Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

Why Mobile Responsive Web Design is Important

Posted by Wally Narwhal on Feb 27, 2015 7:00:00 AM

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I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.

There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.

A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM

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The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

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As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM

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Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

Launching a Successful Social Media Contest Campaign

Posted by Wally Narwhal on Sep 2, 2014 4:17:00 PM

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Social media contest are fun! Who doesn’t like to be a part of something fun and maybe win a prize! What company doesn’t want their audience raving and sharing news about their new product and how they can win? Contests on social media platforms, such as Facebook, are a great way to engage with your customers, encourage brand awareness, and build a relationship with your target audience.  Campaigns can be a quick way to engage with your customers and drive traffic. You don’t have to be a big company to reap the benefits of these campaigns, and you don’t have to break the bank to see a return on your investment.
There are three simple steps to take to get the most out of your campaign:

Know Your Consumer

Posted by Wally Narwhal on Aug 26, 2014 4:11:00 PM

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When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.

The Brand New Google My Business

Posted by Wally Narwhal on Aug 12, 2014 3:58:00 PM

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We have long been inundated with offerings for Google Plus, Google’s very own take on social media, in the recent years. Google is known for quite a few things in the world, and making social media a priority has been at the top of their list for quite some time. While a far cry away from other juggernauts like Facebook and Twitter, Google can offer a unique perspective to businesses in terms of branding and getting a message to a particular audience. For those that thought Google Plus would just fade into the distance were just proven wrong as Google has launched its new take on helping businesses succeed with their new social platform.

In June, Google announced Google My Business. The plan is to integrate all of what Google has to offer and gear it toward small business owners. This includes local search results, a Google Plus page for businesses, and the myriad Google Apps that business owners have come to love. Just as people thought Google may pull the plug on their take on social media, they just made it easier to use and more efficient.

Instagram Steps Up Its Social Media Marketing Game

Posted by Wally Narwhal on Aug 5, 2014 3:53:00 PM

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You may have noticed some changes in the social media marketing race this year. Facebook has reduced organic reach for business pages, twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled, Instagram is right on their tail.