Inbound Marketing Blog

Learn How Visitors Traverse Your Website

Posted by Wally Narwhal on Jul 1, 2013 4:22:00 PM

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Many of you who have your own website know the many struggles that can go into finding out how you can best maximize it’s effectiveness. It is important that you not only understand what you want your users to do when they get to your website, but also how users are currently using your website so that you can make the necessary changes to maximize your conversions.

Toot Your Own Horn!

Posted by Jillian Fra on May 8, 2013 3:54:00 PM

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It's amazing how many people do not have testimonials on their website, and it baffles me. More and more consumers are doing research before buying a product or service, whether they ask on social media, look up online reviews, or call their neighbor for an opinion. A company's website is the prime location for a future customer to do their research. When it comes to service providers, you need to make sure that you have a place to "toot your own horn".

Does Your Company Have a Customer Service Goal?

Posted by Wally Narwhal on May 3, 2013 3:52:00 PM

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I believe every company should have a customer service goal. More specifically, a business should have a company-wide goal revolving strictly around taking care of clients. Once a business achieves a solid vision of what this means, the company should empower their staff to take care of clients and achieve this goal.

Imagine two exact companies that provide a particular service. For this example we will use two painting companies, “Company A” and “Company B” (very creative, I know). “Company A” has a very strict policy that demands nothing falls out of procedure or their scope of work. If the client doesn’t like it, tough.

Sorry, That's Policy

Posted by Corey Smith on Aug 2, 2012 9:51:00 AM

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Ever work with a vendor that is so stringent on their policy that they forget who keeps them in business?

A few years ago, my wife wanted a brand new entertainment center (no, not with the big screen - darn). I went to a local furniture store and bought her a unit that I had to assemble. That was okay, because I had a Saturday to do it.

I was traveling at the time, so I didn’t really have time to waste, but I could spend a Saturday. When we bought the entertainment center, we also bought a new freezer, a new couch, a new chair and a new desk… not a small purchase. The entertainment center was just a small part of the “package.”

The Experience Matters

Posted by Corey Smith on May 9, 2012 9:22:00 AM

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A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.

I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.