How do you measure the success of your website and campaigns? Is it by the amount of traffic? Or qualified leads? General visitor data? How you examine and act on the metrics of your website and campaigns is crucial to the success of your company. Keeping track of your visitors is imperative if you are to grow and expand your reach. However, how you track them ultimately depends on your end goals. In this blog, we want to focus on the key areas of Google Analytics that we think are essential if your end goal is increasing your qualified leads. There are other key areas for different end goals, but for now, we want to focus on this component.
Inbound Marketing Blog
What accounts for nearly a third of all mobile searches, has grown 50% faster than overall mobile searches in the past year, and is an element you can't afford to ignore? Location-related searches. Recently, Google announced that it is about to roll out a new way of displaying ads for mobile devices. This integration of ads into location-related searches gives advertisers a greater reach and more exposure. The question with this Google update roll-out is the same as with any update: "How does this affect my company?"
In the age of social media, every company has jumped on the bandwagon and created a social media presence of some kind. Whether it’s a Facebook page, a Twitter profile, LinkedIn, etc.- businesses today are engaging with their audiences in a very real way. This is a valuable and essential component of their integrated marketing communications, and they're killing it.
Not every company’s social media presence has been created equal. Some companies have hit the ground running with their social media presence and have used it to strengthen their brand and build a loyal following of evangelists. Conversely, other companies are failing to see how to properly harness the power of social media to engage with their audience. If your business is struggling with social media marketing, it may make sense to look at some companies and brands that currently have a firm grasp of what it takes to be a social media success.
In the world of Search Engine Optimization, there are a number of ways that businesses work their ways to the top of search engines. Some of these tactics are what you would call “White Hat” SEO tactics. These go along with Google’s terms of service and take the approach of improving a website by focusing on users rather than rankings. Using these tactics can take a bit of time to get your website off the ground, but will garner you long-term results that will make it easier for your customers to find you through search engines. Just remember: "Slow and steady wins the race."
One of the first search engine optimization tactics you want to implement is to create a sitemap or submit your existing sitemap for your website to Google.A sitemap is a way to tell Google about the pages on your site that it might not otherwise be able to discover on its own.Google uses robots, or web crawlers, to scan the content of sites to index the information for use in its search results. Sitemaps that have been submitted to Google can make this process easier and can certainly help Google find pages that may not necessarily be linked to your homepage.
Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!
Do you ever find yourself frustrated with the requirements Google sets for websites? You think you finally get to a point where everything is perfect, and then Google goes and changes things again. Welcome to SEO! It's like a minefield. You have to be aware of the direction you are going and wary of where you step. It's important to establish a solid base and move forward from there. Let's discuss some good starting points.
At Tribute Media, we know mobile commerce is an important aspect of sales, and the consumer knows it because they utilize it constantly (who else buys all those romance novels and new shoes).
The real question is: Do YOU know this?
Web presence is not just about being visible on a computer. As of 2015, according to Statistica, worldwide mobile phone internet user penetration was 52.7 percent. That number is even higher in the United States- one of the most technologically advanced countries in the world. In 2015, B2C mobile commerce sales in the U.S. reached 83.93 billion dollars.
Twitter has always been about building "meaningful connections with a relevant and engaged audience" (that's cute, Twitter). If you've spent any time on Twitter, you know that most things on the microblogging social medium aren't even close to meaningful. You've got Ranting Randy (Just stop already), Obnoxious Nancy (Cute animals, anyone?), Awful Amy (Must you slam everyone?), Overly-interested Ian (You know, you don't have to share everything you find interesting), etc. You know what I'm talking about.
As professionals who have distinct business goals and desire a certain amount of engagement, how do we approach our Twitter audience in a way that lines up with these goals and doesn't associate us with those on Twitter whom everyone dreads?
We have exciting changes happening at Tribute Media, and one of them involves the Tuesday Tips that you receive in your inbox every week.
Why would We do such a thing?
In an effort to make things easier and to create a better experience for you (and for us), we are implementing Tuesday Tip emails that give you that much more each week. We all love free stuff, but what do we love more? Free stuff with our free stuff. That is basically what we are doing for you in the future.
Instead of giving you "Tuesday Tips" as they have been previously known, we will be sending you our favorite and most informative blog of the previous week on Tuesdays. With that, we will send you links to blogs within our emails that fit the topic of the main squeeze. Free stuff with your free stuff. You're welcome.