Twitter has always been about building "meaningful connections with a relevant and engaged audience" (that's cute, Twitter). If you've spent any time on Twitter, you know that most things on the microblogging social medium aren't even close to meaningful. You've got Ranting Randy (Just stop already), Obnoxious Nancy (Cute animals, anyone?), Awful Amy (Must you slam everyone?), Overly-interested Ian (You know, you don't have to share everything you find interesting), etc. You know what I'm talking about.
As professionals who have distinct business goals and desire a certain amount of engagement, how do we approach our Twitter audience in a way that lines up with these goals and doesn't associate us with those on Twitter whom everyone dreads?