Inbound Marketing Blog

Organic vs. Paid Follower Building

Posted by Taylor Munson on Oct 21, 2021 7:57:00 AM

9 Comments

Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience. 

So where should you be spending your time - on organic social media content and engagement or paid social media advertising? 

Stop Disavowing Backlinks

Posted by Emery Pearson on Aug 19, 2021 8:52:00 AM

2 Comments

Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.

So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right? 

Is It Time to Outsource Your Non-Profit’s Web Strategy?

Posted by Caty Smart on Aug 16, 2021 1:27:29 PM

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Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: poor web strategy. Web strategy is basically a plan to get visibility of and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.

Why Your Law Firm Should Hire a Digital Marketing Company

Posted by Sarah Wai on Aug 12, 2021 12:13:30 PM

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I don't know who needs to hear this, but it's time to stop having your interns, admins, and legal assistants also be responsible for your online marketing strategy. While your support staff is surely there to help with important aspects of the business (including marketing), the time they're spending creating social media posts and managing your Google PPC ads is taking away time that could be better served assisting with intake, research, and other important aspects of client work to assist your attorneys.

It's time to outsource your online lead generation and hire a digital marketing company that can strategically build your pipeline with ideal cases.

Tips for Optimizing Your Google My Business Page

Posted by Lindsey Bowshier on Aug 10, 2021 12:33:16 PM

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If you are a local business—usually meaning a brick and mortar shop or service provider with a physical location—you can benefit from claiming and updating your Google My Business Page. Google My Business profiles are almost like a second website—a second opportunity to show up in Google’s search results, yet too many businesses leave this opportunity on the table.