Why Google Gave Meta Descriptions the Boot, but You Shouldn't
In 2009, Google announced that meta descriptions would have no influence on search rankings. So why is it that we keep optimizing them, or (frankly) even care about them anymore? What impact do they have if they don't affect Google's search engine result pages (SERPs)?
Many believe that meta descriptions are no longer useful and shouldn't be bothered with, but that is simply false, and we are out to crush that myth.