Inbound Marketing Blog

The Power of Shopping Ads

Posted by Nikki Wardle on Jan 23, 2019 10:14:00 AM

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First, an extremely brief history of how Google Shopping came to be:

Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then changed names again in 2012 to finally became Google Shopping.

How to Deal with or Remove Fake Negative Google Reviews

Posted by Sarah Wai on Jan 14, 2019 2:20:09 PM

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Let’s talk reputation management. Did you know that:

  1. 86% of consumers read reviews for local businesses (including 95% of people between the ages of 18-34)
  2. Consumers read an average of 10 online reviews before feeling able to trust a local business
  3. 40% of consumers only take into account reviews written within the last two weeks
  4. 57% of consumers will only go with a business if it has 4 or more stars
  5. 91% of 18-34 year old consumers trust online reviews as much as personal recommendations
  6. 89% of consumers read businesses’ responses to reviews

Let that information all sink in. Reread it if you have to. Those are real stats from BrightLocal’s 2018 Local Consumer Review Survey. These statistics were specifically compiled to help local businesses develop their online reputation management strategy for 2019.

If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.

The Best Way to Generate Leads on Facebook in 2019

Posted by Caty Smart on Dec 21, 2018 11:41:17 AM

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Remember the days of needing a college email address in order to be verified to sign up for Facebook?

As the kids say, "lol!"

Now, according to Hubspot, there are reportedly over 1.5 billion daily users on the social media platform. Because so many people are on it, so are most businesses so they can get their products in front of more users. 

How to Set Pay-Per-Click Budgets & Organize Campaigns

Posted by Nikki Wardle on Oct 18, 2018 9:22:05 AM

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Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.

What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?

It's easier than you think.

Facebook’s September 2018 Data Breach- Why People Still Choose to Stay

Posted by Sarah Wai on Oct 5, 2018 11:37:49 AM

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There has been a dramatic uptick in turmoil at Facebook in 2018 and the couple years previous, thanks to coordinated misinformation campaigns by foreign and domestic players alike, misuse of improperly collected information through Facebook’s third-party apps, and now the mass data breach that has affected over 50 million users.

You would think that Facebook accounts would be closing left and right, but that’s not the case.