Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.
That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.
Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!
You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors.
You have built was it possibly the best Adwords campaign you have ever done. Ever. (Mic drop)
I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.
Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.
When looking at the many ways that a business can be found on the web, there are a number of different avenues that consumers take. Someone looking for your services may turn to a yellow pages type directory or search for your company profile on a social network such as Facebook or Twitter. Odds are however, that the first place a customer seeking a company (such as yours) turns to is a search engine...in other words Google. You may be asking yourself how can your business be found on Google?
There are a number of ways to be found in Google search, however there are two ways in particular that are explored more in-depth below:
