Inbound Marketing Blog

How Email Marketing Beats Social Media in Lead Generation

Posted by Sarah Wai on May 15, 2017 8:53:00 AM

0 Comments

Email marketing and social media may serve different purposes in your overall marketing strategy, but when it comes to lead generation, one comes out on top: Email marketing.

Both are beneficial and critical to any marketing campaign, but once you get a grip on the differences, you’ll get a better feel for how you should be utilizing email and social media in your campaigns to gain a higher ROI.

What’s the Deal with Duplicate Content?

Posted by Nikki Wardle on May 10, 2017 4:40:00 PM

1 Comment

When people talk about duplicate website content, they're referring to when the same content shows up on more than one page of your website or when you use content on your website that can be found on other sites on the web. This includes, but is not limited to:

How to Market Your Veterinary Clinic

Posted by Lindsey Bowshier on May 8, 2017 2:33:22 PM

0 Comments

To earn business, veterinary clinics have to do more than just put up a sign. Pet owners have many options--other veterinary clinics or simply choosing to not be proactive in their pet's health--so to engage pet owners in your community, you have to offer valuable information and educational opportunities.

We've seen, first hand, veterinary clinics earn new business by hosting in-clinic events and seminars, as well as offering helpful content on their websites such as eBooks and guides.

Once you've organized an event or created a great piece of content, then use the following elements to create your supporting collateral.

Buyer Persona + Buyer's Journey = Highly Targeted Content

Posted by Ben Schultz on May 1, 2017 4:14:00 PM

0 Comments

(

If you've ever tried talking with someone who doesn't seem to listen to you, you know how annoying it can be. You try to make a point, but they just run over it like a steamroller and talk about something that interests them.

Why is this so frustrating? Because, even if they don't mean to, these people send the message, "I only care about me. I don't care about you. You don't matter."

No one likes hearing this. Especially not potential clients--after all, why give money to someone who doesn't respect you? That's why it's so important to understand buyer personas and the buyer's journey--it helps you create content that tells customers, "We understand you, we value you and we have what you need."

Website Content: What Google Cares About

Posted by Nikki Wardle on Apr 28, 2017 9:52:00 AM

2 Comments

You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible and relevant. Content that is relatable, thought-provoking and maybe elicits a bit of emotion. Content that speaks to the reader, not at the reader.

Sadly, a majority of the content companies produce on a daily basis is just not the quality content people will engage with. It’s dull, with very little substance and has a very me-me-me focus. It's no wonder fake news sites easily captured the majority of readers' attention. But that issue is another blog altogether.

Why Create Exclusionary or Negative Buyer Personas?

Posted by Ben Schultz on Apr 24, 2017 9:31:00 AM

0 Comments

Have you ever thought of the parallels between marketing your business and dating? They are more similar than you might think. Trying to find the right prospects to invest your marketing and sales efforts into can be a lot like finding love. And when you're looking for love (or creating buyer personas for your business), it's just as important to know your deal breakers as it is to know the characteristics you are attracted to. Let's break it down.

They're Just Not That Into You

Think back to your dating days (or, if you're still single, think about the current dating pool). You might have run into this one particular type of guy/girl. They had something that you really liked, but it always came with waaaaay too many red flags. Perhaps you even worked out a kind of checklist for this type:

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

0 Comments

Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

What Skills Do You Need to Build a Website?

Posted by Corey Smith on Apr 17, 2017 8:22:00 AM

13 Comments

I had a neighbor ask to pick my brain about what it takes to move into the web design and development field. She is starting her degree program and still has a couple of years but is wise to start working toward her career now. I was originally just going to respond to her directly but I figured I’d write a blog post because I think it might be helpful to others, too.

One thing to note: the answers I give here are based on how we do things at Tribute Media but we are a little unique… mostly in how we work with our employees. Our office is closed on Fridays and we encourage our employees to work remotely every Friday. Most agencies/companies will expect their employees to work on site but allow contractors to work wherever. There is something positive creatively about working on-site with your team that you can’t get remotely.

Oh, and a little, not-so-humble brag here.