The necessary components that are required for owning and operating a successful business are under a constant state of flux. As new technology is unearthed and implemented, it is up to the business owner to realize what it takes to stay relevant in a highly competitive market. With changes in particular industries accumulating daily, staying ahead of the competition and realizing which global trends are shifting markets is a must for companies looking to stay profitable. You may be asking, "How do I stay relevant with the constant changes?"
Inbound Marketing Blog
According to the Oxford Dictionary, "authority" is:
"The power to influence others, especially because of one's commanding manner or one's recognized knowledge about something."
When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success.
In the days of interweb infancy, the action of purchasing products online was often accompanied by visions of shady characters ready to steal your credit card information. This image, however, has changed in recent years to become a fully accepted part of the buying process for a vast majority of consumers. How did this come to be?
In 2015, Statistica predicted that in 2016 smartphone users in the United States would reach 207.2 million. And Techcrunch predicts that there will be 6.1 billion smart phone contracts by 2020. It’s clear that smartphones are not just another screen. They bring a whole new world of possibilities and changes in the marketing industry. With that, companies need to actively develop a plan for marketing on mobile platforms. If this is not at the forefront of your planning, then your marketing team should look into making changes that reflect the changes in online behavior.
When you walk into a store or a company, you immediately catch a vibe. You get a sense of who they are, what expectations they may have, how they can cater to your needs, etc. This is the same with digital platforms, minus a lot of the tactile elements that can be found in a physical place. When you look at a website, you immediately get an impression of who they are and what they represent. This is why branding and website design are so critical to your company's success. People are immediately drawn to or discouraged by the impression they are given. One thing that multiple companies are starting to implement to encourage positive impressions is the idea of incorporating tactile marketing.
As a recent college graduate, I’ve found that one of the only downsides to “real life” is sitting in a chair all day. I found when I first started my job that when 2 o’clock rolled around, I’d realize “my brain can’t brain” anymore. I quickly realized that I couldn’t keep things as they were; otherwise, I would underutilize precious time by allowing myself to lose brain power. To combat this, I came up with a few ways to upset routine and allow the creative juices to keep flowing.
We are constantly hearing that the best way to reach Millennials is through media. While this is true, there isn't a cookie-cutter mold to go by to reach them. Many companies assume that simply showing up on social media platforms and popular apps is enough. This is just not the case. There is strategy involved, and this requires knowing how Millennials tick.