Inbound Marketing Blog

5 Ways to Improve Your Customer Experience Using HubSpot

Posted by Caty Smart on Feb 21, 2022 10:18:50 AM

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#1: Build a Customer Portal Using HubSpot CMS

Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level. 

How to Use HubSpot for Successful Email Marketing

Posted by Taylor Munson on Jan 25, 2022 8:00:00 AM

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Why Email Marketing?

Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers?  There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend. 

Hubspot vs. HootSuite: Which Social Tool is Better?

Posted by Taylor Munson on Dec 16, 2021 9:00:00 AM

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There are plenty of social media tools out there to help your business manage and improve its social media efforts. Whether you’re a small business with limited resources or a large organization with a full marketing team, there is a tool out there for you. 

But with so many options, it can be hard to know which tool is right for your social media needs and overall business goals. That’s why we wanted to compare two popular tools to help you decide: HubSpot and Hootsuite. 

Comparing Popular Website Grader Tools

Posted by Emery Pearson on Nov 15, 2021 10:47:00 AM

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Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.

Automating Sales Emails: Tips for Effective Sequences

Posted by Lindsey Bowshier on Nov 8, 2021 1:32:13 PM

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Did you know Tribute Media hasn't had a real "salesperson" for more than a year now? While I wouldn't recommend that for most businesses, it works for us (as of this writing) because we've invested years of effort and expertise into building an inbound marketing machine that brings in enough leads who are already qualified, well-educated, and nurtured. From there, it's much easier for me to see them through to "closing the deal." As president of the agency, I wear many other hats and have much more responsibility beyond selling, so keeping track of active leads in HubSpot's CRM and using automation tools is essential to sustaining this model.

Organic vs. Paid Follower Building

Posted by Taylor Munson on Oct 21, 2021 7:57:00 AM

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Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience. 

So where should you be spending your time - on organic social media content and engagement or paid social media advertising?