Inbound Marketing Blog

Sarah Wai Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

SEO Tip: Keys to Avoiding Toxic Links

Posted by Sarah Wai on Sep 13, 2016 2:03:00 PM

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Every SEO company has (at some point or another) written a blog or given a speech on the importance of link building, Tribute Media included. In fact, we've written a few, because link building is never as simple as it may seem.

There are two things to keep in mind:
  1. Some links have a positive impact

  2. Some links don't

"Well, duh!"

In the past, we've really delved into what positive links are and their impact. But now we want to take an in-depth look at links that hurt your rankings.

Google vs Black Hatters: Don't Anger the Search Engine King

Posted by Sarah Wai on Aug 24, 2016 11:30:00 AM

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The search engine king, Google, is currently in the midst of one of the most noteworthy battles over search engine results. Google has always been able to dictate the results of their search engine via their many algorithms, but they also have the final say in who gets exposure in their search engine results page.

Or do they? If you haven't heard about the most recent debacle, you don't want to miss it.

In the past, most legal cases against Google's search results have been quickly dismissed. However, a recent case brought againt Google was not dismissed by a Florida judge. This is monumental in the world of Search Engine Optimization.

How to Utilize Google Analytics for Lead Generation

Posted by Sarah Wai on Aug 22, 2016 9:00:00 AM

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How do you measure the success of your website and campaigns? Is it by the amount of traffic? Or qualified leads? General visitor data? How you examine and act on the metrics of your website and campaigns is crucial to the success of your company. Keeping track of your visitors is imperative if you are to grow and expand your reach. However, how you track them ultimately depends on your end goals. In this blog, we want to focus on the key areas of Google Analytics that we think are essential if your end goal is increasing your qualified leads. There are other key areas for different end goals, but for now, we want to focus on this component.

How the New Google Adwords Changes Affect Lead Generation

Posted by Sarah Wai on Aug 10, 2016 2:07:40 PM

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What accounts for nearly a third of all mobile searches, has grown 50% faster than overall mobile searches in the past year, and is an element you can't afford to ignore? Location-related searches. Recently, Google announced that it is about to roll out a new way of displaying ads for mobile devices. This integration of ads into location-related searches gives advertisers a greater reach and more exposure. The question with this Google update roll-out is the same as with any update: "How does this affect my company?"

Takeaways from Companies Killing it on Social Media

Posted by Sarah Wai on Jun 17, 2016 4:00:00 PM

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In the age of social media, every company has jumped on the bandwagon and created a social media presence of some kind. Whether it’s a Facebook page, a Twitter profile, LinkedIn, etc.- businesses today are engaging with their audiences in a very real way. This is a valuable and essential component of their integrated marketing communications, and they're killing it.

Not every company’s social media presence has been created equal. Some companies have hit the ground running with their social media presence and have used it to strengthen their brand and build a loyal following of evangelists. Conversely, other companies are failing to see how to properly harness the power of social media to engage with their audience. If your business is struggling with social media marketing, it may make sense to look at some companies and brands that currently have a firm grasp of what it takes to be a social media success.

SEO Tactics Part 2: White Hat vs Black Hat

Posted by Sarah Wai on Jun 3, 2016 10:38:00 AM

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In the world of Search Engine Optimization, there are a number of ways that businesses work their ways to the top of search engines. Some of these tactics are what you would call “White Hat” SEO tactics. These go along with Google’s terms of service and take the approach of improving a website by focusing on users rather than rankings. Using these tactics can take a bit of time to get your website off the ground, but will garner you long-term results that will make it easier for your customers to find you through search engines. Just remember: "Slow and steady wins the race."

SEO Tactics Part 1: Submit Your Sitemap to Google

Posted by Sarah Wai on May 24, 2016 11:49:00 AM

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One of the first search engine optimization tactics you want to implement is to create a sitemap or submit your existing sitemap for your website to Google.A sitemap is a way to tell Google about the pages on your site that it might not otherwise be able to discover on its own.Google uses robots, or web crawlers, to scan the content of sites to index the information for use in its search results. Sitemaps that have been submitted to Google can make this process easier and can certainly help Google find pages that may not necessarily be linked to your homepage.

Marketing for Fools: How Google Made Hoaxes Market for Them

Posted by Sarah Wai on Apr 1, 2016 9:00:00 AM

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Google has a reputation for coming up with some of the best hoaxes on April Fool's Day. What started out as simply a joke, over the years, turned into a joke that pointed at a real product they offered. This creative way of marketing is something that every marketer can learn from and implement. Here are some ways Google marketed for Fools and how you can learn from them!

7 Ways to Establish a Base for SEO

Posted by Sarah Wai on Mar 31, 2016 10:43:00 AM

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Do you ever find yourself frustrated with the requirements Google sets for websites? You think you finally get to a point where everything is perfect, and then Google goes and changes things again. Welcome to SEO! It's like a minefield. You have to be aware of the direction you are going and wary of where you step. It's important to establish a solid base and move forward from there. Let's discuss some good starting points.

Understanding Mobile Commerce and Buyers' Habits

Posted by Sarah Wai on Mar 28, 2016 8:00:00 AM

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At Tribute Media, we know mobile commerce is an important aspect of sales, and the consumer knows it because they utilize it constantly (who else buys all those romance novels and new shoes).

The real question is: Do YOU know this?

Web presence is not just about being visible on a computer. As of 2015, according to Statisticaworldwide mobile phone internet user penetration was 52.7 percent. That number is even higher in the United States- one of the most technologically advanced countries in the world. In 2015, B2C mobile commerce sales in the U.S. reached 83.93 billion dollars.