Inbound Marketing Blog

How to Plan Inbound Marketing Campaign Emails

Posted by Sarah Wai on Apr 11, 2017 8:27:00 AM

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A few weeks ago, we covered the basic Elements of an Inbound Marketing Campaign, where we provided:

  • A checklist for the technical aspects, including landing pages, thank you pages, follow-up emails and workflows.
  • Ways to drive traffic to your offers via additional forms of content such as blog and social media posts, as well as emails.
  • The kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google or SEO specialist.

With all of those basics laid out, we want to delve deeper. Although many businesses (maybe even yours) dismiss email, it is actually a powerful tool that too many miss out on.

The Best Ideas to Use Your Website as a PR Tool

Posted by Wendy Dessler on Mar 28, 2017 8:34:00 AM

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The public relations business is always changing and evolving.

Not that long ago, experienced PR firms focused their efforts on television and print media. Using websites to reach a broader audience was barely a thought when the Internet was in its infancy.

Things have changed dramatically. Print media is on a downward trend – although it’s still a valuable PR tool – and reaching a wider audience through social and digital media has taken off like a rocket.

Unfortunately, just having a website to promote your brand isn’t going to be enough. Across the world, there are millions of companies vying to gain online attention, and possibly thousands of companies directly competing against you in your industry or an adjacent one.

How do you turn your website into an effective PR tool?

Elements of an Inbound Marketing Campaign

Posted by Lindsey Bowshier on Mar 24, 2017 11:49:58 AM

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While developing one of the latest tools we'll be offering on our website—a nifty campaign planning tool and webinar—I thought I'd whip up a truncated, tactical guide to planning an inbound marketing campaign. Of course, seeing as we'll need a webinar AND a workbook to take you through what it takes to plan and manage a campaign, this post is only meant to guide you through at a very high level. 

Here is a quick look at the many elements of an inbound marketing campaign—a TL;DR version, if you will…

4 Tips for Brainstorming Blog Topics

Posted by Ben Schultz on Mar 13, 2017 4:30:55 PM

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Very few things are more frustrating than writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. Meanwhile, your word processor’s cursor blinks at you mockingly. (Can you tell I’m writing from experience here?)

There Are No Winners When Marketing Agencies Can't Work Together

Posted by Nikki Wardle on Mar 8, 2017 12:26:00 PM

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I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.

But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.

Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.

Keeping Your Marketing Fresh

Posted by Sarah Wai on Feb 22, 2017 7:30:00 AM

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Marketing has always had concepts that remain relevant throughout the years, but it also is constantly changing. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to succeed.