Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.

The Power of Online Communities and Crowdsourcing

Posted by Wally Narwhal on Jul 8, 2014 7:57:00 PM

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Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.

What Should Be Included in a Marketing Budget?

Posted by Wally Narwhal on Jul 1, 2014 7:55:00 PM

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Now that you understand how important a marketing plan is (Hint: see our previous blog), and you have started putting together a marketing plan, you might be asking yourself what you need to include in your marketing budget. The answer for this will depend entirely on the type of business that you currently operate and the audience that you are targeting. 
When a company says they don’t have or need a marketing budget, they might be overlooking what is actually included.

5 Tips for Growing Your New Business

Posted by Wally Narwhal on May 7, 2014 7:39:00 PM

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When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:

Optimizing a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

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If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.

How to Have Awesome Content Marketing

Posted by Wally Narwhal on Apr 28, 2014 7:24:00 PM

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As content marketing trend continues to rise, businesses are spending increasing large amounts of time and money on it. The first step in content marketing is to simply figure out what you’re trying to accomplish. Do you want to generate leads or create a buzz? Many content plans fail because businesses have no idea what they’re trying to achieve. They just want to have a large amount of content because someone in the office went to a seminar once and heard that it’s a good idea. Content is a good idea, but there has to be an expectation. Here are some content ideas that are great for any business to follow.

Choosing the Right Keywords

Posted by Wally Narwhal on Apr 22, 2014 7:29:00 PM

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When talking in terms of search engine optimization, we often used language that may be foreign to people outside of the industry. It always helps to be reminded that not everyone speaks the same language and understands industry jargon when speaking with prospective clients. The great thing about web marketing is that it essentially uses the same tactics and information as traditional marketing, but applies it to the Internet.

As the nature of business changes and moves more toward web based services and sales, it’s important to realize where your business stands with its web marketing efforts. Most companies today have some sort of web presence, most likely in the form of a website.