Inbound Marketing Blog

Sarah Wai Former Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration.

Which Social Media Platform Should My Business Use?

Posted by Sarah Wai on Oct 16, 2019 1:30:00 PM

With a social media platform for every niche, just about everyone is on social media in some form or another these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your buyer personas and honing in on your best prospects. (If you're not sure who your buyer personas are, you can use our Buyer Persona Worksheets to figure that out first!)

To eliminate some of the guess work, we have created a handy infographic that breaks down the data on who is using which social media platform to help you pinpoint which one may be right for your business.

3 Free Tools to Create Compelling Graphics for Social Media

Posted by Sarah Wai on Sep 30, 2019 12:16:39 PM

Let’s be honest, there are a myriad of tools floating around that can help you create some pretty amazing videos and graphics for your social media accounts. The caveat is that most are not free, and for a company or individual who is looking to create compelling videos and graphics without having to spend a lot of money doing so, this journey can be frustrating.

How to Write Engaging Content

Posted by Sarah Wai on Sep 2, 2019 5:00:00 PM

When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success. If you're looking to engage your audience more than you currently are, you've come to the right place.

Authenticity is the New Black: Tips for Keeping Your Company Authentic

Posted by Sarah Wai on Jul 8, 2019 11:49:00 AM

I don’t know about you, but I like to check out several companies (online and in person) when searching for a particular product or service. If time permits, I could be searching for several hours. Researching is always my go-to when I'm on the hunt for something specific. You wouldn't believe the time my husband and I recently put into finding a new mattress. In our search, there were a few factors that really swayed us in our decision. Quality of the product and how it solved our needs were obviously the top two. But the third factor had to do with the companies themselves. Our online experience with each company played a huge part in  determining which stores we actually wanted to take time to go to in order to try the mattresses. Let me tell you, there were a lot of brands we dismissed right away. Maybe their product WAS as great as they tried to market it to be, but the experience we had on their websites and the reviews they had floating around swayed our minds away from doing business with them.  Why was that?

How to Create a Comprehensive Marketing Plan

Posted by Sarah Wai on May 10, 2019 7:45:00 PM

Regardless of which mass media routes you're using to market your business, it is vital that you take the time to have a comprehensive plan in place. Without a thoughtful plan, you risk wasting valuable time and money on unfruitful marketing efforts. 

How to Plan Inbound Marketing Campaign Emails

Posted by Sarah Wai on May 1, 2019 8:27:00 AM

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In the Elements of an Inbound Marketing Campaign, we covered:

  • A checklist for the technical aspects of an inbound marketing campaign, including landing pages, thank you pages, follow-up emails and workflows.
  • Ways to drive traffic to your offers via additional types of content such as blog and social media posts, as well as emails.
  • And the kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google SEO specialist.

With all of those basics laid out, we wanted to delve deeper into the email marketing portion. Although many businesses (maybe even yours) may dismiss email as simple one-on-one digital communication that doesn't require strategy, it is actually a powerful tool that too many businesses miss out on because they don't understand how it can be used for so much more.

Martech - Where Marketing and Technology Meet

Posted by Sarah Wai on Apr 1, 2019 8:53:00 AM

There is no single business that doesn't require a bit of understanding of technology in this day and age. Even the least technical professionals are sporting smartphones or alternate mobile devices to check email, talk to staff and connect with clients.

The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.

When there is so much technology to keep up with, how do we keep it all straight?

Think of it this way- Technology helps us solve problems and improve our processes the same way any other tool would. Until we understand that the technology we use is meant to solve problems, we’ll continue to focus on how hard it is to integrate technology into our business and marketing efforts.

A trending term right now in the business world is "martech." Maybe you've heard of it, but for the sake of those who haven't, martech is the blending of marketing and technology. Every company has at least a smidge of this happening within their walls, whether they realize it or not. It's a thing of beauty. Let's explore a few examples of martech to give you a clearer idea of it in action. 

Being Uniquely You is the Best Way to Market Yourself

Posted by Sarah Wai on Mar 20, 2019 3:52:00 PM

We get questions from people all of the time looking for the best way to market themselves. They want to know the right strategy and tactics to developing great sales and marketing funnels, going viral, getting a higher ROI... the list goes on. Well, there is, in fact, a root ideology that we believe strongly impacts all of these things:

Be uniquely YOU and the rest will follow.