Every SEO company has (at some point or another) written a blog or given a speech on the importance of link building, Tribute Media included. In fact, we've written a few, because link building is never as simple as it may seem.
There are two things to keep in mind:
Some links have a positive impact
Some links don't
In the past, we've really delved into what positive links are and their impact. But now we want to take an in-depth look at links that hurt your rankings.