Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

Why Mobile Responsive Web Design is Important

Posted by Wally Narwhal on Feb 27, 2015 7:00:00 AM

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I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.

There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.

A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM

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The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM

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As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM

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Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

The Brand New Google My Business

Posted by Wally Narwhal on Aug 12, 2014 3:58:00 PM

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We have long been inundated with offerings for Google Plus, Google’s very own take on social media, in the recent years. Google is known for quite a few things in the world, and making social media a priority has been at the top of their list for quite some time. While a far cry away from other juggernauts like Facebook and Twitter, Google can offer a unique perspective to businesses in terms of branding and getting a message to a particular audience. For those that thought Google Plus would just fade into the distance were just proven wrong as Google has launched its new take on helping businesses succeed with their new social platform.

Generating Traffic to Your Website

Posted by Wally Narwhal on Jul 28, 2014 11:42:00 AM

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One of the major concerns for business owners that have a web presence is generating a fair amount of traffic to their websites. There are certain goals that business owners set when operating on the web which can include users filling out a contact form, signing up for a newsletter, or buying products online. None of these goals will be realized if traffic doesn’t find itself on a website. That is why the first step in getting a conversion is having users get to your site.

Traffic to a website can be generated numerous ways. It can happen both organically or through paid advertising online. There are also myriad ways that it can be generated through offline means. Whatever method your business chooses, understand that traffic doesn’t mean you will be getting a conversion. Although this is true, the more traffic that comes to your site, the greater chance you will have to get a conversion out of more people.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.

The Power of Online Communities and Crowdsourcing

Posted by Wally Narwhal on Jul 8, 2014 7:57:00 PM

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Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.

What Should Be Included in a Marketing Budget?

Posted by Wally Narwhal on Jul 1, 2014 7:55:00 PM

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Now that you understand how important a marketing plan is (Hint: see our previous blog), and you have started putting together a marketing plan, you might be asking yourself what you need to include in your marketing budget. The answer for this will depend entirely on the type of business that you currently operate and the audience that you are targeting. 
When a company says they don’t have or need a marketing budget, they might be overlooking what is actually included.