Inbound Marketing Blog

Sarah Wai Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

Understanding Mobile Commerce and Buyers' Habits

Posted by Sarah Wai on Mar 28, 2016 8:00:00 AM


At Tribute Media, we know mobile commerce is an important aspect of sales, and the consumer knows it because they utilize it constantly (who else buys all those romance novels and new shoes).

The real question is: Do YOU know this?

Web presence is not just about being visible on a computer. As of 2015, according to Statisticaworldwide mobile phone internet user penetration was 52.7 percent. That number is even higher in the United States- one of the most technologically advanced countries in the world. In 2015, B2C mobile commerce sales in the U.S. reached 83.93 billion dollars. 

Tweeting Effectively for Your Business

Posted by Sarah Wai on Mar 15, 2016 9:28:00 AM


Twitter has always been about building "meaningful connections with a relevant and engaged audience" (that's cute, Twitter). If you've spent any time on Twitter, you know that most things on the microblogging social medium aren't even close to meaningful. You've got Ranting Randy (Just stop already), Obnoxious Nancy (Cute animals, anyone?), Awful Amy (Must you slam everyone?), Overly-interested Ian (You know, you don't have to share everything you find interesting), etc. You know what I'm talking about.

As professionals who have distinct business goals and desire a certain amount of engagement, how do we approach our Twitter audience in a way that lines up with these goals and doesn't associate us with those on Twitter whom everyone dreads?

Tuesday Tips - They're Evolving!

Posted by Sarah Wai on Mar 7, 2016 5:30:00 PM


We have exciting changes happening at Tribute Media, and one of them involves the Tuesday Tips that you receive in your inbox every week.

Why would We do such a thing?

In an effort to make things easier and to create a better experience for you (and for us), we are implementing Tuesday Tip emails that give you that much more each week. We all love free stuff, but what do we love more? Free stuff with our free stuff. That is basically what we are doing for you in the future.

Instead of giving you "Tuesday Tips" as they have been previously known, we will be sending you our favorite and most informative blog of the previous week on Tuesdays. With that, we will send you links to blogs within our emails that fit the topic of the main squeeze. Free stuff with your free stuff. You're welcome.

How to Avoid "Trumping" Your Web Presence

Posted by Sarah Wai on Mar 7, 2016 2:30:00 PM


The necessary components that are required for owning and operating a successful business are under a constant state of flux. As new technology is unearthed and implemented, it is up to the business owner to realize what it takes to stay relevant in a highly competitive market. With changes in particular industries accumulating daily, staying ahead of the competition and realizing which global trends are shifting markets is a must for companies looking to stay profitable. You may be asking, "How do I stay relevant with the constant changes?"

"I've got the power!" - Understanding Web Authority

Posted by Sarah Wai on Feb 22, 2016 5:00:00 PM


According to the Oxford Dictionary, "authority" is:

"The power to influence others, especially because of one's commanding manner or one's recognized knowledge about something."

In Search Engine Optimization (SEO), your goal is to be the authority in your industry on a certain topic or topics. You want to be the one supplying expert insight and creating trust with your potential clients. As said by New Media expert, Chris Garrett, over at

Tips on Writing Engaging Content

Posted by Sarah Wai on Feb 8, 2016 5:00:00 PM

1 Comment

When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success.

The Evolution of E-commerce

Posted by Sarah Wai on Feb 8, 2016 3:47:00 PM


In the days of interweb infancy, the action of purchasing products online was often accompanied by visions of shady characters ready to steal your credit card information. This image, however, has changed in recent years to become a fully accepted part of the buying process for a vast majority of consumers. How did this come to be?

Changing Your Marketing Strategy For Mobile

Posted by Sarah Wai on Dec 14, 2015 5:00:00 PM


In 2015, Statistica predicted that in 2016 smartphone users in the United States would reach 207.2 million. And Techcrunch predicts that there will be 6.1 billion smart phone contracts by 2020. It’s clear that smartphones are not just another screen. They bring a whole new world of possibilities and changes in the marketing industry. With that, companies need to actively develop a plan for marketing on mobile platforms. If this is not at the forefront of your planning, then your marketing team should look into making changes that reflect the changes in online behavior.