At Tribute Media, we know mobile commerce is an important aspect of sales, and the consumer knows it because they utilize it constantly (who else buys all those romance novels and new shoes).
The real question is: Do YOU know this?
Web presence is not just about being visible on a computer. As of 2015, according to Statistica, worldwide mobile phone internet user penetration was 52.7 percent. That number is even higher in the United States- one of the most technologically advanced countries in the world. In 2015, B2C mobile commerce sales in the U.S. reached 83.93 billion dollars.