---
title: Tribute Media | Inbound Marketing Blog | Web Design & Development (2)
description: "Web Design & Development | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing.
(2)"
---
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# Inbound Marketing Blog
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## [5 MOST UNDERUTILIZED FEATURES IN THE HUBSPOT CMS](https://www.tributemedia.com/blog/5-most-underutilized-features-in-the-hubspot-cms)
** Posted by [Caty Zimmerman](https://www.tributemedia.com/blog/author/caty-smart) on Dec 3, 2022 10:14:00 AM
HubSpot CMS (Content Management System) is a powerful platform that offers a variety of tools to help businesses create, manage, and optimize their websites. However, some of these tools are often overlooked or underutilized, which can result in missed opportunities for growth and optimization.
## [HOW TO USE HUBSPOT THEMES FOR YOUR NEXT WEBSITE PROJECT](https://www.tributemedia.com/blog/use-hubspot-themes)
** Posted by [Caty Zimmerman](https://www.tributemedia.com/blog/author/caty-smart) on Sep 16, 2022 10:22:00 AM
[ ](https://www.tributemedia.com/blog/use-hubspot-themes)
## UNDERSTANDING HUBSPOT THEMES & TEMPLATES
In the [HubSpot CMS](https://www.tributemedia.com/hubspot-cms) tool, templates and themes are related but different concepts.
## [6 Questions to Ask Before Any Web Development Project](https://www.tributemedia.com/blog/the-six-questions-to-ask-before-any-web-development-project)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Aug 1, 2021 9:00:00 AM
[ ](https://www.tributemedia.com/blog/the-six-questions-to-ask-before-any-web-development-project)
Choosing the right [web developer](https://www.tributemedia.com/web-development) for your web project can be a daunting process. I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer.
## [What is a CMS?](https://www.tributemedia.com/blog/what-is-a-cms)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Jul 9, 2021 4:30:00 PM
[ ](https://www.tributemedia.com/blog/what-is-a-cms)
One of the most common questions we hear as a web marketing agency is, "What is a CMS?" This is usually after one of us annoyingly drops this jargony acronym in a conversation with a new client or prospect. To which we sheepishly reply, "Oh, sorry! It stands for Content Management System." Which is often followed by: "What is a content management system?"
## [4 Ways To Increase Your Healthcare Company's Online Presence](https://www.tributemedia.com/blog/increase-healthcare-online-presence)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jun 14, 2021 8:21:06 AM
[.jpeg) ](https://www.tributemedia.com/blog/increase-healthcare-online-presence)
Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!
Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!
## [Put Your Damn Website on the Internet](https://www.tributemedia.com/blog/put-your-damn-website-on-the-internet)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on May 26, 2021 1:26:00 PM
[ ](https://www.tributemedia.com/blog/put-your-damn-website-on-the-internet)
If you build a website and never put it on the internet, is it really a website?
This is not a deep philosophical question. It has a simple answer.
**NO.**
A development site is like an unsent email in your draft folder or all those baby pictures of your teenager on your phone that you keep meaning to back up to your computer or maybe even print and hang on the wall.
So then why are there so many websites living in the purgatory of a development environment instead of on the world wide web?
This is not a rhetorical question. It also has a simple, though not as brief, answer.
## [Website Navigation Menu is Essential to Website Optimization](https://www.tributemedia.com/blog/website-navigation-menu-essential-website-optimization)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Feb 8, 2021 1:15:00 PM
[ ](https://www.tributemedia.com/blog/website-navigation-menu-essential-website-optimization)
The foundation of a good website content strategy is an outline of the website pages, sometimes known as a sitemap. One of the most important aspects of creating this document is determining the items in the main website navigation menu.
## [Online Marketing and Sales are Essential During a Pandemic](https://www.tributemedia.com/blog/online-marketing-and-sales-are-essential-during-a-pandemic)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Mar 20, 2020 7:45:00 AM
[ ](https://www.tributemedia.com/blog/online-marketing-and-sales-are-essential-during-a-pandemic)
Web marketing services are more essential than ever for businesses right now. With the markets crashing and businesses closing their physical doors left and right, having an online presence is the only thing that will keep businesses generating revenue. Before the Coronavirus pandemic made its entrance, roughly 80% of business focus was on brick-and-mortar efforts and (if a company was mindful of this digital age) roughly 20% of their business efforts were spent on digital advertising and web marketing. So, what happens now that brick-and-mortar businesses have to close their doors? How do they keep employees employed and continue to see cash flow?
## [The 5 C's of Selecting Imagery for Your Website](https://www.tributemedia.com/blog/the-5-cs-of-selecting-photos-for-your-website)
** Posted by [Don Elliott](https://www.tributemedia.com/blog/author/don-elliott) on Feb 26, 2020 9:00:00 AM
[ ](https://www.tributemedia.com/blog/the-5-cs-of-selecting-photos-for-your-website)
See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!
I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being *good* imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.
**Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:**
## Is it crisp?
## [Understanding the Domain Name System (DNS)](https://www.tributemedia.com/blog/understanding_domain_name_system_dns)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Feb 3, 2020 7:20:00 PM
[ ](https://www.tributemedia.com/blog/understanding_domain_name_system_dns)
DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these.
Many web developers simply tell their clients to point the Name Server Record to the new host and you let the web developer manage that for you.
So, what does this mean for you? How do you know what you should do to maintain functionality of your site and your email? Bear in mind that my descriptions below are what I tell my my clients, but I think everyone should understand these details.
[ Prev](https://www.tributemedia.com/blog/topic/web-design-development/page/1) [All posts](https://www.tributemedia.com/blog/all) [Next ](https://www.tributemedia.com/blog/topic/web-design-development/page/3)
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
©2024 Tribute Media (a Hawke Media Company) || 310.451.7295
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