Inbound Marketing Blog

How to Market Your Veterinary Clinic

Posted by Corey Smith on Jul 20, 2023 8:30:00 AM


To earn business, veterinary hospitals have to do more than just put up a sign and hope that pet owners think of them when their pet is having an emergency. The key to engaging pet owners in your community is to offer valuable information and educational opportunities that help them be proactive in the health and wellness of their pets. This could look like in-person events and seminars, or it could be as simple as creating eBooks or one-sheets.

Strategic thinking requires tactical understanding

Posted by Corey Smith on Jul 6, 2023 9:00:00 AM


When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no strategic forethought to how that website should have been organized. 

Integrating Traditional and Digital Channels in Your Marketing Efforts

Posted by Corey Smith on Jun 29, 2023 10:30:00 AM


Too many small-to-medium-sized businesses are focused primarily on traditional marketing tactics, with digital marketing being an afterthought. I see it every day in my community and with many of the business owners whom I talk to throughout the country. They just stick to what they know. There are many reasons why this is an issue, money alone being a big one (have you seen the cost of billboards and printed materials these days?). But traditional marketing just doesn’t have the same effect that it once did now that digital marketing entered the game.

The Tribute Media Evolution

Posted by Corey Smith on Jun 22, 2023 8:30:00 AM


In 2007, I was working for a local company in Boise, Idaho, and really wasn’t happy in my role. I was working for Fisher’s Technology (at the time, it was called Fisher’s Document Systems) as their VP of Innovation. When I was first promoted to that position, I loved it. I was able to use my passion for new things and technology to bring new products and services to the table. I brought document management to their sales team (among other things).

A Comprehensive Guide to Using Sales Sequences in HubSpot

Posted by Caty Zimmerman on May 16, 2023 9:12:08 AM


Sales outreach is a critical aspect of any business, but it can be time-consuming and challenging to manage, especially as the number of leads and customers increases. HubSpot's sales sequences provide a solution to this problem, allowing businesses to automate their sales outreach while maintaining a personalized touch. In this comprehensive guide, we'll explore what sales sequences are, how they work, and how they compare to marketing workflows in HubSpot. We'll also dive deeper into customization options, data-driven optimization strategies, integration with other HubSpot tools, best practices, and advanced sales sequence strategies.

11 Essential SEO Tasks for New Businesses

Posted by Caty Zimmerman on May 4, 2023 9:14:00 AM


Search engine optimization (SEO) is crucial for businesses that want to improve their online visibility, attract more traffic, and ultimately drive more revenue. However, SEO is not a one-time effort, and it requires ongoing attention and effort to maintain and improve search engine rankings. In this blog post, we will explore the essential SEO tasks that businesses should be doing on a monthly and quarterly basis to stay ahead of the competition and achieve their online marketing goals.

Building Your Brand Online: A Comprehensive Guide

Posted by Emery Pearson on May 2, 2023 2:23:37 PM


When you hear the word "branding," you might picture a designer hunched over a computer, obsessing over font sizes and color codes. But the truth is, branding is about so much more than just aesthetics. It's the way your business communicates its values and mission to the world. Your brand is the sum of every interaction a person has with your business, from the first time they hear your name to the moment they make a purchase. It's what sets you apart from the competition and makes your business truly unique.

Blogging in the Age of AI & Social Media: Why it Still Matters in 2023

Posted by Emery Pearson on Apr 25, 2023 12:39:29 PM


What's the point of blogging in 2023? With so many new technologies and platforms emerging every day, it's a valid question to ask. Is blogging still relevant in a world where social media dominates and advertising is becoming more complex? And what about AI content generation through apps like ChatGPT? It can feel overwhelming (and stressful, if you're a web marketer) to face new technologies, rapid-fire, day after day, that appear to be coming for your content strategy.