Inbound Marketing Blog

The Six Questions to Ask Before Any Web Development Project

Posted by Corey Smith on Mar 10, 2015 9:00:00 AM

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Choosing the right web developer for your web project can be a daunting process.  I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer.

Do you choose Drupal or Wordpress? Do you consider Hubspot for the website and marketing together? Do you have a custom application that needs to be developed. When you find a developer, how do you make a decision that developer is the right one? What are the most important questions to ask.

Here are six key questions that you should ask before you make your decision. They are in no particular order as I think they are all important.

Can you talk to your developer?

When I say talk, I mean really talk. I don’t mean, can you talk to the person that sold you on the project. I mean can you drive to their office or pick up the phone and call them. More often than you think, you’ll have a local sales rep sell you a web site but the work will be conducted by a number of subcontractors, or worse, by a number of people out of the country.

Everything You Need to Know About Embedding Videos on a Drupal website

Posted by Steve Kenley on Mar 6, 2015 7:00:00 AM

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Often times, we would like to use videos to visually convey a thought or process. It might be easier to explain what you want to say using video footage, but embedding videos on your web page can seem like a difficult thing to do. On a Drupal site, it is actually quite simple.

The important thing to know is that Drupal makes it very simple as long as the video resides on an online video site, such as YouTube or Vimeo. Putting video files directly into the Drupal system will result in inconsistent results, depending on the users' software. Using YouTube or Vimeo, avoids those inconsistencies by providing an embed code for your video that can be placed directly into the code for your web page. The embed code will allow you to utilize the video site's player software to display the video, so everyone gets to see the video in the exact same format.

The 5 C's of Selecting Imagery for Your Website

Posted by Don Elliott on Mar 4, 2015 9:00:00 AM

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See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!

I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being good imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.

Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:

Is it crisp?

Why Mobile Responsive Web Design is Important

Posted by Wally Narwhal on Feb 27, 2015 7:00:00 AM

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I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.

There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.

A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.

Adobe Flash Sucks!

Posted by Corey Smith on Feb 5, 2015 11:46:00 AM

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I can't believe that in 2015 this is a post that has to be written.

Not too long ago, I was sitting in a meeting of a local non-profit organization talking about their website. I was brought in as an outside consultant. Their web developer was in the room at the same time.

Now, I use the term web developer loosely. They are really a video group that programs in Flash. They develop websites in Flash along with presentations and other things that they do.

At one point during the conversation I realized how threatened they were by my presence when I asked about their mobile strategy.

“You mean about the Flash, right?” was the terse questioning.

Understand the Domain Name System (DNS)

Posted by Corey Smith on Feb 3, 2015 7:20:00 PM

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DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common (that I will discuss later) are address (A) records, CNAME records, name server (NS) records and mail exchange (MX) records.

Many web developers simply tell their clients to point the Name Server Record to the new host and you let the web developer manage that for you.

So, what does this mean for you? How do you know what you should do to maintain functionality of your site and your email? Bear in mind that my descriptions below are what I tell my my clients, but I think everyone should understand these details.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM

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The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

Make Your Homepage a Priority

Posted by Wally Narwhal on Dec 4, 2013 4:46:00 PM

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Your homepage is your strongest asset. For most companies 50% of their traffic is through their homepage. It is your first impression and sets the pace for your company. It needs to reflect your goals and be a top priority. Each company is different and may have different expectations for their homepage, but there are three goals that ring true for any business.

Identify Your Visitor’s Needs
Someone that is visiting your website is there to fulfill a need they have, whether it is to solve a problem, buy a product, or find information. They should be able to determine within 5 seconds if you are capable of fulfilling that need. If they are not able to determine that within that small window then they will leave. Your message has to be super clear and incredibly obvious. No one wants to read a paragraph to understand what you do. They don’t have that long of an attention span. You need to make your key services stand out and have a paragraph below for more explanation.