Inbound Marketing Blog

What to Expect From Your Web Forms

Posted by Steve Kenley on May 27, 2015 9:00:00 AM

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Web forms on your website can be very helpful tools. They can be used to gather data about potential customers, or give current customers a convenient option to ask for help. On the other hand, they can be the source of some inconveniences as well. Spam is an ever-increasing problem, and having web forms on your site is an invitation to spammers everywhere to fill your inboxes with garbage.

What is a Spambot?

A spambot is an automated computer program designed to assist in the sending of spam emails or populate website forms. These programs continue to get more intelligent and now people have become a big part of spamming in recent years. Where there is cheap labor, people can be hired at an extremely low cost to do nothing but fill out forms and send emails.

The Importance of Consistency

Posted by David Miller on May 13, 2015 9:34:00 AM

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Far too often I will visit a website only to be greeted by a page crammed with logos, pictures and text telling me to do things. It’s overwhelming.

When I go to a website, it’s with a specific goal, whether to learn more about a company, check out their products, or just find contact information. I didn’t land on the website by accident. I don’t need a slew of pop-ups telling me what to do and what to learn. What I do need is an intuitive menu structure where I immediately know where to click to get the information I’m looking for.

A Few Prevailing Trends for Your 2015 Website

Posted by Jessica Richards on Apr 24, 2015 9:00:00 AM

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Scrolling In VS Clicking Out

You may have noticed over the past few years, the escalation in use of mobile devices to surf the web, user have become accustom to scrolling. In fact, according to a new study by ComScore, mobile usage as a whole accounts for 60% of time spent, while desktop consumption makes up the remaining 40%.  With statistics like these floating around, I'm obliged to say that scrolling has won over clicking.

 A few benefits:

  • Audience gets to preview all you have to offer on the first page- just scroll down
  • Helps convey masses of information with out slowing down the experience for the user
  • Scrolling is by far quicker than clicking through
  • Scrolling in a non-committal action that requires little thought
  • Perfect for webpages where the purpose is to tell a story

Using Heat Maps to Help Improve Your Site Layout

Posted by Don Elliott on Apr 8, 2015 9:00:00 AM

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As web designers, your focus can't remain strictly on aesthetics. Functionality must be the framework of whatever you produce. If you can't get your audience to do what you intended them to do, you need to go back to the drawing board. By the way, you should expect to go back to the drawing board, but have a plan! In order to understand how to improve your site layout and your design, you'll need data, and that's where heat maps and other user activity tracking tools can come in handy.

Why You Need a Homepage Mockup

Posted by David Miller on Mar 27, 2015 11:20:00 AM

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I know you're excited to get your shiny new website up and running. You want to dive in and get started on a web presence that shows who you are, what you stand for, and lets the world know that you have arrived. You want it defy conventions and set a new standard for web design. You want someone to sit down at their computer and have their only desire be to navigate to your site and marvel at its greatness.

Hold your horses, cowboy, there's just one problem. You don't know what you're doing!

Understanding Mobile Responsive Web Design

Posted by Corey Smith on Mar 26, 2015 10:14:00 AM

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It was only a few years ago that I thought that mobile use of the web would require very little consideration. When the first iPhone was introduced, the ability to pinch and zoom made it possible to use the small screen to see elements on the page without difficulty.

With Google's algorithm updates in April 2015, mobile responsive is more than just a thing. It's critical to the success of your website in mobile search. You can't expect to be successful in your search engine optimization efforts without having a mobile friendly site.

Successful Website Development Strategy

Posted by Jessica Richards on Mar 20, 2015 10:50:00 AM

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A crucial part of your web development project is the Initial Strategy Meeting; some folks like to refer to this as the Kick Off Meeting.

So, how do you know you are in the right place, with the right team for a kick-butt kick-off meeting that will have you smooth sailing into a kick-butt project that ultimately results in a kick-butt website? Well, lets break that down.

So, You've Hired a Web Developer...

Posted by David Miller on Mar 12, 2015 9:00:00 AM

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You've made the decision to make your web presence shine, and have hired a web developer to make you a beautiful new website. Great! Having an experienced web development company build a website for you can be a cooperative, rewarding experience. Or it can also be a grueling struggle with lackluster results, IF you don't follow this one important rule:

TRUST THEM.

There is nothing more important than trusting the experts you hired to be, well, experts. They want nothing more than for you to have a beautiful website that wows your visitors, but this can only be accomplished through working together and having faith that they know what they are talking about.

I often see people excited to start the process of building their brand new website, until it comes time to think about the nitty-gritty details. It is easy to overlook things like best practices for navigation and an intuitive end-user experience. As much as you love the that pop-up of “relaxed industry professional” as way to greet users to the site, we promise that your users do not love it nearly as much.

The Six Questions to Ask Before Any Web Development Project

Posted by Corey Smith on Mar 10, 2015 9:00:00 AM

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Choosing the right web developer for your web project can be a daunting process.  I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer.

Do you choose Drupal or Wordpress? Do you consider Hubspot for the website and marketing together? Do you have a custom application that needs to be developed. When you find a developer, how do you make a decision that developer is the right one? What are the most important questions to ask.

Here are six key questions that you should ask before you make your decision. They are in no particular order as I think they are all important.

Can you talk to your developer?

When I say talk, I mean really talk. I don’t mean, can you talk to the person that sold you on the project. I mean can you drive to their office or pick up the phone and call them. More often than you think, you’ll have a local sales rep sell you a web site but the work will be conducted by a number of subcontractors, or worse, by a number of people out of the country.

Everything You Need to Know About Embedding Videos on a Drupal website

Posted by Steve Kenley on Mar 6, 2015 7:00:00 AM

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Often times, we would like to use videos to visually convey a thought or process. It might be easier to explain what you want to say using video footage, but embedding videos on your web page can seem like a difficult thing to do. On a Drupal site, it is actually quite simple.

The important thing to know is that Drupal makes it very simple as long as the video resides on an online video site, such as YouTube or Vimeo. Putting video files directly into the Drupal system will result in inconsistent results, depending on the users' software. Using YouTube or Vimeo, avoids those inconsistencies by providing an embed code for your video that can be placed directly into the code for your web page. The embed code will allow you to utilize the video site's player software to display the video, so everyone gets to see the video in the exact same format.