HubSpot offers a variety of tools for its users, and one of the most useful for those trying to grow organic traffic is the Topic Cluster Tool. This easy to use tool makes implementing topic clusters and pillar strategies easy in your HubSpot CMS. Let's take a look at what the tool is, how it works, and why you should use it.
Inbound Marketing Blog
One of the primary ways you can improve Search Engine Optimization for your website is by optimizing your images for the web. Our Art Director, Don, explains best practices for image optimization on your website, including information on screen resolution, different file types, and tools for optimization.
If you have a website, you likely understand the struggle to best optimize it to maximize sales-qualified traffic and increase conversions. It is essential that you not only understand how your users find your website but also how users are currently using and navigating your website so that you can make the necessary changes to increase your conversions and create a better user experience.
With more than 2 billion websites in the world and 2 trillion searches a year, Google has its work cut out for them when it comes to connecting users to the information they need. How does it manage all of that? With a complex set of algorithms, of course.
Here's what you need to know about Google's search algorithms and how they impact SEO.
Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work.
Did you know: Search engines like Google LOVE valuable content and reward you for it? Search is not all about keywords anymore; it’s about creatively combining keywords, context, and topic. The more you do this, the more Google will love you and show it through increased rankings and impressions.