If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.
Inbound Marketing Blog
One of the primary ways you can improve Search Engine Optimization for your website is by optimizing your images for the web. Our Art Director, Don, explains best practices for image optimization on your website, including information on screen resolution, different file types, and tools for optimization.
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
The internet is constantly evolving, and content management systems (CMS) are a significant part of this change. Two popular CMS are HubSpot and WordPress. HubSpot is an all-in-one marketing, sales, and service platform that provides CMS functionality, while WordPress is a standalone CMS. Both platforms offer a range of benefits, but there are some key differences between them.
Written by Taylor Munson and Logan Wonders
At Tribute Media, we’ve found the most successful marketing strategy is one that centers around your target audience. However, on social media, finding your target audience can feel overwhelming. To help, our social media specialist, Taylor, and inbound marketing coordinator, Logan, dive into some strategies to help businesses find their target audience on social media.