Inbound Marketing Blog

Sarah Wai Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

Getting Started on Pinterest

Posted by Sarah Wai on Aug 3, 2017 7:02:00 PM

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It is no longer an option for businesses to ignore social media platforms. Each platform has a unique audience of users, and with each audience you may get different levels of engagement - so don't assume that failing to reach one audience means you'll fail to reach any audience on social. We use several social media platforms at Tribute Media. They are all used for different reasons and they all have their own culture while still maintaining our brand. The trick to using it successfully is to know who your target audience is and how they are using each platform. 

Pinterest is a stand-alone visual social network built around engaging visual content. Users share images from the web by “pinning” them on to a series of virtual boards. These images then (when clicked on) lead to a web page away from Pinterest. That's where it becomes beneficial for your company. If you can catch a lead from Pinterest through an image, title, and short description - you've got the opportunity to direct them to your website. 

Tips for Creating a Successful Company Blog

Posted by Sarah Wai on Jul 18, 2017 4:00:00 PM

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It's unfortunate that we continue to see common misconceptions about the merits of blogging. Blogging may have gotten a bad reputation over the years, with (it seems) everyone who has an opinion having a blog, sharing their educated (and sometimes uneducated) opinions to the “blogosphere.”

Although that particular kind of blogging can be unprofessional and (many times) unimportant clutter, company blogs are actually a great way to upload fresh, relevant content to your website.

Blog Commenting is NOT Dead

Posted by Sarah Wai on Jun 16, 2017 11:16:00 AM

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Confession: I am obsessed with research. I will spend hours poring over information to ensure that I have all the facts and angles figured out.

I also happen to be very skeptical when doing research, wondering: Who’s credible? Is what I’m reading just a ploy to convince me of something or are there others who agree?

That said, I am a huge believer in reading reviews, Googling additional information, and… checking the comments section.

Recycle Old Blog Content for New Inbound Marketing Campaigns

Posted by Sarah Wai on May 23, 2017 4:02:00 PM

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If your company has been blogging for years, you have likely had many campaigns that have inspired blogs posts. But now that those campaigns have ended, you may be wondering: “What purpose do these posts serve now that my campaigns are over?”

Besides the obvious SEO benefit of blog posts, there is another benefit to keeping them in your repertoire: You can recycle them.

Here are a few ways to repurpose your old content to drive user engagement and traffic to new campaigns.

Ask These Questions in Your Buyer Persona Interviews

Posted by Sarah Wai on May 18, 2017 9:22:00 AM

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We talk a lot about Buyer Personas at Tribute Media because they're a critical factor in effective Inbound Marketing. But many of you may be asking: "How do I start researching and creating these personas from scratch?"

It all begins with asking the right questions. From there, you create your buyer personas, then you ask more questions and refine your personas.

Read on for the questions we recommend you ask in your initial interviews, as well as additional questions to refine your personas later, and finally, tips on how to utilize your personas.

How Email Marketing Beats Social Media in Lead Generation

Posted by Sarah Wai on May 15, 2017 8:53:00 AM

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Email marketing and social media may serve different purposes in your overall marketing strategy, but when it comes to lead generation, one comes out on top: Email marketing.

Both are beneficial and critical to any marketing campaign, but once you get a grip on the differences, you’ll get a better feel for how you should be utilizing email and social media in your campaigns to gain a higher ROI.

How to Plan Inbound Marketing Campaign Emails

Posted by Sarah Wai on Apr 11, 2017 8:27:00 AM

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A few weeks ago, we covered the basic Elements of an Inbound Marketing Campaign, where we provided:

  • A checklist for the technical aspects, including landing pages, thank you pages, follow-up emails and workflows.
  • Ways to drive traffic to your offers via additional forms of content such as blog and social media posts, as well as emails.
  • The kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google or SEO specialist.

With all of those basics laid out, we want to delve deeper. Although many businesses (maybe even yours) dismiss email, it is actually a powerful tool that too many miss out on.

Keeping Your Marketing Fresh

Posted by Sarah Wai on Feb 22, 2017 7:30:00 AM

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Marketing has always had concepts that remain relevant throughout the years, but it also is constantly changing. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to succeed.