)
Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.
That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.