Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

Smart Phone Malware: The 6 Worst Offenders

Posted by Wally Narwhal on Jun 1, 2015 12:10:00 PM


Get ready for a case of the creepy crawlies, because we just got a list of the scariest malicious attacks on smart phones to date, and it's full of worms, snakes, evil bunnies ... and Rick Astley.

If you've got an Android phone and don't yet know the name Lookout, get familiar with it quick. It's sort of like a Norton Anti-Virus for your Android phone, only it's free and doesn't annoy you with constant pop-ups. Because the mobile security company scours the globe uncovering threats to Android and iPhone, they were kind enough to fill us in on the nastiest ploys and cyber cons.

Before you go freaking out, just be aware that these beasties are not so much running loose in the Android App Market and the iPhone App Store as they are festering out past the protective borders of the legitimate app business. Though they use different methods, Apple and Google are pretty good about monitoring what goes into their app stores. You should worry most if you're seeking ways to try to download premium apps without paying, trying to score bootleg apps available for "jailbroken" iPhones, or visiting any shady alternative Android app markets.

Why Mobile Responsive Web Design is Important

Posted by Wally Narwhal on Feb 27, 2015 7:00:00 AM


I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.

There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.

A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.

Refresh Your Website

Posted by Wally Narwhal on Jan 23, 2015 11:31:00 AM


The technological age has really pushed products to the limit when it comes to their life cycle. With new products and software replacing older versions faster than they can even be marketed, the speed of technology is still increasing at an exponential rate. It can sometimes very difficult to stay on top of these trends as a consumer, let a lone a business operating in the industry.

3 Ways to Engage Your Audience on Facebook

Posted by Wally Narwhal on Nov 11, 2014 7:30:00 AM


As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.

Marketing Hacks for Your B2B Strategy

Posted by Wally Narwhal on Nov 4, 2014 11:00:00 AM


Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.

10 Steps to Get Your Business on Twitter

Posted by Wally Narwhal on Oct 21, 2014 11:00:00 AM


If you own a company, do you need to be active on Twitter? In most cases, the answer is yes. This post will give an overview of how to use Twitter in the most fundamental sense, then dive into a few best-practice tips for businesses.

Why Use Twitter for Your Business?

Consumers use Twitter to share what they know and learn. Twitter users are craving new concepts, opportunities, information, products/services, and people. If your business is not part of this market, you're leaving two enormous opportunities untouched: growing your business and improving it to adapt to the modern consumer market.

Different Forms of Digital Advertising

Posted by Wally Narwhal on Sep 9, 2014 4:26:00 PM


The age of the Internet has taken the world by storm in the last decade and has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Launching a Successful Social Media Contest Campaign

Posted by Wally Narwhal on Sep 2, 2014 4:17:00 PM


Social media contest are fun! Who doesn’t like to be a part of something fun and maybe win a prize! What company doesn’t want their audience raving and sharing news about their new product and how they can win? Contests on social media platforms, such as Facebook, are a great way to engage with your customers, encourage brand awareness, and build a relationship with your target audience.  Campaigns can be a quick way to engage with your customers and drive traffic. You don’t have to be a big company to reap the benefits of these campaigns, and you don’t have to break the bank to see a return on your investment.
There are three simple steps to take to get the most out of your campaign:

Know Your Consumer

Posted by Wally Narwhal on Aug 26, 2014 4:11:00 PM


When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.