Posted by Wally Narwhal on Oct 2, 2020 8:00:00 AM

Lindsey Bowshier of Tribute Media Marketing Agency
Founder Corey Smith names Lindsey Bowshier, new president of Meridian-based web development and inbound marketing agency.

Meridian, IDAHO: Founded in 2007, Tribute Media has operated the majority of the past 13 years with founder Corey Smith as President. Smith has named Lindsey Bowshier, a leader and partner in the agency since 2015, as the new president of the agency. Smith will remain active in the company as Chairman of the Board and Grill Master at company BBQs.

Bowshier joined Tribute Media in 2014 as a part-time content writer. In 2015 she made partner, alongside Director of Operations, Jillian Fra and the two of them have been plotting their mutiny ever since.

Bowshier’s roles have included Content Writer, Project Manager, Director of Web Strategy, and jokingly (until now) Corey’s Boss. Over the past five years, she has led the web development team, inbound marketing team, as well as sales, and she has acted as chief strategist for clients and prospects. I mean what was Smith even doing all this time?

In her recent recognition as one of Idaho Business Review’s Accomplished Under 40, Smith had this to say about his colleague and incoming president:

“Because of Lindsey’s talent, knowledge, and ability, I felt strongly that she needed to be a partner in my agency. She has since demonstrated her talent in making solid business decisions that help our agency grow. As a partner, she brings new ideas to the table every day and is willing to work harder than anyone else in the organization to see those come to life.”

When asked about the timing of this transition Bowshier said, “Finally.” Her first order of business as president? “I put some beer in the fridge!”

The move to appoint Bowshier as president and for Smith to step away from the day-to-day operations of the agency, leaving Fra and Bowshier as the remaining executive team, is the next step in Tribute Media’s effort to flatten their organization structure. The agency has been moving toward having each of their extremely tenured team members take ownership of their area of expertise, making their own decisions about their resources, tools, and initiatives. This transition has shifted Tribute Media from a high-growth company to lifestyle agency that operates more like a creative collaborative than it did with a traditional hierarchy of management. This shift allows the Tribute Media team maximum flexibility in where and how they work and how flippantly they write press releases.

Bowshier will still task Smith with crucial agency tasks such as building office furniture and reminding her to restart her computer.


About Tribute Media: Tribute Media ( is a web marketing agency specializing in inbound marketing. Based in historic downtown Meridian, Idaho, the Tribute Media team is made up of web developers, designers, writers, search engine optimizers, marketing consultants and strategists, all dedicated to helping businesses grow through online marketing strategies.


Wally Narwhal

Written by Wally Narwhal

Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.