

In short: Because we love building businesses.

Tribute Media Launches Strategic Partnership with The Marketing Minds

Posted by Wally Narwhal on May 31, 2017 11:02:39 AM

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FOR IMMEDIATE RELEASE

MERIDIAN, Idaho--

Tribute Media is growing and launching a strategic partnership with The Marketing Minds.

Joining Forces

The Marketing Minds is a marketing company co-owned by Tribute Media's development manager, Norm Schurdell. After hiring Schurdell in August 2016, partnership talks began. With the alignment of The Marketing Minds and Tribute Media's goals, purpose and agile, consultative approach to marketing, the logical next step was to combine resources to the benefit of both businesses and their clients.

"We all thrive on great products and services in our continued pursuit to help build businesses around the world through effective & integrated marketing," Schurdell says of the partnership between the two agencies.

Understanding Conversion Rate Optimization

Posted by Corey Smith on May 26, 2017 2:12:00 PM

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For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.

What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.

Recycle Old Blog Content for New Inbound Marketing Campaigns

Posted by Sarah Wai on May 23, 2017 4:02:00 PM

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If your company has been blogging for years, you have likely had many campaigns that have inspired blogs posts. But now that those campaigns have ended, you may be wondering: “What purpose do these posts serve now that my campaigns are over?”

Besides the obvious SEO benefit of blog posts, there is another benefit to keeping them in your repertoire: You can recycle them.

Here are a few ways to repurpose your old content to drive user engagement and traffic to new campaigns.

Ask These Questions in Your Buyer Persona Interviews

Posted by Sarah Wai on May 18, 2017 9:22:00 AM

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We talk a lot about Buyer Personas at Tribute Media because they're a critical factor in effective Inbound Marketing. But many of you may be asking: "How do I start researching and creating these personas from scratch?"

It all begins with asking the right questions. From there, you create your buyer personas, then you ask more questions and refine your personas.

Read on for the questions we recommend you ask in your initial interviews, as well as additional questions to refine your personas later, and finally, tips on how to utilize your personas.

3 Super Simple Ideas to Align Sales and Marketing

Posted by Lindsey Bowshier on May 16, 2017 7:00:00 AM

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When I first started hearing about this idea of sales and marketing being a strained relationship, I didn't really understand. At that point, I think I had just been very lucky that all my experiences with marketing and sales alignment were positive. It was just a big ol' love fest over here at Tribute Media.

But I've seen the data. I've watched some of our clients struggle. And ultimately, the proof is in the numbers in the State of Inbound report.

Only 22% of respondents reported that their teams are tightly aligned. Forty-four percent report they are generally aligned, which isn't a bad place to be.

However, for as many people who feel tightly aligned (22%), there are even more (25%) who report some contention in the relationship between sales and marketing (either that they are rarely aligned or misaligned).

For those looking to improve the relationship, alignment and general understanding between these two departments, here are a few super simple ideas to get you started.

How Email Marketing Beats Social Media in Lead Generation

Posted by Sarah Wai on May 15, 2017 8:53:00 AM

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Email marketing and social media may serve different purposes in your overall marketing strategy, but when it comes to lead generation, one comes out on top: Email marketing.

Both are beneficial and critical to any marketing campaign, but once you get a grip on the differences, you’ll get a better feel for how you should be utilizing email and social media in your campaigns to gain a higher ROI.

What’s the Deal with Duplicate Content?

Posted by Nikki Wardle on May 10, 2017 4:40:00 PM

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When people talk about duplicate website content, they're referring to when the same content shows up on more than one page of your website or when you use content on your website that can be found on other sites on the web. This includes, but is not limited to:

How to Market Your Veterinary Clinic

Posted by Lindsey Bowshier on May 8, 2017 2:33:22 PM

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To earn business, veterinary clinics have to do more than just put up a sign. Pet owners have many options--other veterinary clinics or simply choosing to not be proactive in their pet's health--so to engage pet owners in your community, you have to offer valuable information and educational opportunities.

We've seen, first hand, veterinary clinics earn new business by hosting in-clinic events and seminars, as well as offering helpful content on their websites such as eBooks and guides.

Once you've organized an event or created a great piece of content, then use the following elements to create your supporting collateral.