No, that's not a grammatical error (I got you there for a second, didn't I?). I'm talking about what you have to offer on the web. Your web presence has much to do with the presents you offer your customers. So, what do you offer that makes potential customers jump for joy like it's Christmas morning?
Inbound Marketing Blog
If you’re a data nerd like me, then you know that one of the most frustrating things in marketing is to *not know information about the users browsing your site content.* Sure, you could sift through all the information that Google Analytics provide, but there’s got to be an easier way to get some quick insights about leads and users…
Cue Lionel Richie singing “Hello, is it me you’re looking for?” as a Hubspot Free Marketing Software banner pops up on your screen.
What’s this? Hubspot has software that does this? And it’s FREE?
Last year we tested, and then made official, Office Free Friday. It's been a very cool thing for us as a company because it's provided us some much-needed focus time each week where our customers expect us to be a little less available.
If you aren't interested in clicking through to that announcement link, I'll give you the simple gist here. On Fridays, we officially close our office and our phones go directly to voicemail. It's still a working day, but because the office is closed, our employees have an option to work wherever they want.
You've pored over buyer personas and invested in understanding your audience. You've concocted a compelling offer, a valuable piece of content, a meaningful event. You've got what they want. You've got what they need. You're a marketing genius.
The goal of any inbound marketing campaign is to convert your audience, your contacts, your leads, your prospects, into paying customers and raving fans of your business. And when you create an offer or an event, you are engaging that audience and showing them you've got what it takes to earn their business. You are building a relationship and earning trust and proving that your company can best serve their needs or that your product will solve their problems.
The best part is that people will just know you've done all that work and will just find your offer.
Oh, wait. That's not right.
This is where your campaign collateral comes in. These assets are the big flashing arrows pointing people to your offer. They are placed where your audience already spends time online and create a path to your offer.
Below, we've listed a few of the major assets associated with pretty much every inbound marketing campaign and provided best practices to increase conversions. Keep these in mind when creating collateral for your next campaign.
This may not sound encouraging, but research shows us that the average online user will stay on a website for less than one minute. So you obviously have to make a strong impression with visitors to keep them coming back for more. Since you only have less than a minute to do this, it’s best to learn web usability principles to improve your chances for success.
Facebook, like every other social media platform, is always evolving. Most recently (rolled out in summer 2017), they updated some key components in their news feed algorithm. If you’re one of the millions that noticed a recent change in your Facebook News Feed, you may have had the initial reaction I did, which was annoyance.
“I’ve seen all of these already… days ago, because they’re a WEEK old. Why am I seeing them again?”
Okay, I know that sounds petty when it’s written out, but isn’t that how social media has wired us now? We want to see the most recent news, not week-old news.
After doing more research, I realized that Facebook actually did something right.
Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!
Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.
Let’s be honest - if you aren’t blogging, then you need to be; and if you are blogging but don’t see the benefit, then it’s time to re-evaluate your blogging strategy.
There are a number of ways to determine the ROI of your blog, and those ultimately depend on your goals. However, we’ve determined one way that may help you in determining if you are getting the ROI you need and what’s included in that calculation.
See, here’s the thing: if you are only blogging for blogging sake, then you are going to see a minimal return on investment. Read on to learn about what it takes to get a maximum ROI for blogging.