---
title: "Timing is Everything: When to Post on Social Media in 2023"
description: Wondering when you should share that post in order to get the best reach on social media? Here's a look at the best posting times on all major platforms.
image: https://www.tributemedia.com/hubfs/Social_Media_Posting.jpg
---
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# Timing is Everything: When to Post on Social Media in 2023
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** Posted by [Taylor Munson](https://www.tributemedia.com/blog/author/taylor-munson) on Dec 19, 2022 12:00:00 AM
Having a social media presence is huge for businesses today.
Whether it’s brand awareness, customer service, or business growth, there are plenty of reasons your business should be active on social media.
## Why Timing Matters
As social media platforms continue to be saturated with content, it can feel impossible for your posts to make it into your followers’ feeds. This makes the timing of your posts more important than ever.
When it comes to a successful social media strategy, timing is an important component. A common question for businesses and social media marketers is when to post on social media, including the best days and time of day. By strategically posting your content at the most opportune times, you increase the chances that your content will be seen and engaged with.
## How to Determine Best Posting Times
Of course, there’s no simple answer to the question of when to post. **Above all, the best way you can maximize the opportunity for your post to be seen is to post when your followers are most active.** There are a few different ways you can find out this information:
- **Using Platform Analytics:** Most social platforms have built-in analytics that will show you when your audience is most active and suggest ideal days and times to post.
- **Social Media Tools:** Use a social media tool like [Sprout Social](https://sproutsocial.com/) or [Hootsuite](https://www.hootsuite.com/) to find out the days and times your audience is most active.
- **Test It Out:** If you don’t have access to tools that tell you ideal days and times to post, simply do some testing. Post on different days and times for a few weeks and see if there are patterns for when your posts perform the best.
- **Research Your Audience:** Do you know what a typical day might look like for your followers? Consider this as you determine days and times to post.
## Best Times to Post on Each Platform
In general, the current consensus is that **weekday mornings** are the best time to post across social media channels. However, factors such as time zone, industry, type of platform, and audience demographics can all impact the ideal timing.
Based on research from [Sprout Social](https://sproutsocial.com/insights/best-times-to-post-on-social-media/), [HubSpot](https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic), and [Hootsuite](https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/), here’s our guide to the best days and times to post on each social media platform:
*Note: All times are in Central time*
### Facebook
Best days to post: Tuesdays through Fridays
Best times to post: 3 a.m. - 3 p.m.
### Instagram
Best days to post: Tuesdays through Saturdays
Best times to post: 9 a.m. - 1 p.m.
### LinkedIn
Best days to post: Tuesdays through Thursdays
Best times to post: 9 a.m. to 12 p.m.
### Twitter
Best days to post: Mondays through Fridays
Best times to post: 8 a.m. - 10 a.m.
### TikTok
Best days to post: Tuesdays through Thursdays
Best times to post: 12 p.m. - 9 p.m.
### Pinterest
Best days to post: Sundays through Thursdays
Best times to post: 12 p.m. - 9 p.m.
### YouTube
Best days to post: Thursdays through Saturdays
Best times to post: 12 p.m. - 9 p.m.
Remember, the recommended days and times listed above are simply a guide as you’re getting started. The ultimate goal is to hone in on your unique audience and post when they are most active on social media.
As social media algorithms continue to evolve, so should your posting strategy. Being strategic about when you post on social media will make it that much easier to get your message out there and connect with your followers.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/3415dc76-1215-4ab3-88f6-61694242fe96)
#### Written by [Taylor Munson](https://www.tributemedia.com/blog/author/taylor-munson)
Taylor is Tribute Media's social media specialist. When she's not hanging out in nature or socialing the medias, you might find her indulging reality shows or re-watching Parks and Recreation.
[Top * *](https://www.tributemedia.com/blog/timing-everything-your-guide-posting-social-media#top)
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