Inbound Marketing Blog

The 5 C's of Selecting Imagery for Your Website

Posted by Don Elliott on Mar 4, 2015 9:00:00 AM

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See what I did there? The 5 C's of selecting photos for your site... now that they're all C's, you'll all remember them better!

I can't stress enough the importance of beginning with good content. From a design perspective, so much of the impression your online presence leaves on users depends on the imagery you select and how you use it. More often than not, clients come to us with little to no imagery for their web project. Even when they do, the odds of it being good imagery are pretty slim. Needless to say, I spend a lot of my time scouring stock photography sites searching for fantastic imagery to bring all the elements of a web masterpiece together.

Whether you're searching for imagery as a client or on behalf of a client, here are a few items to keep in mind:

Is it crisp?

How to Make Your Customers Fall in Love With Your Business

Posted by Wally Narwhal on Feb 17, 2014 7:12:00 PM

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We believe that nurturing the relationship with our customers is a crucial part of growing a successful business. Reputation and customer service are a must in the age of technology. An unhappy customer can share their opinion through social media and negatively affect your business. It is important to create an excellent experience for your customers to help develop your company’s relationship with them into love. Customer service isn’t a focus for a lot of businesses. This is your opportunity to stand out. Win them over and make them fall head of heels in love with your business. Here are the 10 steps to get you there.

Toot Your Own Horn!

Posted by Jillian Fra on May 8, 2013 3:54:00 PM

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It's amazing how many people do not have testimonials on their website, and it baffles me. More and more consumers are doing research before buying a product or service, whether they ask on social media, look up online reviews, or call their neighbor for an opinion. A company's website is the prime location for a future customer to do their research. When it comes to service providers, you need to make sure that you have a place to "toot your own horn".

Does Your Company Have a Customer Service Goal?

Posted by Wally Narwhal on May 3, 2013 3:52:00 PM

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I believe every company should have a customer service goal. More specifically, a business should have a company-wide goal revolving strictly around taking care of clients. Once a business achieves a solid vision of what this means, the company should empower their staff to take care of clients and achieve this goal.

Imagine two exact companies that provide a particular service. For this example we will use two painting companies, “Company A” and “Company B” (very creative, I know). “Company A” has a very strict policy that demands nothing falls out of procedure or their scope of work. If the client doesn’t like it, tough.