---
title: What's Your Goal?
description: One common question that I seem to hear often from CEOs is What should my role in marketing be? That is an interesting question. It is interesting because I think it is the wrong question.
image: https://www.tributemedia.com/hs-fs/file-2467777484-jpg/Blog_Images/shutterstock_110918564.jpg
---
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# What's Your Goal?
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** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Feb 21, 2012 3:56:00 PM
I sit in meetings with business owners and CEOs very often. My role in those conversations tends to the marketing side because of the services that [Tribute Media](https://www.tributemedia.com/) offers.
One common question that I seem to hear often from CEOs is, "What should my role in marketing be?"
That is an interesting question. It is interesting because I think it is the wrong question.
I think the question should be, "What do you want to do?"
Now, when thinking about this question, I am not only thinking about what do you personally want to do but I am thinking about what you want your company to do... or more importantly, what you want your business to be.
The challenge most CEOs, and most people for that matter, have is they have certain skill and desire sets that don't necessarily line up with the requirements of the job. Too often, we try to focus on doing the things we aren't necessarily good at or want to do because we feel that if we don't, it won't be done.
Until you can define the answer to the question, "What do you want to do?" You will never get to where you need to be. Until you can focus on doing what you are best at and what you love to do, you will always do what needs to be done poorly rather than getting the best people for the job to provide those functions in your company.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/2dbce447-a2b1-4b73-8956-84a2375aeb8d)
#### Written by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith)
Corey Smith is the founder of Tribute Media and serves as the Managing Director for Tribute Media. He is also the VP of Web & Creative for Hawke Media.
[Top * *](https://www.tributemedia.com/blog/whats-your-goal#top)
## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
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