Inbound Marketing Blog

There is Not ONE "First Page" of Google

Posted by Nikki Wardle on Jun 8, 2017 9:04:00 AM

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Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.

That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

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Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

Pay-Per-Click vs. Organic: Explained

Posted by Nikki Wardle on Jul 20, 2016 4:46:48 PM

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I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.

Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.

Long Term vs. Short Term Results (SEO vs. PPC)

Posted by Robert Wulff on May 20, 2015 9:00:00 AM

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When looking at the many ways that a business can be found on the web, there are a number of different avenues that consumers take. Someone looking for your services may turn to a yellow pages type directory or search for your company profile on a social network such as Facebook or Twitter. Odds are however, that the first place a customer seeking a company (such as yours) turns to is a search engine...in other words Google. You may be asking yourself how can your business be found on Google?

There are a number of ways to be found in Google search, however there are two ways in particular that are explored more in-depth below: