Are You Catering to Your Mobile Audience?

Posted by Sarah Wai on Apr 8, 2014 8:15:00 AM

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We all know that more and more traffic is coming to websites in the form of mobile traffic. This means that in order to foster the best user experience possible, companies need to have an alternative for mobile visitors. Most of the time, this comes in the form of a mobile responsive site, with some companies still choosing to use mobile sites. Whichever method your company chooses, it is imperative that there isn’t a drawback to visiting your website with a mobile device.

But being mobile friendly doesn’t just mean having a mobile responsive website. It also means that your overall web marketing efforts include mobile users. A cursory glance at your Google Analytics data will most likely show quite a bit of traffic coming to your website in the form of mobile users. Breaking this data down even further will yield traffic sources. It’s important to make sure these traffic sources are optimized for mobile users to the best of your ability.

Make sure you are mobile optimized in these areas:

  • PPC (Pay-Per-Click) Advertising- While it’s already possible to display your current desktop ads on mobile devices, Google Adwords allows for the specific targeting of mobile users. This will allow you to craft your ad copy to fit on a smaller screen and elicit a better click-through-rate.
  • Mobile Landing Pages- If you are running PPC ads on the Google network, or running a Facebook campaign, make sure you have your landing pages designed to facilitate a good user experience for mobile users. This is especially true when running Google ads solely targeted toward mobile users. Not only will this increase your quality score, it will most likely increase your conversion rate as well. 
  • Email Marketing- Did you know that half of the emails you send as part of an email marketing campaign are most likely being opened by mobile devices? Make sure that the emails you send from your business look great on a mobile device. Luckily, services like Hubspot produce emails that look great on desktop and mobile, making it easier for  your audience.
Sarah Wai

Written by Sarah Wai

Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

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