Inbound Marketing Blog

While AI has been around in various forms for a few years now, it has taken over the media since ChatGPT created a frenzy and Microsoft announced it was partnering with Open AI for search. There has been a lot of concern about whether AI is going to replace humans in the content creation space, and I don’t buy into the hype. I think AI is going to be our largest resource—and I'll tell you why. 

As many marketers can tell you, it's hard to find time to fit in all that you need to do to support a successful marketing strategy. You've got social media posts to create, existing content to optimize, new content to create to support new goals, SEO tasks to manage, and more. How can your marketing team possibly get it all done in order to support sales?

Rebuilding your website can be an exhilarating journey, offering opportunities to revitalize your brand and enhance user experience. However, it also demands substantial investments of time and resources. To ensure long-term success, it's crucial to optimize your website for search engines through a well-executed SEO strategy. In this article, we'll provide you with a step-by-step roadmap to successfully rebuild your website while maximizing its SEO potential.

As the president of a marketing agency, the most frequent objection I hear about blogging is “No one is going to go to my website to read my blog." And they're right. But that’s not how it works or why you blog.

Local search is essential for service-based industries with clients in the same area. We all want to be included in local search queries related to our industries—for instance, for our client, Naylor's Auto Repair, that would be [auto mechanic near me]. By creating and optimizing your Google My Business listing and your website content for your local audience, you can improve your site’s local visibility.  

The social media landscape is more competitive than ever. The secret is out, and businesses are jumping at the opportunity to reach large audiences on social media. 

One of the best ways businesses use social media to reach new audiences? Social media advertising. 

As web designers, your focus can't remain strictly on aesthetics. Functionality must be the framework of whatever you produce. If you can't get your audience to do what you intended them to do, you need to go back to the drawing board. By the way, you should expect to go back to the drawing board, but have a plan! In order to understand how to improve your site layout and your design, you'll need data, and that's where heat maps and other user activity tracking tools can come in handy.

HubSpot offers a variety of tools for its users, and one of the most useful for those trying to grow organic traffic is the Topic Cluster Tool. This easy to use tool makes implementing topic clusters and pillar strategies easy in your HubSpot CMS. Let's take a look at what the tool is, how it works, and why you should use it.

As a HubSpot partner agency, all of us at Tribute Media spend quite a bit of time using HubSpot’s tools. Although we might be biased, we’ve tried a lot of other marketing tools, and HubSpot continues to be one of our favorites. 

One of the best features of HubSpot’s robust software is its social media tool. We’ve found so much value in HubSpot’s Social Media Management Software, and we’ve used other tools like Hootsuite, Sendible, AgoraPulse, and Buffer, to name a few. 

As businesses continue to rely on the internet to reach new customers, having a user-friendly, visually appealing, and functional website is essential for your business. However, building a custom website can be a complex and time-consuming process, requiring technical knowledge, design skills, and a significant investment of time and resources. But, with HubSpot CMS, it doesn't have to be. 

In this blog post, we will explore the benefits of building your next website in HubSpot CMS.