Inbound Marketing Blog

Keeping Your Marketing Fresh

Posted by Sarah Wai on Feb 22, 2017 7:30:00 AM

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Marketing has always had concepts that remain relevant throughout the years, but it also is constantly changing. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to succeed. 

Running an Effective Online Advertising Campaign

Posted by Sarah Wai on Feb 13, 2017 8:30:00 AM

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Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.

Inbound Marketing and Website Optimization IRL

Posted by Lindsey Bowshier on Jan 27, 2017 2:46:07 PM

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You won't find any Jets or Sharks struggling for control of this domain. (Musical theater fans? Anyone?)

No, this website story is about inbound.tributemedia.com, a new Tribute Media project spearheaded by our founder, Corey Smith. It is a demonstration of what it takes to build a web presence following the principals of website optimization (otherwise known as Growth-Driven Design) and the philosophies and techniques of inbound marketing.

As an aside: is anyone who knows Corey surprised to learn he has a side project?

Safe Content Sucks

Posted by Corey Smith on Jan 23, 2017 8:47:00 AM

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When we're willing to ruffle a few feathers, we get more engagement. The more engagement we get, the more people will talk to us and about us. 

In 2017, you can find plenty of examples of this dynamic all around you. The abundance of clickbaiting and fake news is probably the best. They elicit emotions and cause us to take action.

Facebook and the Baiting of Clicks

If you haven't heard the term "clickbait," it refers to a title that begs you to click the link for an article. For example, a link might have the title, "You'll be amazed by number 7." When you click through, however, 7 really isn't that important. It's sort of like being Rick Rolled.

I explored this a bit in another blog post I wrote titled, “Is Facebook Making us Stupid and Lazy?” (Of course, I think the answer is yes. You’ll have to take a gander later and let me know what you think.)

Understand the CAN-SPAM Act to Avoid Major Email Marketing Mistakes

Posted by Sarah Wai on Jan 16, 2017 8:53:00 AM

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Emails selling private jets, Lasik eye surgery, financing, professional training, software and more, have worked their way into the inboxes of Tribute Media employees in the past year. Some of this is decent marketing--in the sense that it all applies to us (although the private jets may just be wishful thinking)--but what isn’t decent about these emails is that we did opt-in to receive these messages.