Inbound Marketing Blog

Your Guide to Google Search Console

Posted by Emery Ross on Aug 3, 2020 4:00:00 PM

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Google Search Console (GSC) is one of the best free tools out there for SEO. In fact, if you only use one tool, let it be this one. That's because Google Search Console is all about organic search. GSC offers insights into impressions and traffic, and it's where you'll see issues Google has identified regarding page speed, AMP, or indexing. And, if you've received a manual penalty, you'll find that out here.

Writing for the Web, With the Help of Strunk & White

Posted by Elena Tomorowitz on Jul 21, 2020 1:13:00 PM

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The original The Elements of Style was written by William Strunk Jr. in 1918, but if you ever took an English grammar class, you are probably more familiar with the 1959 version that was expanded by E.B. White. It’s since been edited numerous times to accommodate our constantly fluctuating language. Though it’s sometimes hard to imagine grammar rules are still used and relevant today, when you have full-length books written in emojis, well-written content is still necessary. Getting the right message across is dependent on using the right language and form. As a business, your online presence is crucial, and your only interaction with customers may be through writing or content - so make it good! Using the advice from Strunk & White, we’ll show you how these age-old methods still apply today.

The Best Google Tools for Web Marketing

Posted by Emery Ross on Apr 20, 2020 7:45:00 AM

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The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out. 

4 Black Hat Tactics to Avoid

Posted by Emery Ross on Apr 8, 2020 7:30:00 AM

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SEO used to be a lot easier to do before Google’s search algorithm became as sophisticated as it is today. Couple of keywords here, a few links there, and you were sure to start ranking for some pretty competitive terms.

All that has changed. The problem, however, is that some SEO companies and “professionals” will still practice these tactics in order to see quick results. You know the type: the ones that can “guarantee” you top rankings on Google in 3 months. While these black hat tactics may still work to some degree, the risk of being penalized or de-indexed is a far greater threat to your business than taking a little extra time to rank on Google.

How to Use Hashtags on Social Media

Posted by Sarah Wai on Apr 6, 2020 8:00:00 AM

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Social media is a crucial marketing tool for businesses. Many business owners understand the power of embracing technology and what it can do for their company, but there is still some reluctance to embrace social media, or simply an indifference to it. Most of this reluctance and indifference comes because some business professionals simply don't understand how it all works and it seems daunting to learn. Maybe they have social media, but they opt to not use it very much (if even at all). In this blog, we focus on the importance and usage of the hashtag (aka "#") on social media in order to educate those of you who may be confused or need some direction. If you're posting to social media even once a week, a hashtag can help you have a higher chance of your post being seen.