There have been many companies that have expanded their online presence to include social media sites (in fact, the vast majority have). Of these social media sites, Facebook is by far the most well known and the most prominently featured on company collateral and websites. However, there are many companies that create a Facebook page and don’t necessarily know how to properly implement their social media strategy.
Inbound Marketing Blog
If you've ever tried talking with someone who doesn't seem to listen to you, you know how annoying it can be. You try to make a point, but they just run over it like a steamroller and talk about something that interests them.
Why is this so frustrating? Because, even if they don't mean to, these people send the message, "I only care about me. I don't care about you. You don't matter."
No one likes hearing this. Especially not potential clients--after all, why give money to someone who doesn't respect you? That's why it's so important to understand buyer personas and the buyer's journey--it helps you create content that tells customers, "We understand you, we value you and we have what you need."
Socializing with your followers on social media should be a key component of your social media marketing strategy (and a small part of your overall SEO strategy). It may seem like an obvious statement but after looking at numerous companies’ social media sites it appears that some people still don’t understand how important this is to social media marketing success.
The people on Twitter, Facebook and Instagram giving your page love are on there to be social, to be entertained and to read or see something worth interacting with or sharing. Having a page that is interesting to your audience is what will get them to like, comment on, and share your stuff. The number one mistake companies make is using their social sites solely to promote their products and not providing value to their followers.
When I started working remotely a couple of years ago, I thought I had a good idea of what I was getting myself into- but man, was it a culture shock. Many professionals who have made this switch cold-turkey like I did understand what I’m talking about. Going from face-to-face interactions and working in a cubicle daily, to suddenly having the freedom to work from anywhere, without your coworkers in your immediate circle, is a shock, among so many other changes you experience.
I’ve learned a lot in my time as a remote professional and have learned to set myself up for success. If you are new to remote work, are considering it, or you’ve been doing it for a while but don’t feel your rhythm is sufficient, this blog is for you. I want to impart the things I’ve learned along the way to help you set yourself up for success.
Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing.
Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects.
When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign.
Oh, how times have changed.
In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, keyword match types, and bidding strategies, and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign.
The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.
“There is never a lack of subject matter; just absence of creativity.” – Lee Hammond, ArtistsNetwork.com
Maybe you’ve never heard the term Artist’s Block, but I bet you get what it means. Yes, just like writers get writer’s block, artists experience that same creative traffic jam. Ideally, we creatives would have all the time in the world to spring into action only when inspiration hits us, but deadlines are real, and they don’t consider your level of inspiration or lack thereof.
If you build a website and never put it on the internet, is it really a website?
This is not a deep philosophical question. It has a simple answer.
A development site is like an unsent email in your draft folder or all those baby pictures of your teenager on your phone that you keep meaning to back up to your computer or maybe even print and hang on the wall.
So then why are there so many websites living in the purgatory of a development environment instead of on the world wide web?
This is not a rhetorical question. It also has a simple, though not as brief, answer.