If you haven’t heard of it--which would be very shocking (no Pikachu pun intended)--Pokémon GO is an augmented reality app that has taken the world by storm. It encourages players to get off the couch and go catch creatures known as Pocket Monsters or Pokémon for short.
Its daily usage has far exceeded that of the popular dating app Tinder and is about to surpass Twitter's as well. In the two days since its release, this worldwide phenomenon has increased Nintendo’s stock by $9 billion.