Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

How to Optimize a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

Your landing page is one of the most important aspects of your online advertising campaign. It's where potential customers will land after clicking on your ad, and it's your chance to make a good first impression and convince them to take action.

But if your landing page is poorly designed or optimized, you're likely to lose out on potential customers. That's why it's important to take the time to optimize your landing pages for conversion.

Reputation Management

Posted by Wally Narwhal on Mar 28, 2014 8:06:00 AM

Every time I am looking at going to a new place to eat, to stay, to spend time in, I look at the reviews. I look at the amount of stars and I read what people write. If there is nothing but negative reviews there I move on. I am not interested in spending time at a place that isn’t liked. It’s a yelp generation and it’s crucial that businesses adapt to it.


One of the most important things about having different social media platforms is good monitoring. You can schedule posts to go out, but remember not to forget about your pages.  Even if you just check in once a day you will be able to put out fires before they start.  We generally check our social media throughout the day. This makes it easy to be on the top of the game. It’s important to check what your customers are writing and what they think.

Helpful Blogging Tactics

Posted by Wally Narwhal on Mar 11, 2014 12:56:00 PM

If you’re ready to enter the world of blogging, you may still be a little confused on how to execute a proper plan. Blogging for those who aren’t familiar with the practice can be a little daunting and making sure you’re covering the right topics can certainly be overwhelming. Finding your voice in the blogosphere definitely takes a little bit of time, however, once you’ve found it, you will know how to run with it.

Optimize Your Facebook Ad Campaign

Posted by Wally Narwhal on Mar 3, 2014 12:37:00 PM

We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.

How to Make Your Customers Fall in Love With Your Business

Posted by Wally Narwhal on Feb 17, 2014 7:12:00 PM

We believe that nurturing the relationship with our customers is a crucial part of growing a successful business. Reputation and customer service are a must in the age of technology. An unhappy customer can share their opinion through social media and negatively affect your business. It is important to create an excellent experience for your customers to help develop your company’s relationship with them into love. Customer service isn’t a focus for a lot of businesses. This is your opportunity to stand out. Win them over and make them fall head of heels in love with your business. Here are the 10 steps to get you there.

Start a YouTube Channel

Posted by Wally Narwhal on Feb 11, 2014 6:58:00 PM

When we talk in terms of broadening our horizons the web, we sometimes forget the classic platforms and mediums that have been around since the beginning. In the process of analyzing your current position on the Internet, you should take inventory of where your brand currently exists and where untouched opportunities still lie. Most companies today have a Facebook presence, and some have even ventured onto Twitter and Instagram. Although being innovative on social media is important, it’s also worth it to go back to the basics.

Which Platform is Right for Me?

Posted by Wally Narwhal on Jan 22, 2014 5:05:00 PM

You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.

Be Public On Facebook

Posted by Wally Narwhal on Dec 26, 2013 6:04:00 PM

Every smart business has a Facebook page.  It’s a free platform to introduce your brand and reach your target customers. The entire point of Facebook is to be seen by potential clients. This can become a challenge if your page is not public. If your page is not public then someone can only view what your business has to offer when they are logged in. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously and we make sure to be active on it every day. It’s a way for us to have a relationship with our clients that is playful and professional. We are also able to get the word out about upcoming events on our page and share our work with our fans.

Getting Started on YouTube

Posted by Wally Narwhal on Dec 9, 2013 5:03:00 PM

Is your company cool enough to be on YouTube? Yes you are! Making videos is a means of communicating with customers and marketing your wares. It is increasingly a means of promoting yourself more visibly via search engines. Here are easy tips on how to get started on YouTube as a business!

Create a Profile