Inbound Marketing Blog

10 Signs Your Website is Underperforming

Posted by Corey Smith on Mar 15, 2020 11:04:00 AM

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After building and marketing websites for over ten years and working in technology, marketing, and visual design for many years before that, you can imagine that I've seen my share of the good, the bad, and the ugly.

Perhaps my mental frame is skewed a bit because of what I know, but I see consistent problems with websites.

What's interesting is how many websites are close to being great but miss by a few key elements. I see this problem across websites both large and small. It doesn’t seem to matter how much companies spend. This issue is present on websites that are less than $1,000 and websites that are more than $100,000.

Take a look at your website and see how you stack up against the following issues. Note that these issues are in no particular order. So, don't place more weight on one because of where it sits on the list.

How to Work Remotely Successfully and Efficiently

Posted by Sarah Wai on Mar 6, 2020 10:53:00 AM

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When I started working remotely a few years ago, I thought I had a good idea of what I was getting myself into- but man, was it a shock. Many professionals who have made this switch cold-turkey like I did understand what I’m talking about. Going from face-to-face interactions and working in a cubicle daily, to suddenly having the freedom to work from anywhere, without your coworkers in your immediate circle, is a shock, among so many other changes you experience.

I’ve learned a lot in my time as a remote professional and have learned to set myself up for success. If you are new to remote work, are considering it, or you’ve been doing it for a while but don’t feel your rhythm is sufficient, this blog is for you. I want to impart the things I’ve learned along the way to help you set yourself up for success.

How to Write Content for the Right Reader

Posted by Emery Ross on Mar 5, 2020 11:30:22 AM

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If you're writing content for a website and you're hoping that website will grow and attract plenty of visitors, then you understand the importance of getting that content just right. There's a lot that goes into optimizing your site for search engines and user experience, but what you write is just as important as any of those SEO and UX tactics. 

The 5 C's of Selecting Imagery for Your Website

Posted by Don Elliott on Feb 26, 2020 9:00:00 AM

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See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!

I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being good imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.

Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:

Is it crisp?

Email Algorithms: What it Takes to Get into Inboxes

Posted by Sarah Wai on Feb 24, 2020 4:34:52 PM

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When we talk about algorithms, it's usually in the context of the factors you need to consider for ranking in the search engines. But did you know that email also has algorithms that determine whether or not you get into someone's email inbox? Say you write an email to send to many of your leads. You've drafted (what you think) is an incredibly persuasive email--perhaps one of the best you've ever written. You send it out, excitedly anticipating a great response to it. A few days go by, and you haven't gotten a single response.

What happened? Did anyone get it? Did they read it if they did get it? Are they upset that I sent that email?

It can be hard not to take the lack of response personally.

If you have HubSpot software, you're able to see this kind of info after an email has been sent out. You'll see exactly who opened, who clicked through, who didn't receive it and why, as well as additional helpful information. If you don't have access to that kind of info (because you don't utilize software that provides it), you're just left guessing at what happened, and that can be unnerving.

Whether or not you have access to these kinds of analytics, there are a few things that are important to know when it comes to sending emails and how to conquer email algorithms.

Top 10 Social Media Platforms for Businesses in 2020

Posted by Sarah Wai on Feb 4, 2020 7:45:00 AM

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Okay, let's be honest, there are so many social media platforms out there that it can be incredibly difficult as a business to know where you should be spending your time and efforts. Heck, it's hard to know which ones to choose as a consumer. Ultimately, as a consumer, the decision usually comes down to which platform provides the most value or is the greatest source of entertainment. Knowing this, as a business, is so important. If you know consumers are looking for value and entertainment, provide those things (within what's appropriate for your industry) on the platforms they're frequenting. Unsure about what social media platforms they're frequenting these days? Well, that's why we've written this blog.

Understanding the Domain Name System (DNS)

Posted by Corey Smith on Feb 3, 2020 7:20:00 PM

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DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these. 

Many web developers simply tell their clients to point the Name Server Record to the new host and you let the web developer manage that for you.

So, what does this mean for you? How do you know what you should do to maintain functionality of your site and your email? Bear in mind that my descriptions below are what I tell my my clients, but I think everyone should understand these details.

Avoid the Pitfalls of Marketing Myopia

Posted by Lindsey Bowshier on Jan 29, 2020 2:05:00 PM

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What is marketing myopia? Simply put: it's tunnel vision. More specifically, it's what occurs when a business becomes complacent in its marketing efforts, and either focuses too much on the products they sell and not enough on the benefits it provides the user, or focuses far too much on one marketing channel and ignores others.