Inbound Marketing Blog

Sarah Wai Former Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration.

Poole Family Farms: Lead Generation and Customer Retention

Posted by Sarah Wai on Jan 16, 2019 10:08:53 AM

Poole Family Farms is a small, four-generation family farm, joyfully bringing locally grown produce to communities in the Pacific Northwest. They provide high-quality produce, direct from the farm, at bulk rate pricing.

The Poole family offers an opportunity for “You-Pick Cherries” right from the Poole Family Farm property in Hood River, Oregon, as well as deliveries of a variety of fresh produce from their farm and from other Oregon family farms, to Portland, Newport, Corvallis, and beyond (12+ locations).

Facebook’s 2018 Data Breach: Why Users Choose to Stay

Posted by Sarah Wai on Oct 5, 2018 11:37:49 AM

There has been a dramatic uptick in turmoil at Facebook in 2018 and the couple years previous, thanks to coordinated misinformation campaigns by foreign and domestic players alike, misuse of improperly collected information through Facebook’s third-party apps, and now the mass data breach that has affected over 50 million users.

You would think that Facebook accounts would be closing left and right, but that’s not the case.

Different Forms of Digital Advertising

Posted by Sarah Wai on Aug 9, 2018 4:26:00 PM

The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

Intermountain Pet Inbound Marketing

Posted by Sarah Wai on Mar 27, 2018 5:31:23 PM

"Our experience with Tribute Media has been fantastic! Web marketing can be a complicated strategy for small business, and the entire team at Tribute Media has done a great job educating us as well as getting to know our business personally. We truly feel that this process has been a collaborative effort from the start. Tribute Media has proven to be a team of professionals working together to create the best possible outcomes for our business."

-Kim Mulvahill, CVT, Hospital Administrator

Tuesday Tips Email Marketing

Posted by Sarah Wai on Mar 5, 2018 11:03:00 AM

"When I was assigned our weekly Tuesday Tips blogging task, for the first month, I just did what had always been done: I wrote a compelling marketing tip in blog form. The only thing was… no one was engaging, and we weren't seeing results.

I quickly realized that we needed to revamp our Tuesday Tips."

-Sarah Wai, Inbound Marketing Specialist

Your Options in Digital Advertising

Posted by Sarah Wai on Mar 3, 2018 11:48:00 AM

The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences.

Use HubSpot Free Marketing Software to Track & Nurture Leads  

Posted by Sarah Wai on Nov 15, 2017 9:04:00 AM

If you’re a data nerd like me, then you know that one of the most frustrating things in marketing is to *not8 know information about the users browsing your site content. Sure, you could sift through all the information that Google Analytics provides, but there’s got to be an easier way to get some quick insights about leads and users…

What’s this? HubSpot has software that does this? And it’s FREE?

Facebook News Feed Algorithm Updates August 2017: How They Affect You

Posted by Sarah Wai on Aug 23, 2017 4:14:53 PM

Facebook, like every other social media platform, is always evolving. Most recently (rolled out in summer 2017), they updated some key components in their news feed algorithm. If you’re one of the millions that noticed a recent change in your Facebook News Feed, you may have had the initial reaction I did, which was annoyance.

“I’ve seen all of these already… days ago, because they’re a WEEK old. Why am I seeing them again?”

Okay, I know that sounds petty when it’s written out, but isn’t that how social media has wired us now? We want to see the most recent news, not week-old news.

After doing more research, I realized that Facebook actually did something right.