Inbound Marketing Blog

Why We Chose Pantheon as Our Partner

Posted by Steve Kenley on Jun 26, 2015 9:15:14 AM

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All our sites are built with best-practice workflows on Pantheon. Here’s why you should keep it there.

Pantheon ensures your website will continue to perform at high speeds, with minimal need for support. The platform automatically does much of the work required to keep professional-grade Drupal sites fast, secure, and scalable.

Squeeze More ROI from Your Investment

Every dollar you spend on web development should contribute to the growth of your business. Using open-source CMS like Drupal brings you closer to that goal, as developers don't need to start from scratch. However, they must still spend many hours on system administration. Pantheon allows you to funnel 100% of your investment in web development directly to the high-value features and strategy that grow your business. And not just while your website is in development, but for its entire lifetime. 

What is a CMS?

Posted by David Miller on Jun 18, 2015 9:00:00 AM

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Building a website is a complicated affair, there’s no way around it. It just is. Have you ever tried to jump into your company’s site to make some changes, only to presented with walls of intimidating code?

The smallest error in code is potentially detrimental to an entire site. The prospect of ruining a website can cause even the most intelligent people to shy away from the task of website updates, leaving them to the IT guy handle the updates when he can “get around to it.”

That’s no good.

Compelling Graphics Create Curiousity

Posted by Nikki Wardle on Jun 15, 2015 9:00:00 AM

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Continuing on to the fourth point from "10 Ways to Increase your Website's Performace," we look at why using the right mix of compelling graphics will keep your visitors hooked, wanting more and even sharing more. Now when I say "graphics," I'm talking about infographics, stock photos and your images. So let's get started.

Get Noticed

Your website has great content. Perfect. But what if your stellar content is surrounded but dull, boring images... or even worse, no images at all.  Your website will be passed over time and time again. People are visual. They need visual queues to help them know what to expect your content to tell them. Keep in mind, you can over do it with images.

Infographics Make Things Pop

Posted by Wally Narwhal on Jun 2, 2015 9:00:00 AM

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Imagine this. You're sitting at your desk, near the end of the day, going over reports that are due for a meeting tomorrow when you start to lose track of your place because the stale white pages are slowly driving you insane. You keep drumming through the pedantic report until you happen upon a beautiful, colorful infographic displayed with eye-catching symmetry and an effortless flow to the data presented. Suddenly you are smiling, awake, and you realize that your next door neighbor isn't such a bad guy despite waking you up at 3am. You can see hope, a light at the end of the tunnel that is your work day finally coming to an end.

Ok, so maybe your happiness about an infographic won't be that profound. But one thing an infographic will do for sure is represent your important data in the right light.

What to Expect From Your Web Forms

Posted by Steve Kenley on May 27, 2015 9:00:00 AM

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Web forms on your website can be very helpful tools. They can be used to gather data about potential customers, or give current customers a convenient option to ask for help. On the other hand, they can be the source of some inconveniences as well. Spam is an ever-increasing problem, and having web forms on your site is an invitation to spammers everywhere to fill your inboxes with garbage.

What is a Spambot?

A spambot is an automated computer program designed to assist in the sending of spam emails or populate website forms. These programs continue to get more intelligent and now people have become a big part of spamming in recent years. Where there is cheap labor, people can be hired at an extremely low cost to do nothing but fill out forms and send emails.

The Importance of Consistency

Posted by David Miller on May 13, 2015 9:34:00 AM

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Far too often I will visit a website only to be greeted by a page crammed with logos, pictures and text telling me to do things. It’s overwhelming.

When I go to a website, it’s with a specific goal, whether to learn more about a company, check out their products, or just find contact information. I didn’t land on the website by accident. I don’t need a slew of pop-ups telling me what to do and what to learn. What I do need is an intuitive menu structure where I immediately know where to click to get the information I’m looking for.

A Few Prevailing Trends for Your 2015 Website

Posted by Jessica Richards on Apr 24, 2015 9:00:00 AM

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Scrolling In VS Clicking Out

You may have noticed over the past few years, the escalation in use of mobile devices to surf the web, user have become accustom to scrolling. In fact, according to a new study by ComScore, mobile usage as a whole accounts for 60% of time spent, while desktop consumption makes up the remaining 40%.  With statistics like these floating around, I'm obliged to say that scrolling has won over clicking.

 A few benefits:

  • Audience gets to preview all you have to offer on the first page- just scroll down
  • Helps convey masses of information with out slowing down the experience for the user
  • Scrolling is by far quicker than clicking through
  • Scrolling in a non-committal action that requires little thought
  • Perfect for webpages where the purpose is to tell a story

Using Heat Maps to Help Improve Your Site Layout

Posted by Don Elliott on Apr 8, 2015 9:00:00 AM

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As web designers, your focus can't remain strictly on aesthetics. Functionality must be the framework of whatever you produce. If you can't get your audience to do what you intended them to do, you need to go back to the drawing board. By the way, you should expect to go back to the drawing board, but have a plan! In order to understand how to improve your site layout and your design, you'll need data, and that's where heat maps and other user activity tracking tools can come in handy.

Why You Need a Homepage Mockup

Posted by David Miller on Mar 27, 2015 11:20:00 AM

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I know you're excited to get your shiny new website up and running. You want to dive in and get started on a web presence that shows who you are, what you stand for, and lets the world know that you have arrived. You want it defy conventions and set a new standard for web design. You want someone to sit down at their computer and have their only desire be to navigate to your site and marvel at its greatness.

Hold your horses, cowboy, there's just one problem. You don't know what you're doing!

Understanding Mobile Responsive Web Design

Posted by Corey Smith on Mar 26, 2015 10:14:00 AM

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It was only a few years ago that I thought that mobile use of the web would require very little consideration. When the first iPhone was introduced, the ability to pinch and zoom made it possible to use the small screen to see elements on the page without difficulty.

With Google's algorithm updates in April 2015, mobile responsive is more than just a thing. It's critical to the success of your website in mobile search. You can't expect to be successful in your search engine optimization efforts without having a mobile friendly site.