Inbound Marketing Blog

With a social media platform for every niche, seemingly everybody is on social media in some form these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Easier said than done. Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your clients and targeting your best prospects. Who are they? Where are they? What do they do?

If you haven’t heard of it--which would be very shocking (no Pikachu pun intended)--Pokémon GO is an augmented reality app that has taken the world by storm. It encourages players to get off the couch and go catch creatures known as Pocket Monsters or Pokémon for short.

Its daily usage has far exceeded that of the popular dating app Tinder and is about to surpass Twitter's as well. In the two days since its release, this worldwide phenomenon has increased Nintendo’s stock by $9  billion.

UPDATE: Thursday, April 14, we attended the Best Places to Work in Idaho award ceremony. It was a lovely event that brought together many of Idaho's top employers. As if it weren't enough to be surrounded by so many amazing people committed to being employers of choice, we also had the honor of accepting the award for 5th place in our category! 

Each year Best Places to Work in Idaho awards several businesses in different categories the honor of being the best place to work. We are elated to announce that one of 2016’s winners in the category of Micro Employers (10 – 19 employees) was Tribute Media! We will now hold for applause and melodramatic adulation.

So, you have a perfectly good website. It looks great, functions like you need it to, why go through the extra effort of making it responsive for mobile devices? Well, let me hit you with some numbers: 1.2 billion people across the globe access the internet and an outstanding 80% of those web surfers have a smartphone. Now that your attention is piqued, allow me to explain some of the reasons why making your site mobile isn’t a luxury but a necessity.

This is part two of our four-part series, “Making a Marketer.” 

 In the previous installment of Making a Marketer we explored familiarizing yourself with the basics of digital marketing. Now that you have a general understanding and the tools to assist further learning, we'll tackle our next tip: learning by teaching.

 The old proverb ‘Those who can’t do, teach’ couldn’t be further from the truth. In my experience as a web marketer, teaching has been a valuable resource in becoming a better marketer myself.

This is part one of our four-part series, “Making a Marketer.” 

Look around you; technology and digital media are everywhere. Odds are, you are reading this on a computer or mobile device. Not only is technology all around us, but it is also ever expanding and evolving. It should be quite obvious that web marketing is a highly valuable asset to your company. You would be doing your company a disservice if you ignored the importance of web marketing when you establish a marketing plan and budget for your business.

To help you become a successful web marketer here are some tips to get you started:

Short answer: A Buyer Persona is the most pivotal part of your marketing strategy. They will play a role in absolutely everything you do in marketing as well as drive your future success as a business. At this point you’re probably asking, what is a Buyer Persona and how can it help me? 

When you were growing up, it was probably a safe bet that you wanted to grow up to be Batman. Who can blame you? A billionaire entrepreneur playboy who spends his nights fighting crime and injustice. Even as an adult that sounds pretty cool.

In many ways, marketing is a form of art. It is all about coming up with that new, mind-blowing piece that is going to take the world by storm. Standing out in a world filled with a multitude of marketing and advertising campaigns comes down to creativity and spirit. Following these tips can help unleash your inner artist. 

Sending an email to the wrong person, stumbling or fumbling your words during a sales pitch--these are all things that can send your business to an early grave. Kidding! We are all only human, after all. The mistakes addressed here are even more dangerous because you may not be aware you're committing them.